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E-commerce marketing illustration with a storefront, product cards and an order chart

E-commerce Marketing in Singapore. For consumer brands selling at scale.

Last updated: October 2026

Quick answer

shakalakaa runs e-commerce marketing for Singapore consumer brands selling at scale: regional consumer brands, F&B brands selling online, and home and lifestyle brands.

We work across marketplaces and TikTok Shop, Shopify builds and conversion work, and paid social and search, measured in revenue and orders. Kim Guan Guan Coffee grew store revenue from SGD 18,500 to SGD 77,700 a month.

What we run

One team for every channel an order comes through.

As an ecommerce agency Singapore brands brief for growth rather than traffic, we run the channels together and report them as one revenue number.

Marketplaces and TikTok Shop

TikTok Shop campaigns with GMV Max and Spark Ads, and marketplace listings and promotions planned around each sale period.

Shopify builds and conversion work

Store architecture, bundles, subscriptions and express checkout, measured in conversion rate. See web design in Singapore.

Paid social and search

Meta Advantage+ Shopping with catalogue retargeting, and search campaigns, judged on blended return on ad spend.

Creators

Creator seeding and paid creator content for product launches. See influencer marketing in Singapore.

How we work

How a growth programme runs.

Measurement

Conversions API, catalogue and store events checked so every channel reports orders the same way.

Store

Fix the store first: search, product pages, bundles and checkout.

Channels

Run TikTok Shop, Meta and search against one revenue target, with weekly creative tests.

Report

One monthly report in revenue, orders and blended return on ad spend.

Compliance

The rules an online store in Singapore sells under.

Fit

Who this page is not for.

Stores that have not launched yet, and sellers looking for a one-off listing service, are outside what we do. We work as a TikTok Shop agency and Shopify build team for brands selling at scale, and every engagement is a custom quote.

FAQ

Frequently Asked Questions.

Which e-commerce brands do you work with in Singapore?

Consumer brands selling at scale: regional consumer brands, F&B brands selling online, and home and lifestyle brands. Our published Singapore cases are a coffee roaster and a bedding brand.

Do you run TikTok Shop and marketplaces?

Yes. We run TikTok Shop campaigns with GMV Max and Spark Ads, plan marketplace promotions around each sale period, and report them with the store in one revenue number.

Do you build Shopify stores?

Yes. We build and improve Shopify stores, including bundles, subscriptions and express checkout, and measure the work in conversion rate.

How do you report results?

In revenue, orders and blended return on ad spend, with the Conversions API and store events set up so every channel counts orders the same way.

What advertising rules apply to online stores in Singapore?

The Consumer Protection (Fair Trading) Act and the CCS price transparency guidelines for how prices are shown, the ASAS Singapore Code of Advertising Practice for claims, and the PDPA and Do Not Call Registry for customer follow-up.

Let's talk

Growing an online brand in Singapore?

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