The client
Nuffield Dental runs ten clinics across Singapore, and All-on-4® Singapore is its full-arch implant service: fixed full-jaw replacement, FP1 restorations that preserve the natural gum line, and zygomatic and pterygoid implants for patients with severe bone loss. These are high-value treatments that patients research for weeks, often after another clinic has turned them away.
The problem
At the start of 2025 the site sat between position six and fourteen on Google Singapore for its core procedure searches, drew about 2,100 non-branded visitors a month and booked around 28 implant consultations a month from organic search. Paid search filled the gap, at about SGD 185.00 per qualified patient inquiry.
What we did
- Treatment keyword mapping. Pages built around what full-arch patients actually search — same-day implants, full-jaw tooth replacement, All-on-4 in Singapore — including pages for international patients.
- Education that answers the hard questions. An FP1-versus-FP3 comparison pillar on gum preservation, and technical guides on zygomatic implant techniques for patients with severe bone loss, including long-tail questions such as whether implants are possible after bone loss.
- Surgeon-reviewed clinical content. Treatment guides, surgical-risk disclosures and the CT-scan assessment steps reviewed by the clinic's SDC-registered dental surgeons, with Person and Physician schema linking each guide to its reviewer.
- Medical schema and speed. MedicalClinic, Dentist and MedicalProcedure schema describing the procedures, and rendering and imagery work bringing mobile largest contentful paint under 1.4 seconds.
- Clinic pages and conversion. Location pages for Wheelock Place, Marina One, Raffles Place and Bedok, and treatment pages with WhatsApp consultation buttons and booking forms.
More detail on what we did
Advertising and website content for a Singapore dental clinic sits under the Healthcare Services (Advertisement) Regulations and Singapore Dental Council guidance — see the Singapore healthcare advertising rules guide.
What we delivered
core full-arch searches taken to the top two
Three at position one, one at position two, on Google Singapore.
clinic location pages optimised
Wheelock Place, Marina One, Raffles Place and Bedok.
medical schema types deployed
MedicalClinic, Dentist and MedicalProcedure, with Physician author markup.
mobile largest contentful paint
Rendering and CT-scan imagery optimised for mobile.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
