The client
i.Dental is a Singapore dental group with clinics in Tanjong Pagar, Ubi and Yishun. Invisalign clear aligners are one of its core treatments, and the engagement was set up to grow Invisalign enquiries across the group.
The problem
Unfocused Meta targeting was inflating the cost of each enquiry, stock imagery gave people no sense of the clinics or the dentists, and a slow mobile site lost visitors before they booked.
At the start of the 2024 engagement the group received 42 qualified leads a month at SGD 142 each, 1.2% of website visitors enquired, and 58% of booked consultations were attended.
What we did
- On-site shooting. Quarterly shoots at the Tanjong Pagar clinic, filming the dentists and the clinic itself in place of stock imagery.
- Dentist-led social content. Education on clear aligners, with short-form reels answering common questions about treatment timelines and comfort.
- Meta Ads lead funnels. Campaigns aimed at Singapore adults, built from the clinic footage, with a bank of 120+ modular clips so creative can be tested continuously.
- A faster booking site. Asset compression cut mobile page load from 4.2 to 1.1 seconds, and a two-step appointment form with real-time slot selection replaced the old booking flow.
- Attendance reminders. SMS and email reminders ahead of each consultation.
- Maintenance. A retainer covering tracking fixes, security patching, GA4 attribution hygiene and landing page updates.
More detail on what we did
Advertising for a Singapore dental clinic sits under the Healthcare Services (Advertisement) Regulations and Singapore Dental Council guidance — see the Singapore healthcare advertising rules guide.
What we delivered
on-site shoots a year
Quarterly filming of the dentists and the clinic, for ads and social content.
modular video clips
An evergreen asset bank for continuous Meta creative testing.
step booking form
Appointment requests with real-time slot selection.
maintenance retainer
Tracking fixes, security patching, GA4 attribution hygiene and landing page updates.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
