Telegram Ads in Singapore, run and tracked to leads.
Last updated: October 2026
shakalakaa runs Telegram Ads for Singapore brands from 20 Cecil Street, with delivery from its Kuala Lumpur headquarters: sponsored messages on Telegram's ad platform and paid posts in channels, each tracked into a bot and on to the lead.
It suits fintech and investing apps, travel, consumer tech and e-commerce brands whose buyers already read Telegram channels.
Singapore brands and institutions we work with
How Telegram advertising works
Telegram advertising in Singapore takes two forms.
On Telegram's own ad platform, a sponsored message appears in public channels with at least 1,000 subscribers. It holds up to 160 characters and one button, and it can only link to a Telegram channel or bot.
What we run for Singapore brands
Channel shortlist
English and Chinese-language channels your buyers follow, checked for recent posts and believable view counts before budget goes in.
Copy inside the limits
Sponsored messages written to Telegram's 160-character limit and ad guidelines, in the language of each channel, plus longer posts for direct buys.
A place to land
A bot, channel or Mini App that captures the lead, built by our Telegram bot team.
Tracking to the lead
Views and bot starts from Telegram, then the shared number or form, then the lead in your CRM, with consent recorded at entry.
From brief to scale
Brief
The buyer, the offer and what counts as a qualified Singapore lead.
Channels
A short list for the platform and for direct buys, matched to the offer and its language.
Creative and review
Messages written per channel, then submitted for Telegram's own review.
Launch
Each ad gets its own budget, so every channel set is judged on its own numbers.
Measure
Telegram's views and starts, then leads and sales from the bot and your CRM.
Scale or cut
Budget moves to channels that bring buyers; channels that only bring views are dropped.
Telegram Ads beside Meta and Google
Telegram Ads add reach in the channels your buyers read. They sit beside Meta Ads and search on Google Ads, not in place of them.
| Where the ad shows | Public Telegram channels with 1,000+ subscribers, or a channel sold directly | Facebook, Instagram, Messenger and partner apps | Google Search, YouTube, Display and Maps |
| What you target | The channels you pick; Telegram says ads do not use private chats or contact lists | Interests, behaviour and your own customer lists | Search terms, plus audiences |
| Format | Up to 160 characters and one button (platform); full posts (direct buys) | Images, video, carousels and lead forms | Text, video, shopping and display ads |
| Strongest at | Reaching readers of specific channels and moving them into a bot | Creating demand and retargeting | Catching people already searching |
Telegram's rules, PDPA and Do Not Call
Who this is for
As a telegram ads agency in Singapore, we work with fintech and investing apps, travel brands, consumer tech and e-commerce sellers whose buyers already follow Telegram channels. For most of them Telegram is one channel in a performance marketing plan, not the whole plan.
The first question is usually the telegram ads cost. On the platform you set the price per thousand views and the budget for each ad; channel admins price direct posts themselves. Your media budget stays in your account, and we quote our own work after the brief.
Telegram ads Singapore, in depth
The supporting detail behind each section of this page, by topic. 2 topics
How Telegram advertising works
The other form is a post bought from a channel's admin, priced and scheduled by that channel. Telegram channel marketing of this kind allows images and longer copy, but every channel sets its own terms and reports its own views.
On the telegram ads platform, you choose channels by their links, set a price per thousand views and a budget per ad, and Telegram reviews each ad before it goes live (Telegram Ad Platform guide, read 31 October 2026).
Who this is for
Telegram promotion needs somewhere useful to land, so most campaigns pair the ads with a bot or channel. If the goal is to promote Telegram channel membership, we track joins from each ad, then the leads that channel produces.
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Frequently asked questions
What are Telegram Ads?
Sponsored messages that Telegram places in public channels with 1,000 or more subscribers, bought on its own ad platform. Each has up to 160 characters and one button that opens a Telegram channel or bot. Posts can also be bought directly from channel admins.
Can Telegram Ads target Singapore?
Targeting on the platform is by channel: you pick the channels by their links. So reaching Singapore buyers means choosing channels they read, in English or Chinese, and checking each one's audience before it goes on the list.
How are Telegram Ads paid for, and is there a minimum?
You top up a balance on Telegram's ad platform and set a budget and a price per thousand views for each ad.
Telegram's main ad page says ads are paid in cryptocurrency, and its guide gives a minimum price per thousand views of 0.1 Toncoin; neither states a minimum deposit (read 31 October 2026).
Can the results be tracked to sales?
Yes, when the ad lands somewhere we can measure. Telegram reports views, joins and bot starts. The bot records the shared number or form, and the lead or sale is matched in your CRM.
Does the Do Not Call Registry apply?
PDPC's guidelines apply the DNC rules to marketing messages sent to a Singapore telephone number, including through apps such as WhatsApp that use the number. Any follow-up by SMS, call or WhatsApp is checked against the register unless clear, evidenced consent was given.
Do you also build the bot the ad leads to?
Yes. The same team builds the bot, Mini App or lead backend the ad sends people to. See Telegram bot development in Singapore.