Performance Marketing for Australian Businesses
One accountable programme across paid search, paid social, landing pages and tracking — budgeted in AUD, reported against cost per lead.
Performance marketing works best as one connected system across Google Ads, Meta Ads, landing pages and tracking — not disconnected specialists each optimising a different metric. Australian benchmarks run Google Search CPC AUD 2–4 cross-industry and Meta CPM AUD 9.63–21.73, with budget moving toward whichever channel produces qualified leads most efficiently.
- Operating from 60 Martin Place, Sydney, with delivery from the Kuala Lumpur headquarters.
- USD 8.1M
- Client media spend managed
- All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
- 2,400+
- Creative assets produced in-house
- All client accounts, 2025
- 70+
- Accounts under management
- As at September 2026
- 5
- Markets served
- Malaysia · Singapore · Hong Kong · Australia · Taiwan
- 4.2×
- Return on ad spend, e-commerce accounts
- E-commerce accounts, Jan–Dec 2025
- -38%
- Cost per qualified lead since onboarding
- Lead-gen accounts, first 90 days vs Dec 2025
- Last updated: July 2026
At a glance
- Pages that match search or social intent specifically, not a generic homepage every campaign points to.
- One source of truth for lead quality across channels, so budget decisions are made on real enquiry data, not platform-reported clicks.
Performance marketing done properly is one system, not three disconnected agencies each optimising for their own channel's vanity metric.
A Google Ads specialist optimising for clicks, a Meta specialist optimising for reach, and a web developer who never sees either campaign's data is how budget gets spent efficiently on paper and inefficiently in reality — no one owns the number that actually matters: cost per qualified lead.
More detail on this section
We run Google Ads, Meta Ads, landing pages and conversion tracking as one connected system for Australian accounts, budgeted natively in AUD against real published Australian benchmarks — Google Search CPC commonly AUD 2–4 cross-industry (higher in contested verticals), Meta CPC around AUD 1.47, Meta CPM in the AUD 9.63–21.73 range depending on vertical and period (source (opens in a new tab), source, verified 2026) — not a converted ringgit figure that misjudges what the Australian market actually costs.
Every claim across every channel — ad copy, landing page copy, offer terms — is reviewed against Australian Consumer Law before launch. Rankings, reach and clicks are worthless if the underlying claim invites an ACCC complaint.
Related coverage: shakalakaa also works with Australian hospitality and F&B venues as a distinct vertical page.
Comparing agencies by name? See our comparison of Australian marketing agencies.
Selling online? See ecommerce marketing in Australia for Shopify and Shopify Plus brands.
Australian platforms and groups we work with
What's included
- Google Ads and Meta Ads under one strategy. Budget allocated by what's actually producing qualified leads at an acceptable cost, reviewed and rebalanced on an ongoing basis — not split evenly by default.
- Landing pages built for the traffic. Pages that match search or social intent specifically, not a generic homepage every campaign points to.
- Unified tracking. One source of truth for lead quality across channels, so budget decisions are made on real enquiry data, not platform-reported clicks.
- ACL-compliant claims across every channel. Pricing, comparisons and testimonials reviewed once, applied consistently everywhere they appear.
- AUD-native reporting. Cost per lead, not impressions or reach, is the number every report leads with.
Key fact
Performance marketing done properly is one system, not three disconnected agencies each optimising for their own channel's vanity metric.
Australia benchmarks (AUD)
Australia benchmarks (AUD)
Curated from published third-party sources (rockingweb.com.au, cross-referenced against wordstream.com), verified 2026-07-27 — not first-party managed-account data like our MY/SG figures.
Source: shakalakaa aggregated from managed accounts.
| Metric | Typical range |
|---|---|
| Google Search CPC (cross-industry) | AUD 2–4 |
| Meta CPC | AUD ~1.47 |
| Meta CPM | AUD 9.63–21.73 |
Curated from published third-party sources (rockingweb.com.au, cross-referenced against wordstream.com), verified 2026-07-27 — not first-party managed-account data like our MY/SG figures. — full data in the AU ad benchmarks.
How we run it
One number that matters
Cost per qualified lead against your own break-even, computed the same way our break-even CPL calculator works — every channel decision is judged against it.
Budget follows performance, not habit
Spend shifts toward whichever channel is producing qualified leads most efficiently this month, not a fixed split decided at kickoff and never revisited.
Landing pages treated as part
A page mismatched to ad intent is a media-buying problem, not just a design one — we build and test pages as part of the same programme, not as a separate workstream.
Compliance reviewed once, applied everywhere
Claims cleared against Australian Consumer Law are consistent across every channel a campaign touches.
Full channel stack, one account
Local SEO, social media marketing and TikTok Ads plug into the same tracking and reporting layer as paid search and Meta — added where they genuinely move the number, not by default.
Sydney-specific programme available
A Martin Place office, district-aware landing pages and AHPRA/TGA-aware clinic compliance — see the Sydney performance marketing page for the city-level detail this national page doesn't go into, and our SEO Sydney programme for the organic-search counterpart.
More detail on How we run it
- One number that matters. Cost per qualified lead against your own break-even, computed the same way our break-even CPL calculator works — every channel decision is judged against it.
- Budget follows performance, not habit. Spend shifts toward whichever channel is producing qualified leads most efficiently this month, not a fixed split decided at kickoff and never revisited.
- Landing pages treated as part of the media plan. A page mismatched to ad intent is a media-buying problem, not just a design one — we build and test pages as part of the same programme, not as a separate workstream.
- Compliance reviewed once, applied everywhere. Claims cleared against Australian Consumer Law are consistent across every channel a campaign touches.
- Full channel stack, one account. Local SEO, social media marketing and TikTok Ads plug into the same tracking and reporting layer as paid search and Meta — added where they genuinely move the number, not by default.
- Sydney-specific programme available. A Martin Place office, district-aware landing pages and AHPRA/TGA-aware clinic compliance — see the Sydney performance marketing page for the city-level detail this national page doesn't go into, and our SEO Sydney programme for the organic-search counterpart.
- Set up as a B2B marketing agency, not a consumer performance shop. Longer consideration cycles, multi-touch funnels and lead-quality accountability all the way to CRM are how a B2B pipeline is actually measured — we run the same instrumentation on B2B accounts as we do on our owner-side loan and property programmes, where the buyer is a broker or a principal rather than a consumer. If your Australian pipeline is B2B rather than direct-to-consumer, the reporting has to lead with qualified-lead cost against sales-cycle stage, not raw clicks; that is the standard we build against.
B2B companies
For B2B platforms, SaaS and financial-services companies with a sales team to feed, see B2B & SaaS digital marketing — lead generation, SaaS SEO and app marketing measured in qualified pipeline, built on our work for a wealth platform and a freight platform.
One Compliance Standard, Every Channel
One Compliance Standard, Every Channel
The single most common way ACL compliance breaks down in a multi-channel programme isn't a deliberately misleading claim — it's inconsistency. A pricing claim gets corrected on the Google Ads landing page after a review, but the same outdated claim is still live in a Meta carousel that was built separately and never revisited.
Under ACL Section 18, each individual instance of a misleading claim is its own exposure, regardless of whether the other channel got it right.
One claims register per account
We run one claims register per account — pricing, comparisons, testimonials, offer terms — reviewed centrally and applied to every channel that uses them, so a correction made on one channel propagates everywhere the same claim appears, rather than requiring someone to remember to update it in three other places.
Comparing quotes from multiple agencies? See the guide to choosing an Australian marketing agency and our honest breakdown of what digital marketing costs in Australia.
Regulated verticals
For regulated verticals the AHPRA/TGA surface applies at the campaign level: our Australia aesthetic clinic marketing and Australia dental clinic marketing programmes build against the AHPRA advertising guidelines and TGA therapeutic-goods restrictions from the outset, not as a compliance retrofit after a complaint.
More detail on One Compliance Standard, Every Channel
Related: the Australia practice overview, the Malaysia Performance Marketing service, the AU benchmarks.
Other Australia programmes: SEO for Australia and Google Ads for Australia and Meta Ads for Australia and GEO / AI Search for Australia and Local SEO for Australia and Social Media Marketing for Australia and TikTok Ads for Australia and SEO — Sydney for Australia and Video Production for Australia — plus all the Australia guides.
Need Performance Marketing that performs in Australia?
Work we can show
North (AMP)
Wealth platform · Australia · SEO, App store optimisation4.0× qualified adviser leads · Jan–Dec 2025
Adviser search architecture, faster pages, app store optimisation for the investor apps and qualification built into the CRM.
Ofload
Freight platform · Australia · SEO, App development4.4× enterprise shipper leads · Jan–Dec 2025
240+ freight-corridor pages, technical SEO, native Swift and Kotlin carrier apps and store optimisation.Frequently Asked Questions
Do you handle conversion rate optimisation and email as well as ads?
Yes. We work as a conversion rate optimisation agency on the landing pages our ads send traffic to — testing, speed and form fixes — and as the email marketing agency Australia businesses use for lead nurture and repeat purchase, so one advertising agency Australia teams can hold to one set of numbers runs the whole funnel.
What's the difference between performance marketing and just running ads?
Performance marketing treats every channel — paid search, paid social, landing pages, tracking — as one connected system accountable to a single number: cost per qualified lead. Running ads without that connection means each channel optimises for its own metric (clicks, reach) with no one responsible for whether the budget actually produces revenue.
How is budget split between Google Ads and Meta Ads?
Not by a fixed default split — budget moves toward whichever channel is producing qualified leads most efficiently, reviewed on an ongoing basis against your real cost-per-lead ceiling. Early in a programme both channels typically get meaningful testing budget before spend concentrates on the stronger performer.
Do you build the landing pages too, or just run the ads?
Both, as part of one programme — a landing page mismatched to the ad that sent the click is a media-buying problem as much as a design one, and treating them separately is a common reason performance marketing underperforms even with well-run ad accounts.
How do you handle Australian Consumer Law compliance across multiple channels?
Claims are reviewed once against the ACL Section 18 misleading-or-deceptive-conduct standard and applied consistently across every channel a campaign touches — ad copy, landing pages and offer terms — rather than reviewed separately (and inconsistently) per channel.
What happens if a claim is corrected on one channel but not another?
That inconsistency is itself the risk — under ACL Section 18, each channel carrying the outdated or unsubstantiated claim is its own exposure, regardless of whether a different channel already fixed it. We maintain one claims register per account so a correction applies everywhere the claim appears, not just where it was first flagged.
More questions (7)
Do you report Malaysia and Australia performance together or separately?
Separately by default — different currencies, benchmarks and buyer behaviour mean a blended report obscures which market is actually performing. A combined view is available on request but never replaces the per-market numbers.
What does marketing automation australia cover in this programme?
Marketing automation australia in this programme sells the workflow that connects paid media, WhatsApp Business API messaging, and CRM triggers into one nurture pipeline — not a reporting product. Dashboards and BI sold as a standalone service line are outside our scope (a permanent capability closure). Inside scope: lifecycle sequences, lead-scoring rules, appointment reminders, and the compliance handling around them.
Are you a lead generation agency australia, or full-service?
We take on lead generation agency australia briefs where the outcome is booked, attended consultations rather than form-fills — a distinction that matters because lead volume without qualification wastes both media budget and internal sales capacity. Full-service is available where the retainer also covers SEO, CRM and creative production.
Are you a media buying agency australia?
Media buying is one workstream inside our AU performance retainer — we operate as a media buying agency australia where the client wants specialist buying and existing creative or strategy work. In-account transparency stands regardless: our fee, platform fees and media spend are always reported as three separate lines, never bundled.
Are you a b2b marketing agency Sydney firms can hire?
Yes — as a b2b marketing agency Sydney engagements typically pair long-decision-cycle demand generation (LinkedIn organic, EDM sequences, SEO/GEO content assets, CRM scoring) with short-cycle performance media on Google and Meta. We do not offer LinkedIn advertising as a paid service (permanent capability closure per S 2026-09-12) — LinkedIn organic and content are in scope; LinkedIn Ads are not.
Delivered from our Martin Place office in AEST.
Do you run content marketing agency Melbourne accounts?
Content marketing agency Melbourne engagements typically span the same content-engine work we run for Sydney and Brisbane accounts — blog and video series, SEO/GEO assets, podcast, LinkedIn thought leadership — with the AHPRA/ACL/TGA compliance layer applied inline for regulated verticals.
Delivered from our Martin Place office; on-ground Melbourne shoots handled as project days with local crew where the brief calls for it.
Do you offer lead generation services?
Yes — for businesses that sell on enquiries, we build the whole path: paid search and social campaigns, a landing page with a qualifying form, CRM or WhatsApp hand-off, and conversion tracking so the platforms optimise toward qualified leads rather than form fills.
We report cost per qualified lead. For a wealth platform we run adviser lead generation alongside SEO; that case is in the work shown on this page.