Meta and TikTok campaigns priced, measured and created for the Singapore market — where CPMs run high and generic creative dies fast.
Meta CPMs in Singapore run SGD 8–22, but the number worth tracking is cost per booked outcome — SGD 120–350 per booked consultation for aesthetic clinics, for example — not cost per lead. Category and offer determine where your account lands within these ranges; we set targets against your specific numbers, not the general benchmark.
Singapore entities of regional groups, listed companies and private institutions need an agency that runs Singapore as its own market, with its own plan, budget and reporting.
Separate campaigns, landing pages and benchmarks for Singapore, run from our office at 20 Cecil Street.
Lead capture and follow-up designed around Singapore PDPA and Do Not Call obligations.
A named lead and reporting your Singapore management can use directly.
Separate plans per brand or programme, coordinated by one team.
Last updated: July 2026
Client result · F&B
We run Instagram and TikTok for Dickson Nasi Lemak, a Singapore nasi lemak and ayam goreng berempah brand: a short-form reels engine of six to eight reels a month, hyper-local reach, daily community management and shareable content. From January 2025 to August 2026, organic impressions rose from 185,000 to 620,000 a month and short-form video views from 45,000 to 210,000, measured in reach, followers, video views and saves.
Paid social in Singapore operates at a different price point from the rest of the region. Meta CPMs typically run in the SGD 8–22 range depending on audience and objective — materially higher than Malaysian equivalents — which means the tolerance for weak creative, loose targeting, or untracked funnels is close to zero. Every impression costs more, so every part of the system has to earn it.
What justifies those costs is the audience: Singapore consumers carry high purchasing power, research thoroughly, and convert at strong values when the offer and funnel match how they buy. SG audiences respond to structured lead forms, clear pricing signals, and polished creative — different patterns from the WhatsApp-first, conversational funnels that dominate Malaysian paid social. Campaigns copied across the causeway consistently underperform in both directions.
What separates a social media agency Singapore brands stay with from one they replace after two quarters is usually not creative taste — it is whether the agency treats SG as its own market or as a variant of a cheaper one. That is a fair test to apply to us as well as to anyone else.
Ask for the SGD benchmarks a proposed budget is built on, and ask what would be done differently here versus Kuala Lumpur; an answer that amounts to the same plan with the currency swapped tells you which kind of agency you are talking to.
It is also worth being clear about what a social media agency Singapore businesses hire cannot fix. Paid social amplifies an offer; it does not repair one. Where the product, price or response time is the actual constraint, higher CPMs simply make that constraint more expensive to discover, and we would rather say so before a budget is committed than after.
We run Meta and TikTok campaigns for Singapore brands across aesthetics, dental, interior design, F&B and e-commerce — with creative made for SG audiences, budgets planned against SGD benchmarks, and lead funnels built to be compliant with Singapore's PDPA (opens in a new tab) from the first form field. For finding TikTok creators, see our TikTok Creator Marketplace guide for Singapore brands.
For platform-level detail on how we run each channel, see the Meta Ads and TikTok Ads service pages — the Malaysia-market versions, with the same system adapted to SGD economics and SG lead-form behaviour here.
Where the paid-social plan calls for owned footage rather than adapted stock — brand films, event videography, corporate video — the shoot side runs through our dedicated video production Singapore service, so the same team producing the assets is briefing them against the campaigns they feed.
Where the brief specifically calls for creator and KOL campaigns handled end-to-end brand-side, the dedicated SG surface is the influencer marketing agency Singapore practice — same team, same account model, brand-side scope.
A social media agency for a regional or multi-outlet Singapore brand is judged on volume and consistency as much as ideas: a steady content calendar, creative cut for each platform, and community replies that stay on-brand across every outlet. As a social media marketing agency with production in-house, we shoot, edit and publish from one team, and report engagement against the enquiries and bookings it produces. See how we work with multi-location and regional brands in Singapore.
Our social media marketing services for Singapore brands cover strategy, content production, community management and paid amplification on one plan, so social media marketing in Singapore is run and reported as one programme rather than four separate retainers.
Singapore brands and institutions we work with
Objective structure, audience architecture, and a lead funnel matched to how Singapore buyers actually enquire.
Hooks, formats and visual standards calibrated to Singapore's ad-literate market — localised English, local references, and proof-led angles.
Continuous optimisation across both platforms, with budget shifted to where your category converts.
Conversion infrastructure verified before spend scales, so the algorithm optimises toward enquiries and purchases rather than clicks.
Key fact
Paid social in Singapore operates at a different price point from the rest of the region.
SGD ranges aggregated from managed Singapore accounts; your category and offer determine where you land
Source: shakalakaa aggregated from managed accounts.
| Metric | Typical range |
|---|---|
| Meta CPM (general) | SGD 8–22 |
| Aesthetic clinic cost per lead | SGD 25–80 |
| Interior design cost per lead | SGD 30–90 |
| Cost per booked consultation (aesthetic) | SGD 120–350 |
SGD ranges aggregated from managed Singapore accounts; your category and offer determine where you land — full data in the Singapore digital ad cost benchmarks.
At Singapore CPMs, creative quality determines cost per lead more than any bidding tactic — we run structured creative testing and kill underperformers fast.
Aesthetic and healthcare-adjacent creative is reviewed against Singapore's advertising boundaries before launch — see the SG aesthetic clinic programme for the full compliance approach.
CNY, 9.9/11.11/12.12 and category-specific seasonal peaks reshape SG auction costs — budgets and creative are planned weeks ahead of each cycle.
Content pacing and format lean hardest into this channel for retail and F&B-dense areas — see how it plays out for Orchard specifically.
Brands rolling out a new look across outlets usually fix the identity before the content calendar; that work runs through branding and design in Singapore.
Meta and TikTok each carry their own platform ad policies on top of Singapore's own rules, and a creative that clears one platform's automated review can still breach the other's — or breach PDPA/MOH regardless of what either platform's review catches.
We treat platform policy as a floor, not the actual compliance bar: every lead-generating creative on both platforms is checked against PDPA consent requirements and, for regulated categories, the Healthcare Services (Advertisement) Regulations, independently of whether Meta or TikTok's own review flagged anything. For healthcare providers specifically, see our guide to healthcare social media marketing in Singapore.
The DNC Registry applies identically regardless of which platform generated the lead — a Singapore number captured via a TikTok lead form carries the same follow-up restrictions as one captured via Meta. We build one consent-and-follow-up standard across both platforms rather than a platform-by-platform patchwork, since a lead's origin platform shouldn't determine whether your follow-up is compliant.
Related: the Singapore practice overview, the Malaysia Social Media Marketing service, the Singapore ad cost benchmarks.
Other Singapore programmes: Google Ads for Singapore and SEO for Singapore and GEO / AI Search for Singapore and TikTok Ads for Singapore and Live Commerce for Singapore and Meta Ads for Singapore and Performance Marketing for Singapore and Local SEO for Singapore and WhatsApp Automation for Singapore and XHS / Xiaohongshu Marketing for Singapore and Web Design & Development for Singapore and Branding & Design for Singapore
— plus all the Singapore guides.
From the blog: what Meta ads cost in Singapore, what an ID lead costs in Singapore, DNC-safe lead follow-up.
In Singapore, our social work took Dickson Nasi Lemak's monthly video views up 4.6× and i.Dental's qualified leads from 42 to 168 a month.
Dickson Nasi Lemak
Instagram and TikTok management for a Singapore F&B brand.
Organic impressions a month
185,000 → 620,000 a month
Instagram followers
4,200 → 18,600
Average engagement rate
From 2.8%
What counts as a conversion: Organic reach and engagement measured in Instagram Insights, Meta Business Suite and TikTok Analytics.
Dickson Nasi Lemak
Instagram and TikTok management for a Singapore F&B brand.
Organic impressions a month
185,000 → 620,000 a month
Instagram followers
4,200 → 18,600
Average engagement rate
From 2.8%
What counts as a conversion: Organic reach and engagement measured in Instagram Insights, Meta Business Suite and TikTok Analytics.
Yes — social media management Singapore brands hand over entirely: a monthly content calendar, in-house shoots, posting, community replies and monthly reporting, alongside paid social when it is needed.
General Meta CPMs in Singapore typically run SGD 8–22 depending on audience, objective and season. At the lead level, aesthetic clinics see roughly SGD 25–80 per lead and interior design SGD 30–90, with booked aesthetic consultations at SGD 120–350. Your category, offer strength and creative quality determine where you land within those ranges.
A smaller, wealthier audience with more advertisers competing for the same impressions — auction density drives CPMs up. The offset is higher transaction values and stronger lead quality: the right comparison is return per customer, not cost per thousand impressions. Campaigns built for SG economics remain strongly profitable; campaigns priced against Malaysian expectations look broken.
We produce it — creative is the primary performance lever at Singapore CPMs, so we treat it as core to the service rather than an add-on. That covers concepts, hooks, static and video formats, and continuous testing. Clients with in-house brand assets or footage can supply them and we build performance creative around them.
Consent wording is built into every lead form with marketing consent captured separately from the enquiry itself, and follow-up sequences are designed around Singapore's DNC rules — because the moment you call or message a Singapore number for marketing, those rules apply.
This is general guidance rather than legal advice, but compliant capture and follow-up are standard in every SG funnel we build.
No — PDPA and DNC apply the same way regardless of which platform captured the lead. We apply one consent-and-follow-up standard across both platforms so compliance doesn't depend on which channel a given enquiry came through.
Typically 4–6 weeks ahead for CNY, 9.9/11.11/12.12 and category-specific peaks — auction costs rise sharply during these windows, so creative, budget pacing and landing pages need to be ready before the surge starts, not scrambled together once CPMs have already climbed.
