Performance Marketing for Taiwanese Businesses.
Measurable client acquisition for Taiwanese businesses — budgeted in TWD, reviewed against Taiwan's Fair Trade Act and Consumer Protection Act before anything launches.
shakalakaa runs Taiwanese client campaigns from the Taipei office — SEO, Google Ads, Meta Ads and GEO/AI search optimization — budgeted natively in TWD against published Taiwan benchmarks (Google Ads averaging roughly NT$15.74 CPC / NT$469.05 CPM), with every claim reviewed against the Fair Trade Act and Consumer Protection Act before it goes live.
Taipei office, extending the same practice discipline as our Malaysia, Singapore and Australia teams.
More detail on this section
Taiwan sits alongside the Malaysia, Singapore and Australia practices as a market with its own office, its own currency, and its own regulatory framework — not a satellite of any of the others. Advertising content here is treated as an effective warranty under the Consumer Protection Act, and the Fair Trade Act prohibits false or misleading claims about price, quality or content across any channel. For pharmaceutical/medical-adjacent advertising specifically, the TFDA prohibits off-label promotion.
We budget and report every Taiwan campaign in TWD against real published Taiwan data, not a converted ringgit figure, and every pricing or comparative claim is checked against Taiwan's own consumer-protection standard before launch.
What we run in Taiwan
The Taiwan practice runs five programmes:
Google Ads, Meta Ads, landing pages and tracking run as one accountable system, ~NT$15.74 average CPC
SEOOrganic growth built for Taiwanese search behaviour
International SEOTaiwan as one market in a multi-country site: hreflang, market folders and Traditional Chinese written for Taiwan
Meta AdsFacebook & Instagram campaigns with clean CAPI signal
GEO / AI SearchGet cited and recommended by ChatGPT, Claude, Gemini and Perplexity
Web Design & DevelopmentCustom-coded, mobile-first builds from our Xinyi District office, quoted per project
Xiaohongshu (XHS/RedNote) for Taiwan brands
Taiwan reads Traditional Chinese and Xiaohongshu is one of the platform's deepest markets outside mainland China — a genuine search-first discovery engine for Taiwanese consumers researching before they buy.
A blue tick (专业号认证) is the entry ticket to Juguang ads, storefront features and brand analytics; an unverified account is locked out of all three. See the Xiaohongshu blue tick verification service or check your eligibility free with the XHS Verification Eligibility Checker.
Compliance for Taiwan advertising
Fair Trade Act. Prohibits false or misleading representations in advertising that could affect a trading decision — covering price, quantity, quality, content and production process. Claims need to be substantiated with credible evidence (independent reports, national standards certificates) before they go live.
Consumer Protection Act. Treats advertisement content as effectively part of the product/service warranty — meaning a claim made in an ad can be held against the business as a commitment, not just marketing language.
More detail on Compliance for Taiwan advertising
TFDA restrictions for pharmaceutical/medical advertising. The Taiwan Food and Drug Administration prohibits off-label promotion of pharmaceutical and medical products — relevant to any clinic or healthcare-adjacent Taiwan account. Self-check your own ad copy against these rules with the free TFDA Ad Compliance Checker.
TWD baselines, not converted ringgit. Google Ads in Taiwan averages roughly NT$15.74 CPC and NT$469.05 CPM cross-industry (source (opens in a new tab), a modeled third-party estimate — verified 2026-07-30, not yet first-party managed-account figures). We report Taiwan performance in TWD against its published baseline.
Read more: the Taiwan market guide (also available in Traditional Chinese) covers the Taipei office, Dcard, Threads and LINE Ads in more depth.
Marketing a business in Taiwan?
Frequently Asked Questions
Do you have an office in Taiwan?
Yes — a Taipei office, listed in our Organization schema, extending the same performance marketing discipline into the Taiwanese market as the Malaysia, Singapore and Australia practices.
What does advertising cost in Taiwan?
Google Ads in Taiwan runs around NT$15.74 average CPC and NT$469.05 average CPM cross-industry — a modeled third-party estimate, not yet first-party managed-account data. We budget every Taiwan campaign in TWD against its own baseline, never a converted ringgit figure.
What regulations apply to advertising in Taiwan?
The Fair Trade Act prohibits false or misleading advertising representations, the Consumer Protection Act treats ad content as an effective warranty, and the TFDA restricts pharmaceutical/medical advertising including a ban on off-label promotion.
Is your Taiwan content in Traditional Chinese?
Our dedicated Taiwan pillar guide has a Traditional Chinese (zh-TW) version. The site's broader zh/ section is Simplified Chinese, built for our Malaysia/Singapore Chinese-reading audience — a separate, larger Traditional Chinese build for the wider site is a real gap, flagged rather than papered over with machine-converted text.