F&B Marketing in Singapore.
For restaurant groups, multi-outlet chains and food brands.
shakalakaa runs F&B marketing in Singapore for multi-outlet operators and food brand groups: social and short-form video on a fixed rhythm, search and Shopify for brands that sell online, and TikTok with creator seeding. From January 2025 to August 2026, Kim Guan Guan Coffee grew Shopify store revenue 4.2× and Dickson Nasi Lemak grew monthly video views 4.6×.
Singapore brands and institutions we work with
Built for Operators With More Than One Outlet.
This page is for marketing heads of restaurant groups, multi-outlet chains and food brands in Singapore. An outlet group needs each location visible in its own neighbourhood, one brand voice across all of them, and a clear read on which posts and searches filled tables or sold product online.
Social, Search and Store, Run as One.
Three channels F&B groups usually split across suppliers.
Short-form video
Instagram and TikTok on a fixed rhythm, with hyper-local reach per outlet and daily community management.
Search and outlet pages
search architecture plus outlet and B2B pages, so each location and wholesale offer can be found on its own.
Online store and TikTok
Shopify conversion work and subscriptions, plus TikTok GMV Max with a creator seeding programme.
Every channel reports to the same numbers: store revenue, orders and the outlet enquiries it produced.
More detail on social, search and store work
Creator work is covered on our influencer marketing in Singapore page.
Paid social for outlet launches is set out under TikTok ads in Singapore.
Work we can show
Kim Guan Guan Coffee
Coffee roaster · Singapore · SEO, TikTok Ads, Shopify4.2× Shopify store revenue · Jan 2025–Aug 2026
Search architecture and B2B pages, Shopify conversion work and subscriptions, and TikTok GMV Max with a creator seeding programme.
Dickson Nasi Lemak
F&B · Singapore · Social media, Video4.6× monthly video views · Jan 2025–Aug 2026
Instagram and TikTok on a fixed rhythm: a short-form reels engine, hyper-local reach, daily community management and shareable content.Explore Related Services.
Frequently Asked Questions.
Which F&B businesses do you work with in Singapore?
Restaurant groups, multi-outlet chains and food and beverage brands with a marketing lead. Our published Singapore work in the sector is for Kim Guan Guan Coffee and Dickson Nasi Lemak.
Can you run social media for several outlets at once?
Yes. For Dickson Nasi Lemak we run Instagram and TikTok on a fixed rhythm with a short-form reels engine, hyper-local reach and daily community management; monthly video views grew 4.6× from January 2025 to August 2026.
Do you also grow online sales for food brands?
Yes. For Kim Guan Guan Coffee we built the search architecture and B2B pages, ran Shopify conversion work and subscriptions, and TikTok GMV Max with creator seeding; Shopify store revenue grew 4.2× over the same period.
How do you measure results for an outlet group?
Against store revenue, orders and outlet enquiries, reported per outlet where the data allows, rather than reach or follower counts.
How is F&B marketing priced?
Each programme is scoped after a discovery call, by outlets, channels and production volume. We do not publish a rate card.