SEO and Marketing for Law Firms and Accounting Practices.
For managing partners and marketing leads at multi-partner, multi-office law firms and accounting practices in Australia: law firm and accounting firm marketing, written to the conduct rules.
Law firm SEO in Australia works at practice-area and office level: one page per practice area and location, a Google Business Profile for each office, and content that answers clients’ questions without giving advice. Law firm marketing adds high-intent Google Ads tracked to consultations. Everything is written to rule 36 of the Australian Solicitors’ Conduct Rules.
- Operating from 60 Martin Place, Sydney, with delivery from the Kuala Lumpur headquarters.
- USD 8.1M
- Client media spend managed
- All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
- 2,400+
- Creative assets produced in-house
- All client accounts, 2025
- 70+
- Accounts under management
- As at September 2026
- 5
- Markets served
- Malaysia · Singapore · Hong Kong · Australia · Taiwan
- 4.2×
- Return on ad spend, e-commerce accounts
- E-commerce accounts, Jan–Dec 2025
- -38%
- Cost per qualified lead since onboarding
- Lead-gen accounts, first 90 days vs Dec 2025
- Last updated: September 2026
This page is for managing partners and marketing leads at multi-partner, multi-office law firms and accounting practices in Australia. Our fit is firms with several practice areas or offices and someone accountable for new matters or engagements — not sole practitioners.
Clients choose a firm in stages: they search the problem, then the practice area and location, then compare two or three firms. Law firm SEO and law firm marketing have to be present at each stage, and the page that wins is usually the most specific and useful one, not the biggest brand.
More detail on this section
If you are choosing a law firm marketing agency or a law firm SEO agency, ask how it handles conduct-rule sign-off, multi-office local search and intake tracking — the three places legal campaigns most often go wrong.
We have not yet published an Australian legal or accounting case study. What we have published in Australia is search work for a wealth platform and a freight platform — the same SEO discipline, in other sectors.
Australian platforms and groups we work with
Advertising rules for law firms and accountants in Australia
Advertising rules for law firms and accountants in Australia
- Solicitors’ advertising must not be false, misleading, deceptive or offensive (Australian Solicitors’ Conduct Rules, rule 36). New South Wales and Queensland also restrict advertising of personal injury legal services, so campaigns in that area are built to the state rules and checked with the firm before they run.
- Registered tax agents are bound by the Tax Practitioners Board’s Code of Professional Conduct. Section 18 of the Australian Consumer Law applies to every claim on top of these.
In practice that means no outcome promises, careful handling of past results and testimonials, and every page and ad signed off by the firm. We draft for that sign-off; we do not give legal advice on what your firm may say.
Why there's no Australia benchmark table here
We don't run enough managed law firm or accounting practice accounts in Australia yet to publish a cost band we'd stand behind. Rather than borrow numbers from a different market and relabel the currency, we've left this out until the sample is real. The AU ad benchmarks covers the markets where we do have the data.
How we run it
Law firm SEO
Practice-area and location pages, a Google Business Profile and reviews for each office, and content that answers the questions clients ask before they call — structured so search engines and AI assistants can cite it.
Law firm marketing that reaches
Google Ads on high-intent practice-area searches, landing pages with enquiry forms that avoid collecting conflicted detail up front, and call and form tracking through to consultations booked.
Reporting partners read
Consultations, new matters or engagements, and cost per consultation by practice area and office — not traffic.
- Law firm SEO. Practice-area and location pages, a Google Business Profile and reviews for each office, and content that answers the questions clients ask before they call — structured so search engines and AI assistants can cite it. See SEO and local SEO.
- Law firm marketing that reaches intake. Google Ads on high-intent practice-area searches, landing pages with enquiry forms that avoid collecting conflicted detail up front, and call and form tracking through to consultations booked.
- Accounting SEO. Service and industry-niche pages for accounting practices, seasonal demand planned around tax time, and lead tracking through to engagements.
- Reporting partners read. Consultations, new matters or engagements, and cost per consultation by practice area and office — not traffic.
More detail on How we run it
Related: the Australia practice overview, the case studies we have published, the AU benchmarks — plus all the Australia market guides.
Marketing a law firm or accounting practice in Australia?
Frequently Asked Questions
Do you work with sole practitioners?
Our fit is multi-partner and multi-office law firms and accounting practices with several practice areas or locations and someone accountable for new work.
Can a law firm’s ads mention past results or fees?
Solicitors’ advertising must not be false, misleading, deceptive or offensive, and some states restrict personal injury advertising, so past results and fee claims need care. We draft for your firm’s sign-off and do not advise on what your firm may say.
How does law firm SEO work across several offices?
Each office gets its own location page, Google Business Profile and reviews, and each practice area gets a page that links to the offices that offer it, so a search for a practice area near an office finds the right page.
How do you report law firm and accounting SEO results?
In consultations booked, new matters or engagements, and cost per consultation, by practice area and office where your intake system records them.