Ecommerce marketing agency for Australian brands.
For multi-SKU brands on Shopify, Google Shopping and marketplaces: an ecommerce marketing agency Sydney teams can meet in person.
shakalakaa is an ecommerce marketing agency for Australian brands with large catalogues: Google Shopping, paid social, SEO and Shopify Plus builds, measured in orders and margin. Proof: Nomad Coffee Group, wholesale orders from AUD 145,000 to AUD 495,000 a month.
- Operating from 60 Martin Place, Sydney, with delivery from the Kuala Lumpur headquarters.
- USD 8.1M
- Client media spend managed
- All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
- 2,400+
- Creative assets produced in-house
- All client accounts, 2025
- 70+
- Accounts under management
- As at September 2026
- 5
- Markets served
- Malaysia · Singapore · Hong Kong · Australia · Taiwan
- 4.2×
- Return on ad spend, e-commerce accounts
- E-commerce accounts, Jan–Dec 2025
- -38%
- Cost per qualified lead since onboarding
- Lead-gen accounts, first 90 days vs Dec 2025
- Last updated: October 2026
This page is for ecommerce and growth leads at Australian brands with hundreds or thousands of SKUs, selling from their own store and often through marketplaces as well.
Our Australian office is at 60 Martin Place, Sydney. We report in orders and margin, not clicks.
What's different about advertising this in Australia
- Price, discount and product claims in ads and on product pages fall under the Australian Consumer Law. We draft them for your sign-off.
- Email and SMS flows (abandoned cart, win-back, launches) fall under the Spam Act 2003, and customer data under the Privacy Act. Our Australian privacy and spam checker reviews a flow before it goes out.
Why there's no Australia benchmark table here
We don't run enough managed ecommerce brand accounts in Australia yet to publish a cost band we'd stand behind. Rather than borrow numbers from a different market and relabel the currency, we've left this out until the sample is real. The AU ad benchmarks covers the markets where we do have the data.
How we run it
Google Shopping
Merchant Center feed clean-up, Shopping and Performance Max split by margin band, and brand search kept separate. See Google Ads in Australia.
Paid social
Catalogue ads and creative testing on Meta and TikTok, judged on new-customer orders. See Meta ads in Australia.
Ecommerce SEO
Collection and product pages, faceted navigation and structured data for large catalogues. See SEO in Australia.
Store builds
Shopify and Shopify Plus builds, speed work and B2B portals. See web design and development in Sydney.
Ecommerce marketing agency Melbourne brands can use
We have no Melbourne office. Victorian brands are served from our Sydney office at 60 Martin Place and from Kuala Lumpur.
Nomad Coffee Group, which roasts in Truganina, Victoria, is our published example.
Brands we fit
- Multi-brand groups. Several storefronts on one Shopify Plus set-up, with shared stock and pricing.
- Brands selling retail and wholesale. Consumer store plus a B2B portal for trade buyers.
- Large catalogues. Where feed quality and collection pages decide what Google shows.
- Store plus marketplaces. We plan product data and budgets across your store and marketplace listings. We have not yet published an Australian marketplace case.
Ecommerce work we can show in Australia
Nomad Coffee Group runs several roaster brands from a roastery in Truganina, Victoria. We rebuilt the stores on one Shopify Plus architecture, built a wholesale portal for partner cafés and ran national technical SEO.
- Wholesale portal orders: AUD 145,000 to AUD 495,000 a month.
- Organic visits: up 285%.
- Mobile storefront conversion: 1.6% to 4.24%.
Read the Nomad Coffee Group Shopify Plus case study. Comparing build partners? See our comparison of Shopify Plus agencies in Australia.
Related: the Australia practice overview, the case studies we have published, the AU benchmarks — plus all the Australia market guides.
Marketing an ecommerce brand in Australia?
Frequently Asked Questions
What does an ecommerce marketing agency do for an Australian brand?
It brings in profitable orders: Google Shopping, paid social, SEO and email, plus the store work that decides whether visitors buy. We report orders, new customers and margin by channel, not clicks.
Do you have an office in Melbourne?
No. Our Australian office is at 60 Martin Place, Sydney. Melbourne and Victorian brands are served from Sydney and our Kuala Lumpur headquarters.
Do you work with Shopify Plus?
Yes. We build and run Shopify and Shopify Plus stores, including multi-brand set-ups and B2B wholesale portals. Our published Australian example is Nomad Coffee Group.
Can you manage marketplaces as well as our own store?
We plan product data, pricing and ad budgets across your store and marketplace listings so they do not compete. We have not yet published an Australian marketplace case, and we say so.
How do you measure ecommerce marketing?
In orders, revenue, new-customer share and contribution margin by channel, from your store and ad platform data. Return on ad spend alone can hide unprofitable growth.