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Singapore

Medical Marketing Agency in Singapore.

For private hospitals, specialist medical groups and multi-site health institutions: healthcare marketing Singapore groups can sign off, written to the Healthcare Services Act advertising rules from the first draft. Digital medical marketing here is a narrow lane, and we work as a healthcare digital marketing agency that drafts inside it.

Quick answer

shakalakaa is a medical marketing agency in Singapore for private hospitals, specialist medical groups and multi-site healthcare groups, with medical SEO on each specialty page and every ad written to the Healthcare Services (Advertisement) Regulations. For Nuffield Dental, non-branded organic visitors rose from 2,100 to 7,665 a month (+265%), and implant consultations from organic search grew 3.4×.

  • Operating from 20 Cecil Street, Singapore, with delivery from the Kuala Lumpur headquarters.
  • USD 8.1M
  • Client media spend managed
  • All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
  • 2,400+
  • Creative assets produced in-house
  • All client accounts, 2025
  • 70+
  • Accounts under management
  • As at September 2026
  • 5
  • Markets served
  • Malaysia · Singapore · Hong Kong · Australia · Taiwan
  • 4.2×
  • Return on ad spend, e-commerce accounts
  • E-commerce accounts, Jan–Dec 2025
  • -38%
  • Cost per qualified lead since onboarding
  • Lead-gen accounts, first 90 days vs Dec 2025
  • Last updated: September 2026
  • Published Singapore healthcare work: three multi-clinic dental groups and a diagnostics company.

B9 Dental Centre

Dental group · Singapore · Meta Ads, WhatsApp

−42% cost per qualified lead

Pre-qualifying lead forms and Click-to-WhatsApp booking for high-value treatments, with revenue-level tracking against clinic invoices.

Nuffield Dental

Dental group · Singapore · SEO

3.4× implant consultations from search · Jan 2025–Aug 2026

Treatment keyword mapping, surgeon-reviewed clinical guides, medical schema and clinic location pages, measured in booked consultations.

i.Dental

Dental group · Singapore · Meta Ads, Video, Web

42 → 168 qualified leads a month · 2024

Meta lead funnels built from quarterly clinic shoots, dentist-led content, a faster booking site with a two-step form, and appointment reminders.

Camtech Health

Diagnostics · Singapore · Google Ads, Meta Ads, SEO

4.6× tracked monthly sales · Jan–Aug 2026

Google Search for urgent test-kit demand, Meta Advantage+ for preventive DNA panels, doctor-reviewed medical SEO and server-side tracking.
More detail on this section

Every ad and page is drafted to the Healthcare Services Act (HCSA) advertisement rules, which replaced the older PHMC publicity rules. Check a draft yourself with the free MOH ad checker.

This page is for the teams that market private hospitals, specialist medical groups, day-surgery and diagnostic centres, and multi-site health institutions in Singapore — group marketing, corporate communications, business development and international patient services. If you run a single clinic, our dental and aesthetic pages are written for you instead.

Why the rules shape the work

Medical digital marketing in Singapore is a narrow lane. The promotional habits that work elsewhere — offers, dramatic before-and-after creative, patient result stories — are exactly what the rules restrict. What works here is factual specialty content, clear practitioner credentials, fast enquiry handling and search visibility on the conditions and procedures each department treats.

A healthcare marketing agency that treats compliance as the final review step will keep rewriting its own work; we draft to the rules from the start. If you are comparing providers, our comparison of the best clinic marketing agencies in Singapore sets out how Singapore clinic marketing agencies differ under the HCSA rules.

We also run medical clinic marketing for owners of several GP or specialist clinics. Marketing for clinic groups is scoped per site — its own search presence, listings and campaigns — with one reporting view across the group, and it follows the same rules as hospital work.

Singapore brands and institutions we work with

B9 Dental Centre Nuffield Dental Camtech Health logoCamtech Health i.Dental Manulife Financial Advisers logoManulife Financial Advisers PSB Academy Epitex Home
See how we work with them

Medical marketing Singapore rules: what they mean for a hospital or medical group

Medical marketing Singapore rules: what they mean for a hospital or medical group

Healthcare advertising in Singapore sits under the Healthcare Services Act and the Healthcare Services (Advertisement) Regulations, with professional conduct guidance from the Singapore Medical Council. Health products add the Health Sciences Authority's rules — our summary of the HSA health supplements guidelines covers what a supplement brand's advertising can say.

We reference these frameworks by name and describe them practically; we do not quote clause numbers we have not checked, and borderline creative goes to your compliance lead or the regulator.

The Healthcare Services Act (HCSA)

Singapore clinic advertising now sits under the Healthcare Services Act (HCSA) and its advertisement regulations, which replaced the older PHMC publicity rules — our copy is checked against the current regime, and you can run the same check with the free MOH ad checker.

Two free tools sit under this: the MOH ad checker runs a draft headline or page block against the advertisement regulations, and the PDPA/DNC checker reviews consent and follow-up wording before any enquiry is called back.

Why there's no Singapore benchmark table here

We don't run enough managed healthcare organisation accounts in Singapore yet to publish a cost band we'd stand behind. Rather than borrow numbers from a different market and relabel the currency, we've left this out until the sample is real. The Singapore digital ad cost benchmarks covers the markets where we do have the data.

How we run it

  1. Medical SEO, by specialty

    Medical SEO marketing for each department and centre page — the conditions and procedures patients and referrers actually search — plus structured answers that AI search engines cite.

  2. Paid search inside healthcare policy

    Google and Meta campaigns built for their healthcare policies and for the advertisement regulations, by specialty.

  3. Medical digital marketing content

    Specialist-reviewed articles, facility and team video, and monthly content calendars your medical director can sign off.

  4. Websites built around departments

    We work as a medical web design agency when a group needs a rebuild: one clear page per specialty and location, doctor profiles, and appointment paths that work on a phone, on WordPress or custom code.

  5. Creator and Xiaohongshu programmes, run

    Doctor-led content and XHS notes with every claim checked against the same rules.

More detail on How we run it
  • Medical SEO, by specialty. Medical SEO marketing for each department and centre page — the conditions and procedures patients and referrers actually search — plus structured answers that AI search engines cite. SEO for doctors works the same way at practitioner-profile level. Our healthcare SEO services are scoped per department and location, so marketing for clinic sites inside a group never competes with the hospital pages. See SEO in Singapore and AI search optimisation.
  • Paid search inside healthcare policy. Google and Meta campaigns built for their healthcare policies and for the advertisement regulations, by specialty. See Google Ads and Meta Ads.
  • Medical digital marketing content. Specialist-reviewed articles, facility and team video, and monthly content calendars your medical director can sign off. Social media runs on the same approval path — see social media marketing, content marketing, video production and our guide to healthcare social media marketing in Singapore.
  • Websites built around departments. We work as a medical web design agency when a group needs a rebuild: one clear page per specialty and location, doctor profiles, and appointment paths that work on a phone, on WordPress or custom code. See web design.
  • Creator and Xiaohongshu programmes, run brand-side. Doctor-led content and XHS notes with every claim checked against the same rules. See influencer marketing and XHS marketing.
  • Enquiry handling. WhatsApp and AI assistants that answer and route enquiries by department, with PDPA consent built in. See WhatsApp automation and AI automation.
  • Custom builds. Booking flows, a healthcare CRM built around your enquiry pipeline, and patient-facing tools built to specification and integrated with your existing systems — we build, we do not sell a hospital system. See custom software.
  • Reporting to your management. We report the full path — enquiry, booked consultation, attended — by specialty and location, not clicks. Offline conversions and the Conversions API carry the booked and attended events back into Google and Meta so campaigns learn from the end of the funnel, not the top. A monthly management summary pulls the same numbers into one view for a CMO, medical director or board, written to the Healthcare Services (Advertisement) Regulations.

We have not yet published a Singapore hospital case study. Singapore healthcare proof today comes from multi-site dental groups (B9 Dental Centre, Nuffield Dental, i.Dental) and a diagnostics company (Camtech Health); the rules hospital groups advertise under are set out in Singapore healthcare advertising rules.

Healthcare group and multi-location clinic marketing in Singapore

This section is for the people who buy marketing for a healthcare group: the group CEO, the head of marketing, or the owner of a practice group with several clinics.

  • B9 Dental Centre, a multi-location dental group under CHAS and Healthier SG: −42% cost per qualified lead, on Meta Ads into WhatsApp booking.
  • Nuffield Dental, All-on-4® implants: 3.4× implant consultations from search, January 2025 to August 2026, on SEO.
  • i.Dental, Invisalign across three clinics: qualified leads from 42 to 168 a month in 2024, on Meta Ads, video and the website.
  • Camtech Health, diagnostics: 4.6× tracked monthly sales, January to August 2026, on Google Ads, Meta Ads and SEO.

What changes at group scale. Campaigns, budgets and reports run per clinic and per specialty, so one strong location does not hide a weak one. Every ad, landing page and post is checked against the Singapore healthcare advertising rules before it runs, with a named approver on the group’s side.

Management gets one monthly report by location: enquiries, booked consultations and attended visits. Paid search for groups runs on our Google Ads programme for Singapore.

A digital marketing agency for doctors as well as hospitals

Specialists in private practice and doctor-led groups hire us for the same work at practitioner level: a profile page, condition content and local listings for each doctor. The SMC ethical code expects a doctor's public information to be factual and verifiable, so profiles state qualifications and services, never comparisons or laudatory claims.

Reporting runs per doctor and per location: enquiries, booked consultations and attended visits. Practitioner profiles are built as part of our SEO in Singapore.

What to ask a medical advertising agency in Singapore

Ask how it drafts to the Healthcare Services (Advertisement) Regulations: before review, or after. Ask who approves on your side, and how it handles testimonials, reviews and before-and-after images, since the rules restrict all three.

Then ask what it reports. Appointments and attended visits by specialty tell a board something; clicks do not. An agency that promises clinical outcomes or patient numbers in advance is offering the kind of claim the rules restrict.

Related: the Singapore practice overview, the case studies we have published, the Singapore ad cost benchmarks — plus all the Singapore market guides.

How do healthcare groups advertise under Singapore’s healthcare advertising rules?

Singapore healthcare groups advertise within the Healthcare Services (Advertisement) Regulations 2021: factual information on services, qualifications and facilities, with no patient testimonials or endorsements and no comparisons with other providers. Every ad, landing page and social post is checked before it runs, and campaigns are planned per licensed service and per clinic location.

Proof: B9 Dental Centre: −42% cost per qualified lead.

More detail on How do healthcare groups advertise under Singapore’s healthcare advertising rules?

Primary sources: Healthcare Services (Advertisement) Regulations 2021 (opens in a new tab); MOH advertisement regulations FAQs.

Marketing a healthcare organisation in Singapore?

Book a free strategy call

Client results

Work we can show

Campaign results

B9 Dental Centre

Meta Ads · SG · Post-funnel-optimisation period

Meta Ads and Click-to-WhatsApp booking for a multi-location Singapore dental group, measured as appointments and treatment revenue.

−42%

Cost per qualified lead, high-value treatments

SGD 65 → SGD 38 per qualified lead

82%

Lead-to-confirmed-appointment rate

Booked through WhatsApp

3.8×

Return on ad spend (treatment revenue)

Completed procedure revenue per SGD 1

What counts as a conversion: Confirmed clinic appointment from a Meta lead (WhatsApp Business API + clinic booking logs); return on ad spend counts completed procedure revenue from clinic invoices via Meta CAPI.

Read the case study

Nuffield Dental (All-on-4® Singapore)

SEO · SG · January 2025 – August 2026

Search engine optimisation for All-on-4® Singapore, Nuffield Dental's full-arch implant service across its Singapore clinics: treatment keyword mapping, surgeon-reviewed clinical guides, medical schema and per-clinic pages, measured in booked implant consultations.

+265%

Non-branded organic visitors a month

2,100 → 7,665

#1

Google Singapore position — All-on-4 dental implants Singapore

#6 → #1

#1

Google Singapore position — FP1 dental restorations Singapore

#14 → #1

What counts as a conversion: Sources: Google Search Console and GA4 (visitors), Ahrefs and Semrush rank audits geo-targeted to Singapore (positions), GA4 event tracking and Nuffield Dental reception records (consultations), the client's blended patient-acquisition cost analytics comparing organic with paid search (cost per inquiry), and PageSpeed Insights (load).

The cost-per-inquiry row compares two channels over the same period; it is not a before-and-after figure, and it is not shakalakaa's fee, which we do not publish.

Read the case study

Camtech Health

Google Ads, Meta Ads and search · SG · January–August 2026

Google Search and Performance Max for urgent test-kit demand, Meta Advantage+ for preventive DNA panels, and medical SEO — for Camtech Health, a Singapore point-of-care and at-home diagnostics company, measured in tracked kit orders.

4.6×

Tracked monthly sales (Google, Meta and organic)

SGD 38,000 → SGD 175,000

+180%

Blended return on ad spend

1.5× → 4.2×

−53%

Cost per order

SGD 78.50 → SGD 36.80

What counts as a conversion: Sources: Google Ads and Meta Ads Manager (attributed purchases, ROAS, cost per order, Quality Score), GA4 (sales and landing page conversion), Google Search Console filtered to Singapore and Ahrefs rank tracking (rankings, clicks, snippets), Camtech Health ERP fulfilment logs and Shopify storefront reports (kits and cart value) and Meta Events Manager (signal recovery).

Cost per order is the client's media cost divided by attributed orders; it is not shakalakaa's fee, which we do not publish.

Read the case study

Nuffield Dental

Dental group · Singapore · SEO

3.4× implant consultations from search · Jan 2025–Aug 2026

Treatment keyword mapping, surgeon-reviewed clinical guides, medical schema and clinic location pages, measured in booked consultations.

B9 Dental Centre

Dental group · Singapore · Meta Ads, WhatsApp

−42% cost per qualified lead

Pre-qualifying lead forms and Click-to-WhatsApp booking for high-value treatments, with revenue-level tracking against clinic invoices.

Camtech Health

Diagnostics · Singapore · Google Ads, Meta Ads, SEO

4.6× tracked monthly sales · Jan–Aug 2026

Google Search for urgent test-kit demand, Meta Advantage+ for preventive DNA panels, doctor-reviewed medical SEO and server-side tracking.
More case studies (1)

i.Dental

Dental group · Singapore · Meta Ads, Video, Web

42 → 168 qualified leads a month · 2024

Meta lead funnels built from quarterly clinic shoots, dentist-led content, a faster booking site with a two-step form, and appointment reminders.

Campaign results

B9 Dental Centre

Meta Ads · SG · Post-funnel-optimisation period

Meta Ads and Click-to-WhatsApp booking for a multi-location Singapore dental group, measured as appointments and treatment revenue.

−42%

Cost per qualified lead, high-value treatments

SGD 65 → SGD 38 per qualified lead

82%

Lead-to-confirmed-appointment rate

Booked through WhatsApp

3.8×

Return on ad spend (treatment revenue)

Completed procedure revenue per SGD 1

What counts as a conversion: Confirmed clinic appointment from a Meta lead (WhatsApp Business API + clinic booking logs); return on ad spend counts completed procedure revenue from clinic invoices via Meta CAPI.

Read the case study

Nuffield Dental (All-on-4® Singapore)

SEO · SG · January 2025 – August 2026

Search engine optimisation for All-on-4® Singapore, Nuffield Dental's full-arch implant service across its Singapore clinics: treatment keyword mapping, surgeon-reviewed clinical guides, medical schema and per-clinic pages, measured in booked implant consultations.

+265%

Non-branded organic visitors a month

2,100 → 7,665

#1

Google Singapore position — All-on-4 dental implants Singapore

#6 → #1

#1

Google Singapore position — FP1 dental restorations Singapore

#14 → #1

What counts as a conversion: Sources: Google Search Console and GA4 (visitors), Ahrefs and Semrush rank audits geo-targeted to Singapore (positions), GA4 event tracking and Nuffield Dental reception records (consultations), the client's blended patient-acquisition cost analytics comparing organic with paid search (cost per inquiry), and PageSpeed Insights (load).

The cost-per-inquiry row compares two channels over the same period; it is not a before-and-after figure, and it is not shakalakaa's fee, which we do not publish.

Read the case study

Camtech Health

Google Ads, Meta Ads and search · SG · January–August 2026

Google Search and Performance Max for urgent test-kit demand, Meta Advantage+ for preventive DNA panels, and medical SEO — for Camtech Health, a Singapore point-of-care and at-home diagnostics company, measured in tracked kit orders.

4.6×

Tracked monthly sales (Google, Meta and organic)

SGD 38,000 → SGD 175,000

+180%

Blended return on ad spend

1.5× → 4.2×

−53%

Cost per order

SGD 78.50 → SGD 36.80

What counts as a conversion: Sources: Google Ads and Meta Ads Manager (attributed purchases, ROAS, cost per order, Quality Score), GA4 (sales and landing page conversion), Google Search Console filtered to Singapore and Ahrefs rank tracking (rankings, clicks, snippets), Camtech Health ERP fulfilment logs and Shopify storefront reports (kits and cart value) and Meta Events Manager (signal recovery).

Cost per order is the client's media cost divided by attributed orders; it is not shakalakaa's fee, which we do not publish.

Read the case study
FAQ

Frequently Asked Questions

What does a medical marketing agency do for a Singapore hospital?

It plans and runs search, paid media, content and website work by specialty and location, and writes all of it to the Healthcare Services (Advertisement) Regulations and SMC guidance. For a group, it also stops each centre competing with the others in search.

What is medical SEO?

Medical SEO is search optimisation for healthcare providers: specialty and condition pages that answer what patients and referring doctors search, practitioner profiles, local listings for each location, and content that stays inside the advertising rules. In Singapore it also means being citable by AI search engines.

Is SEO for doctors different from SEO for a hospital?

The method is the same; the unit changes. SEO for doctors works at practitioner-profile level, hospital SEO at department and location level. A medical group usually needs both, on one site structure.

Can a Singapore hospital use patient testimonials in ads?

Testimonials about clinical outcomes are restricted under the advertisement regulations and SMC guidance. We audit displayed reviews and testimonial content before any campaign runs; for a specific case, confirm with your compliance lead or MOH.

Do you offer healthcare SEO services for multi-site groups?

Yes. Our healthcare SEO services cover site structure across locations, specialty and condition pages, practitioner profiles and a Google Business Profile for each site, written to the advertisement regulations and reported against appointments by location.

Are you a medical web design agency or a marketing agency?

Both, in one team. We work as a medical web design agency when a group needs department, location and doctor pages rebuilt, and we run the search, ads and content that send people to them.

More questions (6)

Do you handle medical clinic marketing for a group of clinics?

Yes, where one owner runs several GP or specialist clinics. Medical clinic marketing for a group is scoped per clinic, with one reporting view across the group; marketing for clinic groups follows the same rules as hospital work.

How is medical digital marketing reported?

Against appointments, enquiries and enquiry-to-booking rates by department — not impressions or clicks.

Do you run medical marketing for health supplement and health product brands?

Yes, brand-side: content, paid social and creator programmes for health supplement and health product companies selling in Singapore. HSA's rules shape the work — no medicinal claims, and no testimonials or recommendations by healthcare professionals in advertising — so every claim is written to the HSA health supplements guidelines before a draft goes for review.

What does digital marketing for medical practices cover in Singapore?

Digital marketing for medical practices in Singapore usually covers medical SEO on specialty and condition pages, paid search built for Google's healthcare policy, social content your medical director signs off, and fast enquiry handling with PDPA consent. All of it is written to the Healthcare Services (Advertisement) Regulations, which restrict how a licensee may use reviews, testimonials and endorsements.

How should a Singapore hospital compare healthcare marketing agencies?

Ask for a named Singapore healthcare result, how the agency drafts to the Healthcare Services (Advertisement) Regulations before review rather than after, whether content and video are produced in-house, and whether reporting is on appointments by department. Our published Singapore healthcare result is the Meta Ads and WhatsApp booking funnel we run for B9 Dental Centre.

Do you only work with hospitals?

This page is for hospitals and multi-site health institutions. Single clinics have their own pages; the healthcare marketing agency work is the same discipline, scoped to one site.

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