B2B Digital Marketing Agency for Australian platforms.
For B2B platforms, SaaS companies, wealth and financial-services platforms and logistics businesses with a sales team to feed and a long buying cycle.
shakalakaa is a B2B digital marketing agency in Australia for wealth platforms, financial-adviser networks, SaaS and logistics companies: B2B lead generation, B2B SEO and app store optimisation, measured in qualified pipeline. Financial promotion is written to ASIC's RG 234. Proof: North (AMP), adviser leads 95 to 380 a month, and Ofload.
- Operating from 60 Martin Place, Sydney, with delivery from the Kuala Lumpur headquarters.
- USD 8.1M
- Client media spend managed
- All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
- 2,400+
- Creative assets produced in-house
- All client accounts, 2025
- 70+
- Accounts under management
- As at September 2026
- 5
- Markets served
- Malaysia · Singapore · Hong Kong · Australia · Taiwan
- 4.2×
- Return on ad spend, e-commerce accounts
- E-commerce accounts, Jan–Dec 2025
- -38%
- Cost per qualified lead since onboarding
- Lead-gen accounts, first 90 days vs Dec 2025
- Last updated: September 2026
This page is for marketing and growth leads at B2B platforms, SaaS companies, wealth and financial-services platforms and logistics businesses in Australia — companies that sell to other businesses or to professionals, with a sales or partnerships team waiting on qualified conversations.
B2B buying is slow and shared. Several people research before anyone fills in a form, and most of the value sits months after the first click. So we plan the work as a B2B digital marketing agency around the buying stages rather than a single conversion, and we report in the numbers your sales team uses.
More detail on this section
Companies comparing a B2B marketing agency Australia-wide usually want one team for search, paid media and the pages in between. Whether you are shortlisting a B2B marketing agency Sydney-based or a B2B marketing agency Melbourne teams already use, ask to see B2B pipeline reported, not clicks. We work as a SaaS marketing agency and technology marketing agency for product-led and sales-led companies alike — a B2B marketing agency judged on qualified conversations.
Our Australian work in this area is for North (AMP), a wealth platform, where SEO and app store optimisation feed qualified adviser leads, and Ofload, a freight platform, where SEO feeds enterprise shipper leads and we built the native carrier apps. Both case studies are linked below.
Australian platforms and groups we work with
What applies to B2B marketing in Australia
What applies to B2B marketing in Australia
Every claim in an ad or on a page is covered by section 18 of the Australian Consumer Law, which prohibits misleading or deceptive conduct whether or not the business meant to mislead. Comparative and performance claims need to be substantiated before they run.
B2B follow-up is regulated too. Commercial emails and SMS are covered by the Spam Act 2003 — consent, sender identification and a working unsubscribe — and personal information collected on forms is covered by the Privacy Act. Our Australian privacy and spam checker reviews a form and follow-up sequence against both.
Why there's no Australia benchmark table here
We don't run enough managed B2B, SaaS or platform company accounts in Australia yet to publish a cost band we'd stand behind. Rather than borrow numbers from a different market and relabel the currency, we've left this out until the sample is real. The AU ad benchmarks covers the markets where we do have the data.
How we run it
SaaS and B2B SEO
Use-case, integration and comparison-intent pages, technical SEO for product sites, and content for each buying stage — what a SaaS SEO agency should deliver, measured in trials, demos or qualified enquiries.
Apps and platforms
App store optimisation where the product lives in an app, and native iOS and Android builds when the app is the product.
Financial services digital marketing
As a financial services digital marketing agency for wealth and financial-services platforms, we run adviser and professional acquisition with claims written for review before they run.
Measurement sales trusts
Offline conversions from the CRM back into the ad platforms, and reporting in qualified leads, pipeline and cost per qualified lead.
More detail on How we run it
- B2B lead generation for long sales cycles. Google search on the problems your buyers search, paid social to reach the people who influence the decision, landing pages with qualifying questions, and CRM hand-off so sales sees context — the work a B2B lead generation agency is hired for, measured as qualified pipeline. Our B2B lead generation services run end to end. See performance marketing.
- SaaS and B2B SEO. Use-case, integration and comparison-intent pages, technical SEO for product sites, and content for each buying stage — what a SaaS SEO agency should deliver, measured in trials, demos or qualified enquiries. See SEO.
- Apps and platforms. App store optimisation where the product lives in an app, and native iOS and Android builds when the app is the product. See custom software and apps.
- Financial services digital marketing. As a financial services digital marketing agency for wealth and financial-services platforms, we run adviser and professional acquisition with claims written for review before they run.
- Measurement sales trusts. Offline conversions from the CRM back into the ad platforms, and reporting in qualified leads, pipeline and cost per qualified lead.
Related: the Australia practice overview, the case studies we have published, the AU benchmarks — plus all the Australia market guides.
Marketing a B2B, SaaS or platform company in Australia?
Work we can show
North (AMP)
Wealth platform · Australia · SEO, App store optimisation4.0× qualified adviser leads · Jan–Dec 2025
Adviser search architecture, faster pages, app store optimisation for the investor apps and qualification built into the CRM.
Ofload
Freight platform · Australia · SEO, App development4.4× enterprise shipper leads · Jan–Dec 2025
240+ freight-corridor pages, technical SEO, native Swift and Kotlin carrier apps and store optimisation.Frequently Asked Questions
Which B2B companies do you work with in Australia?
B2B platforms, SaaS companies, wealth and financial-services platforms and logistics businesses with a sales or partnerships team. Our published Australian work is for North (AMP), a wealth platform, and Ofload, a freight platform.
How do you qualify B2B leads?
Landing pages ask the questions sales needs before a call, the CRM records what happened next, and those outcomes are sent back to the ad platforms so bidding optimises toward qualified pipeline rather than form fills.
Should a SaaS company invest in SEO or paid search first?
Usually both, with different jobs. Paid search captures demand that already exists while SEO compounds — use-case, integration and problem pages that keep producing qualified visits. We set the split from your sales cycle and current search visibility.
How long before B2B marketing shows up in pipeline?
We report leading measures — qualified leads and meetings booked — from the first month, and pipeline and revenue as your sales cycle allows. We do not promise a timeframe your sales cycle cannot support.