Marketing for large brands in Australia.
Outsourced marketing for wealth platforms, freight platforms and multi-brand consumer groups in Australia: SEO, app store optimisation, Shopify Plus and paid media, run by one in-house team from 60 Martin Place, Sydney.
shakalakaa works with North, AMP's wealth platform, on SEO and app store optimisation for financial advisers; with Ofload on freight SEO and native carrier apps; and with Nomad Coffee Group on Shopify Plus, B2B wholesale and SEO.
Which agencies work with Australian platform and multi-brand companies?
- USD 8.1M
- Client media spend managed
- All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
- 2,400+
- Creative assets produced in-house
- All client accounts, 2025
- 70+
- Accounts under management
- As at September 2026
- 5
- Markets served
- Malaysia · Singapore · Hong Kong · Australia · Taiwan
- 4.2×
- Return on ad spend, e-commerce accounts
- E-commerce accounts, Jan–Dec 2025
- -38%
- Cost per qualified lead since onboarding
- Lead-gen accounts, first 90 days vs Dec 2025
Australian platforms and groups we work with
Who we work with
Wealth platforms, freight platforms and multi-brand consumer groups in Australia. Where a client has agreed to be named, we name them and publish the results.
Among them: SEO and app store optimisation for North, AMP's wealth platform, aimed at financial advisers; technical SEO and native iOS and Android carrier apps for Ofload, a digital road freight platform; and Shopify Plus, a B2B wholesale portal and SEO for Nomad Coffee Group. Each case study sets out what was delivered and what changed.
Sectors we have delivered for in Australia
These are the Australian sectors where our work is published.
Wealth and financial-services platforms
For North (AMP), SEO and app store optimisation feeding qualified adviser leads. North (AMP) case study · B2B & SaaS marketing
Freight and logistics platforms
For Ofload, SEO feeding enterprise shipper leads, and the native iOS and Android carrier apps. Ofload case study · Custom software and apps
Specialty food, hospitality supply and B2B e-commerce
For Nomad Coffee Group, a Shopify Plus store, a B2B wholesale portal and SEO. Nomad Coffee Group case study · SEO
For multi-SKU brands on Shopify Plus, see ecommerce marketing in Australia.
Two kinds of large client
Platforms selling to professionals
Wealth and freight platforms whose buyers are financial advisers, licensees and enterprise shippers: small, well-informed audiences that compare several providers before they commit. The work is search, app store optimisation and native apps, judged on qualified leads and installs, with content reviewed against Australian Consumer Law before it runs. See the North (AMP) and Ofload case studies.
Multi-brand consumer groups
Groups selling wholesale, retail and subscriptions across several brands at once: one Shopify Plus architecture, self-serve B2B portals, subscription tooling and national SEO, measured in orders and subscribers. See Nomad Coffee Group, and our Australian SEO and performance marketing pages.
Why large brands work with us
One accountable team
Strategy, media buying, content, video and reporting sit with the same people, so a change in the plan reaches the ads, the creative and the landing pages in the same week.
We build as well as market
Native iOS and Android apps, Shopify Plus builds and custom software sit with the same team that runs search and ads, so a store or app change and the campaign behind it ship together.
Production in-house
Video, photography, content, AI generative video and AI creative are made by our own team: 2,400+ assets across our client accounts in 2025, reviewed with the people who made them.
Australia, reported on its own
Australian work is planned in AUD and reported against Australian baselines, on its own. Our Sydney office is at 60 Martin Place, with delivery from the Kuala Lumpur headquarters, and contracts are with Plixitt Solutions.
How an engagement runs
Scoping
We start from the business's targets, its brands or sites and the numbers it already tracks, then scope the services against them. There is no fixed package.
Measurement first
Tracking is set up before spend scales: server-side conversion events, qualifying lead forms, and hand-offs into the client's CRM or sales team, and app store and in-app events for app work.
Reporting
Australia is reported in AUD against the outcomes agreed at scoping: qualified leads, app installs, orders or return on ad spend.
How procurement works with us (Australia)
Procurement and legal teams usually ask for the same facts first, so here they are. Contracts are with Plixitt Solutions, which trades as shakalakaa.
Our Sydney office is at Levels 1, 2 & 3, 60 Martin Place, Sydney NSW 2000, and the Kuala Lumpur headquarters delivers alongside it. We serve Malaysia, Singapore, Australia, Hong Kong and Taiwan, and Australian work is planned in AUD and reported on its own.
More detail on How procurement works with us (Australia)
The scope of work, deliverables and reporting are set out in writing before work starts, and the ad accounts, analytics properties, app store listings and data stay in your company’s name.
Comparing us with other agencies? Our comparison of Australian marketing agencies lists six, each from its own site.
For platforms in regulated categories such as financial advice, the approval path (who on your side signs off ads, landing pages and app store copy) is agreed at scoping. Teams that also need paid acquisition in Sydney can see our performance marketing agency in Sydney.
Work we can show
North (AMP)
Wealth platform · Australia · SEO, App store optimisation4.0× qualified adviser leads · Jan–Dec 2025
Adviser search architecture, faster pages, app store optimisation for the investor apps and qualification built into the CRM.
Ofload
Freight platform · Australia · SEO, App development4.4× enterprise shipper leads · Jan–Dec 2025
240+ freight-corridor pages, technical SEO, native Swift and Kotlin carrier apps and store optimisation.
Nomad Coffee Group
Specialty coffee · Australia · Shopify Plus, B2B portal, SEO3.4× wholesale portal orders · Jan–Aug 2026
One Shopify Plus architecture, a self-serve wholesale portal for 700+ cafés, NetSuite middleware and national SEO.Questions large clients ask
Do you work with platform companies and large groups in Australia?
Yes. We work with North, AMP's wealth platform, on SEO and app store optimisation for financial advisers; with Ofload on freight SEO and its native iOS and Android carrier apps; and with Nomad Coffee Group on Shopify Plus, B2B wholesale and SEO.
Can you work through our procurement process?
Yes. Vendor registration, contracting and scoping against agreed targets are routine for our large accounts. Tell us what your procurement team needs and we will prepare it.
How should we evaluate an agency before a pitch?
Start with the checklist in our guide to choosing a marketing agency in Australia. It is useful whether or not you shortlist us.
Is production done in-house?
Yes. Video production, photography, content creation, AI generative video and AI creative are made by our own team. We produced more than 2,400 creative assets in-house across our client accounts in 2025.
Is Australia reported separately?
Yes. Australian work is planned in AUD and reported against Australian baselines, on its own. This page covers marketing for large brands in Australia; for our Australian services in general, see our Australia page.