B2B marketing agency Singapore.
For B2B technology firms, healthcare suppliers, financial services firms and education providers that need leads their sales team will accept.
shakalakaa is a B2B marketing agency in Singapore for firms that sell to other businesses. If you want a marketing agency B2B sales teams will work with, we agree the lead definition with sales first, then run Google search, Meta, account lists and content against it.
- Operating from 20 Cecil Street, Singapore, with delivery from the Kuala Lumpur headquarters.
- USD 8.1M
- Client media spend managed
- All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
- 2,400+
- Creative assets produced in-house
- All client accounts, 2025
- 70+
- Accounts under management
- As at September 2026
- 5
- Markets served
- Malaysia · Singapore · Hong Kong · Australia · Taiwan
- 4.2×
- Return on ad spend, e-commerce accounts
- E-commerce accounts, Jan–Dec 2025
- -38%
- Cost per qualified lead since onboarding
- Lead-gen accounts, first 90 days vs Dec 2025
- Last updated: October 2026
This page is for marketing and sales leaders at Singapore firms that sell to other businesses. Your buyers are committees, your sales cycle runs for months, and a lead only counts once sales accepts it.
B2B marketing in Singapore is a small-market game: the firms that could buy from you often number in the hundreds. Search, Meta, content and video run from one team, so the same lead definition holds across every channel.
PDPA and DNC rules for B2B lead follow-up
PDPA and DNC rules for B2B lead follow-up
Lead forms are covered by the Personal Data Protection Act. Each form says why the details are collected and who will contact the person, and consent is recorded with the lead.
Marketing messages sent to a business for its business purposes are generally outside the Do Not Call provisions. A personal mobile number is different: before sales calls or messages it, we check it against the DNC Registry unless clear consent covers it.
- Our PDPA and DNC checker reviews a form and follow-up flow.
- Our guide to DNC and PDPA rules for lead follow-up explains the rules in plain terms.
Why there's no Singapore benchmark table here
We don't run enough managed B2B firm accounts in Singapore yet to publish a cost band we'd stand behind. Rather than borrow numbers from a different market and relabel the currency, we've left this out until the sample is real. The Singapore digital ad cost benchmarks covers the markets where we do have the data.
How we run it
Meta lead forms
Lead forms on Facebook and Instagram aimed at the roles that sign off purchases, with questions that ask what sales needs to know.
Google search
Campaigns and SEO on the problem and solution searches buyers make before they talk to a vendor. See Google Ads in Singapore and SEO in Singapore.
Account-based lists
A target account list agreed with sales, matched on Google and Meta, so spend stays on the firms you actually want.
Content and video
Case studies, explainers and short product videos produced by our own team. See video production in Singapore.
Who we work with as a B2B marketing firm
- B2B technology and software. Platforms and SaaS firms selling to operations, finance or IT teams.
- Healthcare suppliers. Diagnostics, medical device and clinic-supply firms selling to clinics and hospital groups. See our healthcare marketing in Singapore page.
- Financial services. Advisory, insurance and wealth firms marketing to business owners and corporate clients. See financial services marketing in Singapore.
- Education providers. Institutions selling corporate training and programmes to employers. See education marketing in Singapore.
What B2B marketing companies should do after the form
Most B2B campaigns fail between the form and the first sales call. We fix that part first.
- One lead definition. Marketing and sales agree what a qualified lead is before launch: company size, role, need and timing.
- Forms that qualify. Each form asks only what sales needs to decide whether to call.
- Hand-off in the CRM. Qualified leads go to the right salesperson with the source, the answers and the consent record attached.
- Feedback to the platforms. Sales outcomes are sent back to Google and Meta, so bidding learns which leads became pipeline.
- Reporting sales reads. Sales-accepted leads, pipeline and cost per qualified lead, not clicks.
The three Singapore case studies below are consultation-led rather than pure B2B accounts. They show the same qualification and hand-off work.
Related: the Singapore practice overview, the case studies we have published, the Singapore ad cost benchmarks — plus all the Singapore market guides.
Marketing a B2B firm in Singapore?
Work we can show
In Singapore, our lead generation lifted Manulife Financial Advisers' advisory leads 4.8× (January–August 2026) and cut PSB Academy's cost per qualified lead 42%.
Manulife Financial Advisers
Financial advisory · Singapore · Google Ads, Meta Ads4.8× monthly advisory leads · Jan–Aug 2026
Intent-tiered Google Search, qualifying Meta lead forms, fast adviser routing and CRM milestones sent back to both platforms.
Camtech Health
Diagnostics · Singapore · Google Ads, Meta Ads, SEO4.6× tracked monthly sales · Jan–Aug 2026
Google Search for urgent test-kit demand, Meta Advantage+ for preventive DNA panels, doctor-reviewed medical SEO and server-side tracking.
PSB Academy
Private higher education · Singapore · SEO, Meta Ads, CRO−42% cost per qualified lead · Q1–Q3 2025
Programme-level SEO and course structured data, a three-stage Meta lead funnel and enquiry-form conversion work, measured to qualified applications.Frequently Asked Questions
What does a B2B marketing agency in Singapore do?
It brings in leads from other businesses and gets them to sales in a state sales can use. For us that means Google search, Meta, account-based lists and content, all measured against one lead definition agreed with your sales team.
Which B2B firms do you work with in Singapore?
B2B technology and software firms, healthcare suppliers, financial services firms and education providers selling to employers. We work with the firm’s marketing and sales leaders.
How do you qualify B2B leads before they reach sales?
The form asks what sales needs to decide whether to call, leads are scored against the agreed definition, and qualified leads go to the right salesperson in your CRM with the source and consent record attached.
Do PDPA and DNC rules apply to B2B follow-up?
PDPA applies to the personal data on every lead form. Messages to a business for business purposes are generally outside the DNC provisions, but a personal mobile number is checked against the DNC Registry unless clear consent covers it.
How do you measure B2B marketing?
In sales-accepted leads, pipeline and cost per qualified lead, reported by channel. Clicks and impressions are only leading signals.