Marketing for large brands in Singapore.
Paid media, SEO, content, social and video for financial advisers, multi-clinic healthcare groups and consumer brands in Singapore, run by one in-house team from 20 Cecil Street.
shakalakaa runs Google and Meta Ads lead acquisition for Manulife Financial Advisers, student recruitment for PSB Academy, and multi-channel acquisition for Camtech Health's diagnostic test kits. Manulife’s monthly advisory leads grew 4.8× from January to August 2026.
Which agencies in Singapore work with regulated financial, healthcare and education institutions?
- USD 8.1M
- Client media spend managed
- All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
- 2,400+
- Creative assets produced in-house
- All client accounts, 2025
- 70+
- Accounts under management
- As at September 2026
- 5
- Markets served
- Malaysia · Singapore · Hong Kong · Australia · Taiwan
- 4.2×
- Return on ad spend, e-commerce accounts
- E-commerce accounts, Jan–Dec 2025
- -38%
- Cost per qualified lead since onboarding
- Lead-gen accounts, first 90 days vs Dec 2025
Singapore brands and institutions we work with
Who we work with
Financial services firms, healthcare groups and consumer brands in Singapore. Where a client has agreed to be named, we name them and publish the results.
Among them: Google and Meta Ads lead acquisition for Manulife Financial Advisers, full-arch implant search for Nuffield Dental, WhatsApp booking for B9 Dental Centre, Google, Meta and search for Camtech Health's diagnostic test kits, TikTok and Meta Ads for Epitex Home, SEO, TikTok and Shopify for Kim Guan Guan Coffee, and social media for Dickson Nasi Lemak.
Each case study sets out what was delivered and what changed.
Sectors we have delivered for in Singapore
Singapore’s larger buyers work under approvals — a compliance team, a medical-advertising review, a regional brand guide. These are the Singapore sectors where our work is published.
Financial advisory
For Manulife Financial Advisers we run Google Ads and Meta Ads that bring in adviser leads through qualifying forms. Manulife Financial Advisers case study · Financial services marketing
Private higher-education institutions
SEO, Meta Ads and conversion work run as one student-recruitment programme for PSB Academy, measured to the qualified-application stage in the institution's CRM. PSB Academy case study · Education marketing
Dental groups
Meta ads with WhatsApp booking for B9 Dental Centre, a multi-location group, and implant-consultation search for Nuffield Dental. B9 Dental Centre case study · Nuffield Dental case study · Dental clinic marketing
Diagnostics and health products
Google, Meta and search for Camtech Health’s diagnostic test kits. Camtech Health case study · Healthcare marketing
Consumer brands and e-commerce
TikTok and Meta ads for Epitex Home; search, TikTok and the Shopify store for Kim Guan Guan Coffee. Epitex Home case study · Kim Guan Guan Coffee case study · Performance marketing · Creator and UGC campaigns · Live commerce
F&B groups
Social media and video for Dickson Nasi Lemak. Dickson Nasi Lemak case study · Social media marketing
Firms that sell to other businesses
For technology, healthcare-supply, financial and education firms selling to companies, the qualification and CRM hand-off behind the cases above is set out on our B2B marketing in Singapore page.
Two kinds of large client
Regulated groups
Financial advisory and multi-clinic healthcare, where every ad and landing page has to clear a legal or regulatory check before it runs. For Manulife Financial Advisers, creative is built from templates that pass the firm's internal legal review; for dental groups, content is written against the Healthcare Services (Advertisement) Regulations.
See the Manulife, Nuffield Dental and B9 Dental Centre case studies, Camtech Health for diagnostic test kits, and our Singapore healthcare advertising rules guide.
Consumer and F&B brands
Brands selling direct in Singapore: TikTok and Meta Ads, search, Shopify store work and social content, measured in orders, revenue and reach. See Epitex Home, Kim Guan Guan Coffee and Dickson Nasi Lemak, and our Singapore performance marketing and social media marketing pages.
Why large brands work with us
One accountable team
Strategy, media buying, content, video and reporting sit with the same people, so a change in the plan reaches the ads, the creative and the landing pages in the same week.
Built for regulated categories
Creative that goes through a client's legal review with the required disclosures, and healthcare content written and reviewed against Singapore's advertising rules, before anything goes live.
Production in-house
Video, photography, content, AI generative video and AI creative are made by our own team: 2,400+ assets across our client accounts in 2025, reviewed with the people who made them.
Singapore, reported on its own
Singapore work is planned, budgeted in SGD and reported on its own. Our Singapore office is at 20 Cecil Street, and contracts are with Plixitt Solutions.
Creator management, brand-side
KOL, KOC, UGC and launch creator programmes run as one workflow: creators sourced and vetted, contracts with usage rights and whitelisting, every post approved before it goes live, and reporting by creator in SGD. See creator programmes for large Singapore brands.
How an engagement runs
Scoping
We start from the brand's targets, its outlets or channels and the numbers the business already tracks, then scope the services against them. There is no fixed package.
Measurement first
Tracking is set up before spend scales: server-side conversion events, qualifying lead forms, and hand-offs into the client's CRM, adviser team or WhatsApp line.
Reporting
Singapore is reported in SGD against the outcomes agreed at scoping: qualified leads, booked consultations, orders or return on ad spend.
Where a group is changing its identity at the same time, the rebrand is scoped alongside the campaigns through branding and design in Singapore.
How procurement works with us (Singapore)
Procurement and legal teams usually ask for the same facts first, so here they are.
- Contracts are with Plixitt Solutions, which trades as shakalakaa.
- Our Singapore office is at 20 Cecil St, #14-00 & #15-00, Singapore 049705, and the Kuala Lumpur headquarters delivers alongside it.
- We serve Malaysia, Singapore, Australia, Hong Kong and Taiwan, and each market is planned, budgeted and reported on its own.
The scope of work, deliverables and reporting are set out in writing before work starts, and the ad accounts, analytics properties and data stay in your company’s name. For regulated categories, the approval path (who on your side signs off ads and landing pages) is agreed at scoping and written into the plan.
If Enterprise Singapore support is funding a Malaysia launch, our guide to the EDGE Grant for Malaysia expansion explains what it covers; we run the marketing work, and the grant application stays with your company.
Work we can show
Manulife Financial Advisers
Financial advisory · Singapore · Google Ads, Meta Ads4.8× monthly advisory leads · Jan–Aug 2026
Intent-tiered Google Search, qualifying Meta lead forms, fast adviser routing and CRM milestones sent back to both platforms.
PSB Academy
Private higher education · Singapore · SEO, Meta Ads, CRO−42% cost per qualified lead · Q1–Q3 2025
Programme-level SEO and course structured data, a three-stage Meta lead funnel and enquiry-form conversion work, measured to qualified applications.
Nuffield Dental
Dental group · Singapore · SEO3.4× implant consultations from search · Jan 2025–Aug 2026
Treatment keyword mapping, surgeon-reviewed clinical guides, medical schema and clinic location pages, measured in booked consultations.More case studies (6)
B9 Dental Centre
Dental group · Singapore · Meta Ads, WhatsApp−42% cost per qualified lead
Pre-qualifying lead forms and Click-to-WhatsApp booking for high-value treatments, with revenue-level tracking against clinic invoices.
i.Dental
Dental group · Singapore · Meta Ads, Video, Web42 → 168 qualified leads a month · 2024
Meta lead funnels built from quarterly clinic shoots, dentist-led content, a faster booking site with a two-step form, and appointment reminders.
Epitex Home
Bedding e-commerce · Singapore · TikTok Ads, Meta Ads4.6× attributed revenue · Jan 2025–Aug 2026
TikTok GMV Max and Spark Ads, Meta Advantage+ Shopping and catalogue retargeting, the Conversions API and an in-house video studio.
Kim Guan Guan Coffee
Coffee roaster · Singapore · SEO, TikTok Ads, Shopify4.2× Shopify store revenue · Jan 2025–Aug 2026
Search architecture and B2B pages, Shopify conversion work and subscriptions, and TikTok GMV Max with a creator seeding programme.
Dickson Nasi Lemak
F&B · Singapore · Social media, Video4.6× monthly video views · Jan 2025–Aug 2026
Instagram and TikTok on a fixed rhythm: a short-form reels engine, hyper-local reach, daily community management and shareable content.
Camtech Health
Diagnostics · Singapore · Google Ads, Meta Ads, SEO4.6× tracked monthly sales · Jan–Aug 2026
Google Search for urgent test-kit demand, Meta Advantage+ for preventive DNA panels, doctor-reviewed medical SEO and server-side tracking.Questions large clients ask
Do you work with regulated companies in Singapore?
Yes. We run lead acquisition for Manulife Financial Advisers, with every asset built to pass Manulife's internal legal review, and patient acquisition for two multi-clinic dental groups, Nuffield Dental and B9 Dental Centre, under Singapore's healthcare advertising rules.
Can you work through our procurement process?
Yes. Vendor registration, contracting and scoping against agreed targets are routine for our large accounts. Tell us what your procurement team needs and we will prepare it.
How should we evaluate an agency before a pitch?
Start with the checklist in our guide to choosing a marketing agency in Singapore. It is useful whether or not you shortlist us.
Is production done in-house?
Yes. Video production, photography, content creation, AI generative video and AI creative are made by our own team. We produced more than 2,400 creative assets in-house across our client accounts in 2025.
Is Singapore reported separately?
Yes. Singapore is planned, budgeted in SGD and reported on its own. This page covers marketing for large brands in Singapore; for our Singapore services in general, see our Singapore page.
More detail on Questions large clients ask
Who owns the ad accounts, pixel/CAPI and data?
You do. Ad accounts, website pixel, Conversions API configuration and tracking data sit in your name, not ours, and a switchable handover is scoped at contract rather than after a take-down request. See the checklist in how to choose a marketing agency in Singapore.
How do you report to a CMO or board?
By outcomes, not clicks. For performance accounts we report enquiry, booked, attended and revenue by channel and vertical; the Conversions API and offline conversions push the booked and attended events back into Google and Meta so campaigns learn from the end of the funnel. A monthly management summary pulls the same numbers into one view for a CMO or board.
How do you handle PDPA and the DNC Registry when following up leads?
Consent is captured on the form or Click-to-WhatsApp opt-in and recorded against the lead; Do Not Call Registry checks are run before any voice follow-up; and the written follow-up copy is drafted to Singapore's PDPA. The free PDPA/DNC checker runs the same review on draft follow-up copy before any outbound message goes out.
How are leads handed from the form to sales?
Leads route from the form or ad into a CRM — or a shared WhatsApp inbox where that is the pipeline — with the ad source attached, so the first reply is quick and the booking is logged against the ad or page it came from. Booked outcomes feed back into Meta Ads and SEM Singapore as offline conversions.
Can you source and brief Mandarin-speaking creators in Singapore?
Yes. We source, brief and contract Mandarin-speaking creators in Singapore across TikTok, Instagram and Xiaohongshu, with native-language scripts and usage rights handled brand-side. See XHS marketing and influencer marketing.