AI SEO for Australian Businesses
Being ranked by Google and being recommended by an AI assistant are now two separate battles — most Australian businesses are only fighting one of them. A GEO agency, also sold as a ChatGPT SEO agency or LLM SEO agency, works on the second.
shakalakaa is an AI SEO and GEO agency working from 60 Martin Place, Sydney, for Australian brands, B2B platforms and AHPRA-regulated clinic groups. We make pages citable by ChatGPT, Claude, Gemini and Perplexity through structured data, answer capsules and AI-crawler access, and check health claims with our AHPRA & TGA checker. No Australian GEO case is published yet.
- Operating from 60 Martin Place, Sydney, with delivery from the Kuala Lumpur headquarters.
- USD 8.1M
- Client media spend managed
- All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
- 2,400+
- Creative assets produced in-house
- All client accounts, 2025
- 70+
- Accounts under management
- As at September 2026
- 5
- Markets served
- Malaysia · Singapore · Hong Kong · Australia · Taiwan
- 4.2×
- Return on ad spend, e-commerce accounts
- E-commerce accounts, Jan–Dec 2025
- -38%
- Cost per qualified lead since onboarding
- Lead-gen accounts, first 90 days vs Dec 2025
- Last updated: July 2026
Quick answer: AI SEO — also called GEO (generative engine optimisation), AEO (answer engine optimisation) or LLM SEO — is the discipline of making an Australian business citable and recommendable by AI assistants (ChatGPT, Claude, Gemini, Perplexity).
We deliver it in AUD as a layer on top of our SEO retainer: entity/schema architecture, AI-crawler access policy, an llms.txt file, AHPRA/TGA-safe citable content for regulated categories, and monthly AI-visibility measurement. See the MY GEO glossary for full term-by-term definitions.
More detail on this section
When someone asks ChatGPT, Claude, Gemini or Perplexity to recommend a business in their category, the answer comes from a different set of signals than a traditional Google ranking — structured data, clearly-stated facts an AI can cite verbatim, crawlable content (not everything blocked behind JavaScript or a paywall), and freshness signals that tell the model an answer is current.
Almost nobody in the Australian market is deliberately optimising for this yet, which makes it one of the few remaining genuine first-mover positions in digital marketing.
This is also one of the few services where being early carries real, measurable advantage rather than just a marketing claim: AI assistants tend to keep citing sources they've already found reliable, so the brands and platform businesses structuring their content for AI retrieval now are building a compounding advantage before the category gets competitive.
We've already built this exact GEO layer — structured data, answer capsules, crawler-access policy — across our own site and our Malaysian client base; the Australian build is the same discipline applied to AUD content and AU-specific regulatory context.
For regulated categories — cosmetic clinic groups and healthcare groups in particular — GEO carries an extra layer most agencies miss: an AI assistant citing your business is effectively repeating whatever your site says, which means the underlying content needs to be both citable and compliant. Our AHPRA & TGA Ad Compliance Checker exists for exactly this — flagging the same claim types (testimonials, before/after imagery, restricted titles, TGA prescription-product mentions) that would make a citable page a compliance risk.
Looking for AI agents or workflow automation rather than AI search visibility? That is a different service — see the AI agency Australia page.
Australian platforms and groups we work with
What's included
AI-crawler access audit
Confirming ChatGPT, Claude, Perplexity and Gemini's crawlers can actually reach and read your key pages — a surprising share of sites accidentally block them via robots.txt or JavaScript-only rendering.
Structured data and schema markup
The machine-readable signals — Organization, Service, FAQPage, WebPage/speakable — that make a page's key facts extractable rather than buried in prose.
llms.txt and freshness signals
The emerging convention AI crawlers read to understand a site's key pages, plus dated content signals that tell a model an answer is current.
More detail on What's included
- AI-crawler access audit. Confirming ChatGPT, Claude, Perplexity and Gemini's crawlers can actually reach and read your key pages — a surprising share of sites accidentally block them via robots.txt or JavaScript-only rendering.
- Structured data and schema markup. The machine-readable signals — Organization, Service, FAQPage, WebPage/speakable — that make a page's key facts extractable rather than buried in prose.
- Answer-capsule content. Short, definitive, fact-anchored summaries positioned where an AI model is most likely to lift them verbatim — the same technique behind every page on this site.
- llms.txt and freshness signals. The emerging convention AI crawlers read to understand a site's key pages, plus dated content signals that tell a model an answer is current.
- Compliance-aware content for regulated categories. For AHPRA-regulated businesses specifically, citable content that stays inside the same rules our AHPRA & TGA checker flags.
- Measurement against real AI answers. Testing actual prompts against actual models to see whether your business gets cited — not a proxy metric.
Key fact
Quick answer: AI SEO — also called GEO (generative engine optimisation), AEO (answer engine optimisation) or LLM SEO — is the discipline of making an Australian business citable and recommendable by AI assistants (ChatGPT, Claude, Gemini, Perplexity).
How we run it
Crawler access first
None of the content work matters if AI crawlers can't reach the page — this is checked and fixed before anything else.
Facts an AI can lift cleanly
Content written so a model can extract a correct, complete answer without needing to interpret marketing language — definitive statements with real figures, not hedged prose.
Compliance-first for regulated categories
For cosmetic, medical and healthcare-adjacent businesses, every citable claim is checked against AHPRA and TGA advertising rules before publishing — see the free compliance checker for the same rule set applied to your own existing ad copy.
Real measurement, not a vanity score
We test actual prompts against actual AI assistants and report whether — and how — your business gets cited, the same discipline behind our AI Visibility Checker.
Local and social signal feed GEO too
A maintained Local SEO presence, an active social media content programme and — for Sydney-focused brands — a city-specific SEO Sydney programme give AI assistants more independently-corroborated signal to cite, not just the service page itself.
When an AI Assistant Repeats a Non-Compliant Claim
When an AI Assistant Repeats a Non-Compliant Claim
An AI assistant summarising your site is, functionally, republishing whatever your page says — often to someone who never visited your site directly and has no way to see the original context.
If that page carries a testimonial, a before/after reference, or an outcome guarantee restricted under AHPRA's cosmetic advertising guidelines or TGA's rules on prescription-only medicines, the AI repeating it doesn't reduce the exposure just because a human didn't read the source page directly. AHPRA and TGA's rules apply to the claim itself, not to the specific channel a person encountered it through.
This is why we treat GEO content for AHPRA-regulated Australian businesses as needing the same compliance pass a paid ad would get, before optimising it for AI extraction — practically, this means leading with practitioner credentials, process transparency and genuinely educational content, which tends to read as more citable and trustworthy to an AI model anyway, not less.
More detail on When an AI Assistant Repeats a Non-Compliant Claim
Related: the Australia practice overview, the Malaysia AI SEO / GEO service, the AU benchmarks.
Other Australia programmes: SEO for Australia and Google Ads for Australia and Meta Ads for Australia and Performance Marketing for Australia and Local SEO for Australia and Social Media Marketing for Australia and TikTok Ads for Australia and SEO — Sydney for Australia and Video Production for Australia — plus all the Australia guides.
Need AI SEO / GEO that performs in Australia?
Frequently Asked Questions
What is GEO (generative engine optimization)?
GEO is the practice of structuring a website so AI assistants like ChatGPT, Claude, Gemini and Perplexity can find, read and cite it accurately when answering a user's question — through crawlable content, structured data (schema markup), and clearly-stated, extractable facts. It sits alongside traditional SEO rather than replacing it.
How is GEO different from traditional SEO?
Traditional SEO targets a ranked list of blue links; GEO targets being the source an AI model cites or paraphrases inside a generated answer, which depends more on structured data, answer-capsule content and crawler access than on backlink profile or keyword density alone.
A page can rank well in Google and still be invisible to an AI assistant if it isn't structured for extraction.
Is GEO relevant for a regulated business like a clinic?
Yes, and with an extra consideration: an AI assistant citing your business effectively repeats what your site says, so the underlying content needs to be both citable and compliant with AHPRA/TGA advertising rules. Our AHPRA & TGA Ad Compliance Checker flags the same claim types — testimonials, before/after imagery, restricted titles — that would make citable content a compliance risk.
How do you measure whether GEO is working?
By testing real prompts against real AI models and recording whether your business is mentioned, whether it's cited with a link, and where it appears in the answer — not a proxy score. This is the same measurement discipline behind our free AI Visibility Checker tool.
If an AI assistant repeats a non-compliant claim from my site, is that my liability?
The claim originates from your page, so yes — AHPRA and TGA's rules apply to the claim itself, not the specific channel someone encountered it through. We review GEO content against the same compliance standard as paid ad creative before it's optimised for AI citation.
Does compliant content perform worse for AI citation than persuasive marketing copy?
Not in our experience — credential-led, process-transparent, genuinely informative content tends to read as more verifiable and citable to an AI model than sales-oriented claims, so the compliant version is usually the stronger citation candidate, not a trade-off.
More questions (3)
What is generative engine optimization and how is it different from traditional SEO?
Generative engine optimization (GEO) targets the AI answer surface — ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews — rather than the classic 10-blue-links SERP. The technical foundations overlap (structured data, entity signals, semantic depth) but the optimisation target is citation and mention, not click-through position.
This term is registered on our /blog/generative-engine-optimization-singapore-guide as a Singapore market variant too; the AU registration is an accepted cross-market overlap, verified per SERP composition.
How do I optimise for chatgpt seo specifically?
ChatGPT seo — being recommended, cited or mentioned in ChatGPT web-search results — starts with the same technical foundations as GEO for other AI models, plus specific attention to the sources ChatGPT preferentially cites (Wikipedia, government domains, established industry publications).
We track ChatGPT mentions per AU client account and optimise for the specific prompts most likely to trigger a brand recommendation.
Does ai search optimization mean the same thing as GEO?
Ai search optimization is a broader term — GEO is a specific subset focused on generative engines that produce a synthesised answer. Ai search optimization also covers AI-powered classical search features (Google AI Overviews within a normal SERP, Bing Copilot references, Perplexity Sources). We run both under one AU account since the technical work overlaps significantly.