Healthcare SEO and NDIS marketing for Australian healthcare groups.
Medical marketing, allied health marketing and healthcare SEO for multi-site clinic groups, allied health and specialist practices, day hospitals and registered NDIS providers that need patients or participants to find them, and need every claim to survive regulator review.
shakalakaa is a healthcare digital marketing agency for Australian multi-site medical, allied health and NDIS provider groups. We build healthcare SEO, medical SEO and paid search to AHPRA's advertising rules under section 133 of the National Law, which bans testimonials and misleading claims, and report enquiries by service line and site. No Australian healthcare case is published yet.
- Operating from 60 Martin Place, Sydney, with delivery from the Kuala Lumpur headquarters.
- USD 8.1M
- Client media spend managed
- All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
- 2,400+
- Creative assets produced in-house
- All client accounts, 2025
- 70+
- Accounts under management
- As at September 2026
- 5
- Markets served
- Malaysia · Singapore · Hong Kong · Australia · Taiwan
- 4.2×
- Return on ad spend, e-commerce accounts
- E-commerce accounts, Jan–Dec 2025
- -38%
- Cost per qualified lead since onboarding
- Lead-gen accounts, first 90 days vs Dec 2025
- Last updated: September 2026
This page is for owners, practice managers and marketing leads at multi-site medical and specialist groups, allied health practices with several clinics, day hospitals and registered NDIS providers in Australia. You run more than one location or service line, and you need enquiries by service and by site, not a single contact form.
We work as a healthcare SEO and medical SEO team first: service pages written for how people search for a condition, a procedure or a support type, location pages for each clinic, and the technical work that lets a large site be crawled properly. Paid search and paid social sit alongside it for the services with capacity to fill.
More detail on this section
For NDIS providers the job is different. Participants, plan managers and support coordinators search by support category and region, and they decide on trust. NDIS marketing for a provider means pages that explain each support clearly, referral routes for coordinators, and follow-up that respects consent. That is how an NDIS marketing agency should be judged: referrals and intake enquiries you can act on.
Allied health groups get the same structure. Physio marketing across several clinics works on location and condition pages plus Google Business Profile for each site, and medical practice marketing for GP and specialist groups follows the same rule: one page per service line people actually search for.
Our Sydney office is at Martin Place, and the Australian team runs campaigns in AEST. We do not publish an Australian healthcare case on this page yet; ask us for the work we can show you in a call.
Australian platforms and groups we work with
What applies to healthcare marketing in Australia
What applies to healthcare marketing in Australia
Advertising a regulated health service is governed by section 133 of the Health Practitioner Regulation National Law and AHPRA's advertising guidelines. Testimonials are not allowed, claims must not be false, misleading or deceptive, and offers must not encourage unnecessary use of a service. Our AHPRA ad checker reviews copy against those rules before it runs.
Registered NDIS providers are bound by the NDIS Code of Conduct, which requires them to act with integrity, honesty and transparency, and that covers how supports are described in ads and on the website. Every claim is also covered by section 18 of the Australian Consumer Law, and health information collected on forms is covered by the Privacy Act.
Why there's no Australia benchmark table here
We don't run enough managed healthcare group or NDIS provider accounts in Australia yet to publish a cost band we'd stand behind. Rather than borrow numbers from a different market and relabel the currency, we've left this out until the sample is real. The AU ad benchmarks covers the markets where we do have the data.
How we run it
NDIS provider marketing
Support-category pages, coordinator and plan-manager referral pages, Google Ads on support and region searches, and intake forms that capture consent.
Allied health and medical practice
Physio, allied health and GP or specialist groups: one page per service line, Google Business Profile for every site, and paid search where a clinic has capacity.
Paid search and paid social
Campaigns by service line and location, written to AHPRA rules, tracked to booked appointments or intake calls.
Content and video
Practitioner profiles, service explainers and clinic video produced by our own team, with every script checked against the advertising rules before it is filmed.
More detail on How we run it
- Healthcare SEO. Service, condition and location pages for each clinic, technical SEO for large multi-location sites, and schema for practitioners and locations — medical SEO built so a group ranks by service and by suburb. See SEO.
- NDIS provider marketing. Support-category pages, coordinator and plan-manager referral pages, Google Ads on support and region searches, and intake forms that capture consent. NDIS marketing measured in referrals and intake enquiries.
- Allied health and medical practice marketing. Physio, allied health and GP or specialist groups: one page per service line, Google Business Profile for every site, and paid search where a clinic has capacity. See local SEO.
- Paid search and paid social. Campaigns by service line and location, written to AHPRA rules, tracked to booked appointments or intake calls. See Google Ads and Meta Ads.
- Content and video. Practitioner profiles, service explainers and clinic video produced by our own team, with every script checked against the advertising rules before it is filmed. See video production.
Marketing for healthcare groups under AHPRA rules
A healthcare group carries one advertising risk across every site. Practice groups, day-hospital operators and allied-health networks get one approval path for all clinics:
- each ad, landing page and practitioner profile is checked against the AHPRA advertising guidelines and the practitioner’s registration before it runs, and
- the same claims are used on every site so a change made once reaches all of them.
Reporting splits enquiries and bookings by site and by service line. Check a draft ad yourself with the free AHPRA ad checker.
We have not yet published an Australian healthcare case study, so this page shows no Australian healthcare result.
Aged care marketing for provider groups
This is for residential aged care and home care providers running several homes or service regions. Families and referrers do the searching; the provider group is who we work for.
- A page for each home and service region, written for how families and referrers search.
- Enquiries and tour bookings tracked by home, so budget goes where there are vacancies.
- Every claim checked against section 18 of the Australian Consumer Law, and enquiry forms built for the Privacy Act.
We have not published an Australian aged care case study.
Related: the Australia practice overview, the case studies we have published, the AU benchmarks — plus all the Australia market guides.
Marketing a healthcare group or NDIS provider in Australia?
Frequently Asked Questions
Which healthcare businesses do you work with in Australia?
Multi-site medical and specialist groups, allied health practices with several clinics, day hospitals and registered NDIS providers. We work with the business, never with patients or participants directly.
How is healthcare SEO different from ordinary SEO?
The content has to rank and stay compliant at the same time. AHPRA rules rule out testimonials and outcome promises, so healthcare SEO leans on clear service, condition and location pages, practitioner credentials and structured data rather than persuasion copy.
Do you work as an NDIS marketing agency?
Yes, for registered providers. We build support-category and region pages, referral routes for support coordinators and plan managers, and Google Ads on support searches, and we write every claim to the NDIS Code of Conduct.
Can you check our existing ads against AHPRA rules?
Yes. We review current ads, landing pages and practitioner profiles against section 133 and AHPRA guidance before changing anything, and we use the same checks on every new ad.