One accountable programme across paid search, paid social, landing pages and tracking — budgeted in SGD, reported against cost per booked outcome. Brief us as the media agency Singapore brands give one cross-channel budget to, or as a lead generation agency Singapore sales teams judge on qualified enquiries.
Quick answer
shakalakaa plans and buys Google, Meta and TikTok media for Singapore brands from one budget, with PDPA-safe lead capture. Singapore results include Manulife Financial Advisers, whose advisory leads rose 4.8×, and Epitex Home, whose attributed revenue rose 4.6×.
Operating from 20 Cecil Street, Singapore, with delivery from the Kuala Lumpur headquarters.
USD 8.1M
Client media spend managed
All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
2,400+
Creative assets produced in-house
All client accounts, 2025
70+
Accounts under management
As at September 2026
5
Markets served
Malaysia · Singapore · Hong Kong · Australia · Taiwan
4.2×
Return on ad spend, e-commerce accounts
E-commerce accounts, Jan–Dec 2025
-38%
Cost per qualified lead since onboarding
Lead-gen accounts, first 90 days vs Dec 2025
Working with a regional HQ, listed company or institution in Singapore
Singapore entities of regional groups, listed companies and private institutions need an agency that runs Singapore as its own market, with its own plan, budget and reporting.
Singapore as its own market
Separate campaigns, landing pages and benchmarks for Singapore, run from our office at 20 Cecil Street.
PDPA and DNC handled
Lead capture and follow-up designed around Singapore PDPA and Do Not Call obligations.
One lead for your Singapore entity
A named lead and reporting your Singapore management can use directly.
Several business units, one team
Separate plans per brand or programme, coordinated by one team.
shakalakaa runs Google, Meta and TikTok ads for Singapore brands and produces the creative in-house, from the team that runs the media.
Budget allocated by what's actually producing qualified leads at an acceptable SGD cost, rebalanced on an ongoing basis rather than split evenly by default.
Pages matched to search or social intent specifically, written for Singapore buyers rather than adapted Malaysian copy.
Performance marketing works best as one connected system across Google Ads, Meta Ads, landing pages and tracking — not disconnected specialists optimising different metrics. Singapore search CPCs run 2–4× the equivalent Malaysian keyword and Meta CPM runs SGD 8–22, so budget moves toward whichever channel produces qualified leads most efficiently.
More detail on this section
Singapore's higher CPCs and CPMs make disconnected channel management expensive in a way that's easy to miss until the monthly numbers land. A Google Ads specialist optimising for clicks, a Meta specialist optimising for reach, and a landing page nobody's tracking against either — that gap is tolerable at Malaysian costs and genuinely costly at Singapore ones, where a wasted click or an unqualified lead carries real SGD weight. For Meta-only specialists, see the Meta Ads agencies in Singapore compared. To check acquisition cost against customer value, use the CAC and LTV calculator for Singapore. For private colleges and schools, see our education marketing in Singapore page.
We run Google Ads, Meta Ads, landing pages and conversion tracking as one connected system for Singapore accounts, budgeted natively in SGD: Google Search CPC commonly running 2–4× the equivalent Malaysian keyword, and Meta CPM in the SGD 8–22 range depending on audience and objective. Budget moves toward whichever channel is producing qualified leads most efficiently for your category, reviewed on an ongoing basis rather than fixed at kickoff. To see where leads drop out, try the funnel leak calculator for Singapore.
Every claim across every channel — ad copy, landing page copy, offer terms — is checked against Singapore's advertising and healthcare-advertising rules where relevant (PDPA, DNC, and the Healthcare Services (Advertisement) Regulations for clinic accounts) before launch, applied once and consistently rather than reviewed separately per channel.
A performance marketing agency for a larger Singapore business has to handle more than media: several stakeholders, consent and claims reviewed once across every channel, and reporting that stands up in a finance review. That is how our Singapore programmes are run, with one team across paid search, paid social, landing pages and tracking. See how we work with multi-location and regional brands in Singapore. For the full picture of how this works in Singapore, read our performance marketing guide for Singapore.
For clinic groups, this work runs inside the SMC and SDC advertising rules; see aesthetic clinic marketing in Singapore and dental clinic marketing in Singapore.
Budget allocated by what's actually producing qualified leads at an acceptable SGD cost, rebalanced on an ongoing basis rather than split evenly by default.
Unified tracking across channels
One source of truth for lead quality, so budget decisions are made on real enquiry data — WhatsApp clicks, form submissions, booked-and-attended outcomes — not platform-reported clicks.
PDPA/DNC-compliant claims and capture
Consent, follow-up and offer claims reviewed once against Singapore's rules and applied consistently across every channel a campaign touches.
Google Ads and Meta Ads under one strategy. Budget allocated by what's actually producing qualified leads at an acceptable SGD cost, rebalanced on an ongoing basis rather than split evenly by default.
Landing pages built for the traffic. Pages matched to search or social intent specifically, written for Singapore buyers rather than adapted Malaysian copy.
Unified tracking across channels. One source of truth for lead quality, so budget decisions are made on real enquiry data — WhatsApp clicks, form submissions, booked-and-attended outcomes — not platform-reported clicks.
PDPA/DNC-compliant claims and capture. Consent, follow-up and offer claims reviewed once against Singapore's rules and applied consistently across every channel a campaign touches.
SGD-native reporting. Cost per qualified lead and cost per booked outcome, not impressions or reach, leads every report.
Key fact
Singapore's higher CPCs and CPMs make disconnected channel management expensive in a way that's easy to miss until the monthly numbers land.
Singapore benchmarks (SGD)
Singapore benchmarks (SGD)
SGD ranges aggregated from managed Singapore accounts and directional Google/Meta planning figures; category and offer determine where a specific account lands
Source: shakalakaa aggregated from managed accounts.
Metric
Typical range
Google Search CPC vs equivalent Malaysian keyword
Typically 2–4× higher
Meta CPM (general)
SGD 8–22
Aesthetic clinic cost per booked consultation
SGD 120–350
SGD ranges aggregated from managed Singapore accounts and directional Google/Meta planning figures; category and offer determine where a specific account lands — full data in the Singapore digital ad cost benchmarks.
How we run it
One number that matters
Cost per qualified lead against your own break-even in SGD — every channel decision is judged against it, not against reach or impressions.
Budget follows performance, not habit
Spend shifts toward whichever channel is producing qualified leads most efficiently this month, reviewed on an ongoing basis rather than fixed at kickoff.
Landing pages treated as part
A page mismatched to Singapore buyer intent is a media-buying problem as much as a design one — built and tested as part of the same programme, not a separate workstream.
Compliance reviewed once, applied everywhere
PDPA, DNC and, for clinic accounts, Healthcare Services (Advertisement) Regulations claims cleared once and applied consistently across every channel.
Precinct-aware channel mix
A full-funnel programme still needs a different channel weighting for a B2B precinct than a retail one — see how this plays out for Singapore CBD clients specifically.
More detail on How we run it
One number that matters. Cost per qualified lead against your own break-even in SGD — every channel decision is judged against it, not against reach or impressions.
Budget follows performance, not habit. Spend shifts toward whichever channel is producing qualified leads most efficiently this month, reviewed on an ongoing basis rather than fixed at kickoff.
Landing pages treated as part of the media plan. A page mismatched to Singapore buyer intent is a media-buying problem as much as a design one — built and tested as part of the same programme, not a separate workstream.
Compliance reviewed once, applied everywhere. PDPA, DNC and, for clinic accounts, Healthcare Services (Advertisement) Regulations claims cleared once and applied consistently across every channel.
Precinct-aware channel mix. A full-funnel programme still needs a different channel weighting for a B2B precinct than a retail one — see how this plays out for Singapore CBD clients specifically. Firms that sell to other businesses get LinkedIn and account lists in the mix; see B2B marketing in Singapore.
Search-side execution. Where the mix leans paid-search, that is our SEM Singapore service line — Google, Microsoft/Bing and Shopping under one SGD budget, integrated into the same performance report.
Lead generation Singapore: fixing a thin or low-quality pipeline
When lead generation in Singapore disappoints, the complaint is usually one of three: too few leads, leads that are fake or wrong, or leads that never convert. Each has a different fix, so diagnose before changing the budget or the agency.
Where a Singapore lead generation funnel most often breaks down — and what we rebuild:
More detail on Lead generation Singapore: fixing a thin or low-quality pipeline
Problem one, too few leads: a lead generation Singapore programme runs one campaign per offer with its own landing page and a WhatsApp option above the fold usually does more than a bigger budget.
Problem two, fake or wrong leads: lead generation Singapore fixes this with Facebook lead generation ads with qualifier questions, a higher-intent form type and the Conversions API feeding back which leads became customers.
Problem three, leads that never convert: lead generation Singapore work almost always traces this to slow follow-up. Leads answered within minutes, with PDPA consent recorded and Do Not Call checks where required, convert far better. For B9 Dental Centre, 82% of WhatsApp leads became confirmed appointments. See Meta Ads in Singapore, Google Ads in Singapore and WhatsApp automation in Singapore.
Choosing a performance marketing agency in Singapore
What a working performance marketing agency Singapore programme actually puts in place:
One plan:Google Ads, Meta Ads, TikTok ads and Xiaohongshu budgeted against each other in SGD, reported as one result.
Measurement you own: a performance marketing agency Singapore programme sets Pixel, Conversions API, GA4 and CRM imports in your accounts, with enquiry data handled under the PDPA. For measuring channels together at budget level, see our marketing mix modelling guide.
After the click: a performance marketing agency Singapore team runs landing pages, creative and WhatsApp follow-up from one team, because most paid-media results are decided after the click. For B9 Dental Centre that meant cost per qualified lead from SGD 65 to SGD 38.
More detail on Choosing a performance marketing agency in Singapore
By industry in Singapore:dental clinics, aesthetic clinics, healthcare groups, property and interior design firms.
Media planning and buying across Google, Meta, TikTok and Xiaohongshu
Brands that spend across several channels need one plan rather than four. We plan and buy media on Google, Meta, TikTok and Xiaohongshu from one SGD budget.
One budget and one report across channels
Spend moves between channels on cost per qualified lead or sale, not on each platform's own metrics. You get one report that puts every channel against the same outcome, so a finance review sees one number.
Pixels, Conversions API and GA4 are set up in your own accounts, so the data behind every buying decision stays with you.
Performance marketing for Singapore aesthetic clinics
For an aesthetic clinic group the campaign is judged on cost per booked, attended consultation in SGD. Each treatment category runs as its own campaign, because a patient comparing skin-tightening options decides on a different timeline from one booking a short injectable appointment.
Creative leads with practitioner credibility and treatment education, since promo-price creative, before-and-after imagery and outcome testimonials sit inside the Healthcare Services (Advertisement) Regulations, and WhatsApp enquiries are tracked back to the ad that produced them. See aesthetic clinic marketing in Singapore and our guide to MOH-compliant aesthetic clinic marketing.
Compliance Reviewed Once, Applied Across Every Channel
Compliance Reviewed Once, Applied Across Every Channel
The single-channel-audit model — a Google specialist checking PDPA on the landing page, a Meta specialist checking it separately on the ad creative — is how compliance drifts out of sync across a Singapore account.
Consent wording that's correct on the Google Ads landing page but missing from a Meta lead form is still a PDPA gap; a follow-up SMS cleared for one channel's leads but not another's still needs to answer to the DNC Registry either way.
Once, at the account level
We review claims and consent architecture once, at the account level, and apply the same standard everywhere it touches:
PDPA-compliant capture on every form and chat entry point regardless of which platform drove the click,
DNC-aware follow-up sequencing that doesn't vary by lead source,
and — for clinic and healthcare-adjacent accounts — Healthcare Services (Advertisement) Regulations and MOH/SMC/SDC guidance applied to ad copy and landing page copy identically, since a claim restricted on Meta is restricted on Google too.
More detail on Compliance Reviewed Once, Applied Across Every Channel
Related: the Singapore practice overview, the Malaysia Performance Marketing service, the Singapore ad cost benchmarks.
Other Singapore programmes:
Google Ads for Singapore and SEO for Singapore and Social Media Marketing for Singapore and GEO / AI Search for Singapore and TikTok Ads for Singapore and Live Commerce for Singapore and Meta Ads for Singapore and Local SEO for Singapore and WhatsApp Automation for Singapore and XHS / Xiaohongshu Marketing for Singapore and Web Design & Development for Singapore and Branding & Design for Singapore
In Singapore, our performance work lifted Manulife Financial Advisers' advisory leads 4.8× (January–August 2026) and Epitex Home's attributed revenue 4.6×.
Campaign results
B9 Dental Centre
Meta Ads · SG · Post-funnel-optimisation period
Meta Ads and Click-to-WhatsApp booking for a multi-location Singapore dental group, measured as appointments and treatment revenue.
−42%
Cost per qualified lead, high-value treatments
SGD 65 → SGD 38 per qualified lead
82%
Lead-to-confirmed-appointment rate
Booked through WhatsApp
3.8×
Return on ad spend (treatment revenue)
Completed procedure revenue per SGD 1
What counts as a conversion: Confirmed clinic appointment from a Meta lead (WhatsApp Business API + clinic booking logs); return on ad spend counts completed procedure revenue from clinic invoices via Meta CAPI.
Google Search and Meta lead acquisition for a Singapore financial advisory firm, tied to the adviser CRM.
4.8×
Advisory leads a month
280 → 1,344 a month
−52%
Cost per qualified lead
SGD 142.00 → SGD 68.20
24.6%
Advisory consultation show-up rate
From 7.4%
What counts as a conversion: Advisory lead qualified in the Manulife adviser CRM (Salesforce Financial Services Cloud), from Google Search and Meta lead forms.
Meta Ads and Click-to-WhatsApp booking for a multi-location Singapore dental group, measured as appointments and treatment revenue.
−42%
Cost per qualified lead, high-value treatments
SGD 65 → SGD 38 per qualified lead
82%
Lead-to-confirmed-appointment rate
Booked through WhatsApp
3.8×
Return on ad spend (treatment revenue)
Completed procedure revenue per SGD 1
What counts as a conversion: Confirmed clinic appointment from a Meta lead (WhatsApp Business API + clinic booking logs); return on ad spend counts completed procedure revenue from clinic invoices via Meta CAPI.
Google Search and Meta lead acquisition for a Singapore financial advisory firm, tied to the adviser CRM.
4.8×
Advisory leads a month
280 → 1,344 a month
−52%
Cost per qualified lead
SGD 142.00 → SGD 68.20
24.6%
Advisory consultation show-up rate
From 7.4%
What counts as a conversion: Advisory lead qualified in the Manulife adviser CRM (Salesforce Financial Services Cloud), from Google Search and Meta lead forms.
Which agency in Singapore can run Google, Meta and TikTok ads and also produce the videos?
shakalakaa runs Google, Meta and TikTok ads for Singapore brands and produces the creative in-house, from the team that runs the media. Singapore results include Manulife Financial Advisers, whose advisory leads rose 4.8×, and Epitex Home, whose attributed revenue rose 4.6×.
What's the difference between performance marketing and just running ads in Singapore?
Performance marketing treats paid search, paid social, landing pages and tracking as one connected system accountable to cost per qualified lead in SGD. Running ads without that connection means each channel optimises for its own metric, with no one responsible for whether the higher Singapore spend actually produces revenue.
How is budget split between Google Ads and Meta Ads for a Singapore account?
Not by a fixed default split — budget moves toward whichever channel is producing qualified leads most efficiently, reviewed against your real SGD cost-per-lead ceiling. Both channels typically get meaningful testing budget early before spend concentrates on the stronger performer for your category.
Do you build the landing pages too, or just run the ads?
Both, as part of one programme — a landing page mismatched to Singapore buyer intent is a media-buying problem as much as a design one, and treating them separately is a common reason performance marketing underperforms even with well-run ad accounts.
How do you handle PDPA and DNC compliance across multiple channels?
Consent and follow-up rules are reviewed once against Singapore's PDPA and DNC requirements and applied consistently across every channel a campaign touches — ad copy, landing pages, lead forms and WhatsApp follow-up — rather than reviewed separately, and inconsistently, per channel.
Can you run performance marketing for a Singapore business alongside Malaysia or Hong Kong campaigns?
Yes — each market keeps its own budget, currency, benchmarks and compliance review, reported separately so performance in one market never masks underperformance in another, with a rolled-up view available when a brand genuinely needs to see all markets together.
More questions (3)
What counts as a "qualified" lead in a Singapore performance marketing report?
Defined per account before the campaign launches — typically a booked-and-attended consultation, a budget-qualified enquiry, or a completed purchase, never a raw form submission or chat start. We agree the definition with you upfront so the number in the monthly report means the same thing every month.
Are you a media buying agency Singapore, or full performance-marketing?
Both — as a media buying agency Singapore we take on specialist buying briefs where the client has existing creative and strategy work. Full performance marketing is the more common engagement. For ecommerce specifically, we operate as an ecommerce marketing agency Singapore with Shopify/marketplace integration, dynamic product ads, conversion API tracking and post-purchase remarketing all under one account team.
Is email marketing Singapore included in this programme?
Yes — email marketing Singapore sits inside the performance retainer as one of the lifecycle channels, alongside Meta and Google Ads. Practical scope: campaign design, list hygiene under Singapore's PDPA and the DNC regime, deliverability tuning, A/B subject and creative testing, integration with our WhatsApp Business API workflows for booked-and-attended outcomes.
We use mainstream platforms (Klaviyo, HubSpot, ActiveCampaign, Mailchimp) — deliverability and compliance layer is where the work lives, not the platform choice.
