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Singapore

Education marketing agency for Singapore institutions.

For private education institutions, international and foreign-system schools, and preschool and enrichment groups with several centres, where enrolment targets are set per intake and per programme.

Quick answer

shakalakaa is an education marketing agency in Singapore that runs student recruitment for CPE-registered private education institutions, measured in applications and enrolments per intake, not clicks. For PSB Academy, non-branded organic visits rose from 24,500 to 45,325 a month (+85%), and cost per qualified lead fell 42% over Q1–Q3 2025.

  • Operating from 20 Cecil Street, Singapore, with delivery from the Kuala Lumpur headquarters.
  • USD 8.1M
  • Client media spend managed
  • All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
  • 2,400+
  • Creative assets produced in-house
  • All client accounts, 2025
  • 70+
  • Accounts under management
  • As at September 2026
  • 5
  • Markets served
  • Malaysia · Singapore · Hong Kong · Australia · Taiwan
  • 4.2×
  • Return on ad spend, e-commerce accounts
  • E-commerce accounts, Jan–Dec 2025
  • -38%
  • Cost per qualified lead since onboarding
  • Lead-gen accounts, first 90 days vs Dec 2025
  • Last updated: September 2026

This page is for marketing, admissions and enrolment heads at Singapore private education institutions, international and foreign-system schools, and preschool or enrichment groups that run several centres. You recruit by intake, by programme and often by nationality, and you need to know which campaign filled which cohort.

We plan education marketing around the enrolment calendar: open days, application deadlines and intake dates set the rhythm of search and social spend, and every programme page is built to answer what an applicant or parent compares — entry requirements, pathways, schedules and outcomes that the institution can stand behind.

More detail on this section

Institutions shortlisting an education marketing agency Singapore-wide usually ask one question first: can it report enrolments by intake? Reporting follows the admissions funnel your team already uses: enquiries, open-day registrations, applications and enrolments by programme and by intake, with the cost of each step visible.

Our Singapore office is at 20 Cecil Street, and video, photography and content for campuses and programmes are produced by our own team. Creator and UGC work for institutions runs through our influencer marketing Singapore team, briefed to our minor-safeguarding rules.

Providers selling corporate training and programmes to employers can read our B2B marketing in Singapore page.

Singapore brands and institutions we work with

PSB Academy Manulife Financial Advisers logoManulife Financial Advisers B9 Dental Centre Nuffield Dental Camtech Health logoCamtech Health i.Dental Epitex Home
See how we work with them

What applies to education marketing in Singapore

What applies to education marketing in Singapore

Private education institutions are registered by the Committee for Private Education, part of SkillsFuture Singapore, under the Private Education Act. Course information, fees and outcomes in advertising have to be accurate, and EduTrust is CPE's quality certification — an institution states it only if it holds it.

Lead forms and follow-up are covered by the Personal Data Protection Act, including the Do Not Call provisions for calls and messages to Singapore numbers. Our PDPA and DNC checker reviews a follow-up sequence against both.

Why there's no Singapore benchmark table here

We don't run enough managed education institution accounts in Singapore yet to publish a cost band we'd stand behind. Rather than borrow numbers from a different market and relabel the currency, we've left this out until the sample is real. The Singapore digital ad cost benchmarks covers the markets where we do have the data.

How we run it

  1. SEO for programmes and campuses

    Programme, pathway and campus pages, technical SEO for large course catalogues, and structured data for courses and events.

  2. Content and video

    Campus tours, programme explainers and faculty profiles produced by our own team.

  3. Social media for institutions

    A monthly content calendar across the platforms applicants and parents use, run as a long-term engagement.

  • Enrolment campaigns. Google search on programme and pathway searches, Meta for open days and intake deadlines, and landing pages per programme, tracked to applications. See Google Ads and Meta Ads.
  • SEO for programmes and campuses. Programme, pathway and campus pages, technical SEO for large course catalogues, and structured data for courses and events. See SEO.
  • Content and video. Campus tours, programme explainers and faculty profiles produced by our own team. See video production.
  • Social media for institutions. A monthly content calendar across the platforms applicants and parents use, run as a long-term engagement. See social media marketing.
  • Admissions follow-up. Enquiry routing to the right admissions officer and WhatsApp follow-up with consent. See WhatsApp automation.

What we run for institutions

  • International-student recruitment on Google, Meta and TikTok, with Xiaohongshu for applicants from mainland China.
  • Course-page SEO written so search engines and AI answers can quote it.
  • Open-day and application funnels, tracked to enrolments by intake.
  • Course lead generation for training providers.
  • Admissions-site builds.

Proof: PSB Academy student recruitment, where cost per qualified lead fell 42%.

CPE advertising and EduTrust claims

The Private Education Act 2009 sets the rules for advertising by private education institutions. Since 1 July 2026 it is administered by the Skills and Workforce Development Agency, which may delegate its powers to the Committee for Private Education (CPE).

  • No false or misleading ads. Section 19 bars ads about an institution that are false or misleading in a material particular. An ad is presumed misleading if it falsely describes the institution or gives false or misleading information about it or its courses.
  • Only permitted courses. Under section 16, advertising a course the Agency has not permitted is an offence.
  • Corrections. Under section 20, the Agency can direct an advertiser to withdraw or change an ad, or publish a corrective one.
  • EduTrust. EduTrust is the Agency's voluntary certification scheme under section 22. Claiming a certification the institution does not hold would be false information about it.

Before any ad goes live, we check course names, partner-university claims and outcome figures against the institution's own documents. Source: Private Education Act 2009 on Singapore Statutes Online, current version as at 10 October 2026, checked 2026-10-10.

For groups and chains

PSB Academy recruits locally, from working adults and polytechnic graduates, and internationally across ASEAN, into pathways with partner universities in the UK and Australia. Programme-level SEO and a three-stage Meta lead funnel give each programme and audience its own route to an enquiry.

PSB Academy

Private higher education · Singapore · SEO, Meta Ads, CRO

−42% cost per qualified lead · Q1–Q3 2025

Programme-level SEO and course structured data, a three-stage Meta lead funnel and enquiry-form conversion work, measured to qualified applications.

Related: the Singapore practice overview, the case studies we have published, the Singapore ad cost benchmarks — plus all the Singapore market guides.

How do private education institutions in Singapore recruit students without breaching advertising rules?

Private education institutions recruit within the Private Education Act 2009 by stating course facts exactly as registered: course title, awarding body and duration. Ads avoid unverifiable rankings and guaranteed outcomes. Campaigns run on search and Meta with lead forms that capture intake and course interest, and admissions teams follow up every enquiry within 24 hours.

Proof: PSB Academy: −42% cost per qualified lead · Q1–Q3 2025.

More detail on How do private education institutions in Singapore recruit students without breaching advertising rules?

Primary source: Private Education Act 2009 (Singapore Statutes Online).

Marketing an education institution in Singapore?

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Client results

Work we can show

Campaign results

PSB Academy

SEO and Meta Ads · SG · Q1–Q3 2025

Programme-level SEO, a three-stage Meta Ads lead funnel and enquiry-form conversion work for PSB Academy, a Singapore private education institution recruiting working adults, polytechnic graduates and international students into diploma and degree pathways, measured in organic reach, cost per qualified lead and enquiry rate.

+85%

Non-branded organic visits a month

24,500 → 45,325

−42%

Cost per qualified lead

SGD 125 → SGD 72

2.2×

Visitor-to-enquiry conversion rate

1.2% → 2.6%

What counts as a conversion: Sources: Google Search Console and GA4 (non-branded organic visits, Singapore and ASEAN); Meta Ads Manager and HubSpot CRM, qualified-application stage (cost per qualified lead); GA4 conversion events (enquiry rate); Ahrefs and SEMrush Singapore rank tracking (page-1 rankings);

Search Console rich results and PageSpeed Insights (structured data, load time and the audit score, a composite of the two). Costs are the client's Meta media cost, not shakalakaa's fee.

Read the case study

PSB Academy

Private higher education · Singapore · SEO, Meta Ads, CRO

−42% cost per qualified lead · Q1–Q3 2025

Programme-level SEO and course structured data, a three-stage Meta lead funnel and enquiry-form conversion work, measured to qualified applications.

Campaign results

PSB Academy

SEO and Meta Ads · SG · Q1–Q3 2025

Programme-level SEO, a three-stage Meta Ads lead funnel and enquiry-form conversion work for PSB Academy, a Singapore private education institution recruiting working adults, polytechnic graduates and international students into diploma and degree pathways, measured in organic reach, cost per qualified lead and enquiry rate.

+85%

Non-branded organic visits a month

24,500 → 45,325

−42%

Cost per qualified lead

SGD 125 → SGD 72

2.2×

Visitor-to-enquiry conversion rate

1.2% → 2.6%

What counts as a conversion: Sources: Google Search Console and GA4 (non-branded organic visits, Singapore and ASEAN); Meta Ads Manager and HubSpot CRM, qualified-application stage (cost per qualified lead); GA4 conversion events (enquiry rate); Ahrefs and SEMrush Singapore rank tracking (page-1 rankings);

Search Console rich results and PageSpeed Insights (structured data, load time and the audit score, a composite of the two). Costs are the client's Meta media cost, not shakalakaa's fee.

Read the case study
FAQ

Frequently Asked Questions

Which education institutions do you work with in Singapore?

Private education institutions, international and foreign-system schools, and preschool or enrichment groups with several centres. We work with the institution, never with individual parents or students.

How do you measure education marketing?

In enquiries, open-day registrations, applications and enrolments by programme and intake, with the cost of each step. Clicks and impressions are reported only as leading signals.

Can you work to our intake calendar?

Yes. Spend and content are planned backwards from open days, application deadlines and intake dates, so the heaviest activity lands when applicants are deciding.

Do you produce campus video and photography?

Yes, with our own team in Singapore — campus tours, programme explainers and faculty profiles, scheduled around the academic calendar.

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