Conversion Rate Optimisation in Australia. More revenue from traffic you already buy.
Last updated: October 2026
shakalakaa runs conversion rate optimisation for Australian e-commerce brands, B2B and platform companies with real traffic: an analytics audit, then landing pages, checkout and lead forms rebuilt and tested.
Results are measured in revenue per visitor and qualified-lead rate, not clicks. The work is run from our Martin Place office in Sydney, with delivery from Kuala Lumpur.
Australian platforms and groups we work with
How we run CRO.
As a conversion rate optimisation agency, we start with what the data says before anyone redesigns a page.
Measurement audit
Check that GA4, tag management and the conversion events are recording what actually happens, before any test runs.
Hypothesis backlog
List where visitors drop out and why, and rank each fix by expected impact and effort.
Test design
Set the metric, the audience and the sample a test needs before it starts.
Build
Design and build the variants on your site, store or app.
Read and roll out
Read the result against the metric we set, roll out the winner and move to the next item.
Where CRO pays.
E-commerce checkout and product pages
Product pages, cart and checkout, judged on revenue per visitor.
B2B lead forms and demo funnels
Forms and demo requests, judged on qualified leads rather than raw submissions.
App and portal onboarding
Sign-up and first-use steps in apps and customer portals.
Paid-traffic landing pages
Landing pages for Google and Meta campaigns. See performance marketing in Sydney.
Work we can show.
These are build and acquisition cases from Australia. We do not publish a standalone Australian CRO uplift figure.
Nomad Coffee Group
Specialty coffee · Shopify Plus, B2B portalNomad Coffee Group: Shopify Plus and B2B Wholesale in Australia, from AUD 145,000 to AUD 495,000 a Month
A Shopify Plus store and a self-serve B2B wholesale portal with a one-tap re-order list for cafés.North (AMP)
Wealth platform · SEO, adviser lead generationNorth (AMP): Wealth Platform SEO and Adviser Growth in Australia, from 95 to 380 Adviser Leads a Month
Qualification built into landing pages and the CRM, so only licensed adviser enquiries reached sales.When testing is not the answer.
CRO needs traffic to test against. A site without enough visitors for a test to reach a result gets a measurement and UX audit instead of A/B tests, and every engagement is a custom quote.
Explore Related Services.
Frequently Asked Questions.
What does a conversion rate optimisation agency do?
It finds where visitors drop out of your site, store or app, works out why, and tests changes that fix it. The work covers measurement, page and form changes, and controlled tests, judged on revenue or qualified leads.
How much traffic does testing need?
Enough for a test to reach a result in a few weeks, which depends on your conversion rate and the size of the change. We work that out in the audit. If traffic is too low, we recommend a measurement and UX audit instead of A/B tests.
Which tools do you use?
GA4 and a tag manager for measurement, session recordings and heatmaps for diagnosis, and a testing platform for experiments. We use the tools you already have where they do the job.
How does CRO work with paid media and SEO?
Paid media and SEO bring the visitors; CRO raises how many of them buy or enquire. A better landing page lowers the cost of every paid lead, and the same test results inform the pages SEO brings traffic to.