Real Estate Marketing Agency in Australia.
ACL-compliant, state-aware campaigns for Australian real-estate agencies, developers and project marketers — built for the agency principal, not the home buyer.
Real estate marketing in Australia runs under state-level regulatory regimes layered over the federal Australian Consumer Law (ACCC). Underquoting rules differ by state and carry the biggest campaign-continuity risk. Campaigns are tracked to booked appraisals and inspections in AUD, with cross-industry benchmark ranges cited from published Australian industry reports rather than an invented property-vertical band.
The audience is the agency principal or developer marketing lead — never the home buyer.
- Operating from 60 Martin Place, Sydney, with delivery from the Kuala Lumpur headquarters.
- USD 8.1M
- Client media spend managed
- All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
- 2,400+
- Creative assets produced in-house
- All client accounts, 2025
- 70+
- Accounts under management
- As at September 2026
- 5
- Markets served
- Malaysia · Singapore · Hong Kong · Australia · Taiwan
- 4.2×
- Return on ad spend, e-commerce accounts
- E-commerce accounts, Jan–Dec 2025
- -38%
- Cost per qualified lead since onboarding
- Lead-gen accounts, first 90 days vs Dec 2025
- Last updated: July 2026
We work as a real estate marketing agency for agencies and developers across Australia — for the principal or marketing lead who needs listings, appraisals and project enquiries, not reach.
A property marketing agency earns its fee on appraisal bookings and qualified buyer enquiries, so that is what we report. If you are choosing a marketing agency for real estate, ask what it tracks after the form fill; we track through to the appraisal and the inspection.
More detail on this section
For developers and project marketers, a property marketing agency has to plan around the campaign calendar: pre-launch registrations, the display suite opening and each release stage. As a real estate marketing agency we build that calendar into media and creative, and as a marketing agency for real estate principals we run the listings and vendor-facing side alongside it.
Australian real-estate advertising is regulated at the state level rather than federally, which is the first framing difference that catches campaigns imported from elsewhere. What may be said in a Sydney listing headline is not the same as what may be said in a Melbourne or Brisbane listing headline — underquoting in particular is the rule most cross-border operators break first, and the penalty regime differs by state (see the Sources block below for the primary instruments per jurisdiction).
On top of state-level real-estate rules, the Australian Consumer Law (opens in a new tab) (administered by the ACCC) applies nationally to misleading or deceptive conduct in property advertising. Both regimes bite, and both are enforced with real financial exposure attached — the discipline that makes a campaign defensible is the same discipline that makes it converting.
The audience for this page is the agency principal, developer marketing lead, or project marketing director. Never the home buyer, never the seller, never the tenant. What follows is scoped to campaign strategy at the operator level.
We have not yet published an Australian property case study, so the figures on this page are published market benchmarks, not client results.
Australian platforms and groups we work with
What's different about advertising this in Australia
Compliance
Australian real-estate marketing sits under a state-level regulatory framework, layered over the federal Australian Consumer Law (ACL) administered by the ACCC.
State agent-licensing regulators and property/sale-of-land statutes each carry their own advertising-conduct rules — most notably around underquoting, but also around agent licence disclosure, misleading feature or amenity claims, and how listings can represent the property, the vendor and the transaction. Requirements are described here in practical terms — always confirm specifics against the primary state instrument or your legal adviser.
Three imports that fail fastest
The three imports from unregulated-market campaigns that fail fastest under Australian rules:
- underquoting (advertising a price below what the agent reasonably believes the vendor will accept — a distinct offence per state, with penalties differing by jurisdiction);
- misleading amenity or precinct claims that trigger ACL s.18; and
- agent-licence disclosure failures where the listing does not identify the licensed entity.
Every AU real-estate campaign we run is reviewed for these three before publishing, because the cost of a rework is trivial next to a state-tribunal penalty or an ACL enforcement notice.
Australia benchmarks (AUD)
Australia benchmarks (AUD)
Cross-industry AUD figures, curated from published Australian industry reports (not real-estate-specific — we don't yet have a large enough managed AU property sample for a dedicated vertical band, so we publish the honest general range rather than an invented one). See the full Australia cost breakdown for what we do and don't have data on more broadly.
Source: shakalakaa aggregated from managed accounts.
| Metric | Typical range |
|---|---|
| Meta CPC (cross-industry average) | A$1.47 |
| Meta CPM (cross-industry) | A$9.63–21.73 |
| Google Search CPC (cross-industry) | A$2–4 |
Cross-industry AUD figures, curated from published Australian industry reports (not real-estate-specific — we don't yet have a large enough managed AU property sample for a dedicated vertical band, so we publish the honest general range rather than an invented one).
See the full Australia cost breakdown for what we do and don't have data on more broadly. — full data in the AU ad benchmarks.
How we run it
State-aware compliance first
Every listing campaign reviewed against the primary state regulator's rules before launch — NSW Fair Trading, Consumer Affairs Victoria, Queensland OFT or equivalents. Underquoting exposure is the single biggest campaign-continuity risk and is where the review starts.
Buyer-side vs. vendor-side split
Campaigns targeting appraisal-seeking vendors run different creative, funnel and measurement than campaigns targeting buyers on active listings — we don\'t mix them, and we don\'t report them as if they were one channel.
Project marketing and off-the-plan
Developer campaigns for new residential and mixed-use projects handled as their own workstream — with the compliance surface for off-the-plan disclosure, EOI campaigns and staged release taken seriously, not treated as a "just another launch".
AUD-based budgeting and reporting
Spend and targets modelled in AUD against real cross-industry Australian benchmarks, reported as cost per qualified enquiry (appraisal or inspection booking), not per raw form-fill.
Agent-principal readable reporting
Reporting written for the principal or director who signs off spend — not for the marketing coordinator only. Sales-attribution language, not marketing-vanity language.
Construction marketing for builders and developers
Volume builders, display-home operators and construction firms that sell to developers face the same ACL rules as agencies: build times, inclusions and "from" prices must be accurate in every ad. We run search, Meta and landing pages per estate or project, with each claim checked against the ACL before launch.
Reporting is by project: enquiries, display-home visits and qualified leads in AUD. We have not yet published an Australian construction case.
Related: the Australia practice overview, the Malaysia Real Estate & Property Marketing marketing programme, the AU benchmarks — plus all the Australia market guides.
Sources
- Australian Consumer Law (ACL) — misleading or deceptive conduct in advertising — Federal instrument administered by the ACCC; applies to real-estate advertising claims about price, amenity, precinct and material features. (verified 2026-09-12)
- NSW Fair Trading — real estate agents — NSW state regulator for real-estate agent licensing and advertising conduct, including underquoting under the Property and Stock Agents Act 2002 (NSW). Verify state-specific penalty band against the current instrument before citing a figure. (verified 2026-09-12)
- Consumer Affairs Victoria — estate agents (opens in a new tab) — Victorian state regulator; Estate Agents Act 1980 (Vic) and Sale of Land Act 1962 (Vic) provisions on advertising and underquoting. Verify current penalty text against source before citing. (verified 2026-09-12)
- Queensland Office of Fair Trading — real estate — Queensland state regulator; Property Occupations Act 2014 (Qld) advertising and disclosure provisions. State-specific penalty band; do not average with NSW/Vic. (verified 2026-09-12)
Marketing a real estate or property developer in Australia?
Frequently Asked Questions
Do you handle real estate agency marketing and websites?
Yes — real estate agency marketing for listing and appraisal leads, and real estate website design for agencies and developers: listing and suburb pages, enquiry routing and tracking to the CRM.
What should a property marketing agency report on?
Appraisal bookings, qualified buyer enquiries and inspections attended — not impressions. Any marketing agency for real estate that reports only reach is measuring the wrong end of the funnel.
What is property branding, and when does a development need it before launch marketing?
Property branding is the identity, positioning and creative system a development or property brand carries into every touchpoint — hoardings, sales-gallery collateral, launch site, ad creative, brochure system and vendor-facing pitch materials. For an Australian project, property branding is usually commissioned before launch media buys go live because launch performance depends on a consistent creative system to run through Google, Meta, EDMs and portal placements. As a property branding scope for AU developers we handle the identity system alongside the launch marketing rather than as a standalone project — the two workstreams inform each other and running them separately usually costs more and takes longer.
What is underquoting and why does it matter for property advertising in Australia?
Underquoting is advertising a property at a price below what the agent reasonably believes the vendor will accept — a distinct offence in each Australian state, with the specific test and penalty band set by that state's real-estate statute.
It is the single most common campaign-continuity risk on imported real-estate campaigns because the "advertise low, sell high" pattern that is normal elsewhere is regulated in AU. Every listing campaign we run is reviewed for underquoting exposure per the target state's rules before publishing.
Are real-estate advertising rules different by state?
Yes — real-estate agent licensing and property-advertising conduct are set at state level, not federally. NSW, Victoria, Queensland, WA, SA, Tasmania, ACT and NT each have their own regulator and their own statutory instruments (Property and Stock Agents Act 2002 in NSW, Estate Agents Act 1980 + Sale of Land Act 1962 in Vic, Property Occupations Act 2014 in Qld, etc.). A national campaign has to be compliant per state, not per national average — and penalty bands differ by state.
Does the ACCC regulate real-estate advertising?
Yes — federally, the Australian Consumer Law (administered by the ACCC) applies to misleading or deceptive conduct in real-estate advertising, on top of the state-level rules. That covers claims about price, amenity, precinct, features, transport, schools and any material fact represented in the listing or campaign copy.
More questions (8)
What does a real-estate agency lead cost in Australia?
We don't yet have a large enough managed Australian property sample to publish a dedicated cost-per-lead band. Cross-industry Australian benchmarks are around A$1.47 Meta CPC and A$9.63–21.73 Meta CPM — useful directional context, not a vertical-specific figure.
The number that matters for a real-estate operator is cost per appraisal or inspection booked, which we report in AUD once a campaign has run long enough to measure.
Do you work with property developers as well as real-estate agencies?
Yes — project marketing for developers is a distinct workstream from appraisal-generation for agencies. Off-the-plan disclosure, EOI staging, launch cadence and project-website-plus-portal integration are handled specifically for the developer or project-marketing side, not folded into an agency-listing template.
Alongside the individual-agency and developer briefs, marketing real estate companies — franchise or multi-office groups managing several offices under one brand — is a distinct engagement shape again, where the campaign has to hold consistent creative, compliance review and reporting across each office's vendor and buyer funnels.
Do you target home buyers or sellers directly?
No — this page is for real-estate agencies, developers and project marketers. The campaigns we run reach buyers and sellers as the client's target audience, but the account is owned by the operator and the reporting is calibrated to what the agency principal or developer marketing director reviews. We don't sell to end consumers.
How does real estate lead generation actually work for an Australian agency?
Real estate lead generation for AU agencies pairs performance media (Meta and Google Ads campaigns targeting appraisal-ready sellers and inspection-ready buyers) with real estate seo — the organic side captures the same audiences the paid rotation captures, without the ongoing cost.
We report cost per appraisal or inspection booked, budgeted in AUD, and we do not confuse a form-fill or open-house RSVP with a qualified lead.
What does real estate digital marketing include beyond ads?
Real estate digital marketing covers the whole funnel: real estate social media marketing (organic + paid on Instagram, Facebook and increasingly LinkedIn for developer accounts), review acquisition, listing distribution, CRM-driven vendor and buyer nurture sequences, and the site infrastructure that hosts it all.
A real estate digital marketing agency running only the ad side leaves the compounding assets (SEO, CRM, review flow) on the table.
Do you build a real estate marketing strategy or just run campaigns?
Both. A real estate marketing strategy for an AU agency starts with the vendor-appraisal funnel and the buyer-inspection funnel as two separate workstreams — different creative, different landing pages, different CTA.
Some clients want us to build the strategy and hand off; more commonly we build it and run it, because the compliance discipline (underquoting, state-specific ACL enforcement) is easier to hold when the strategist and the media buyer are the same team.
Do you do property developer marketing separately from agency marketing?
Yes — property developer marketing is a distinct workstream. Off-the-plan disclosure, EOI staging, launch cadence, display suite scheduling and project-portal integration are handled specifically for the developer side. Naming: the same capability is asked about as project marketing or launch marketing depending on stage.
Are you a real estate branding agency as well?
Where the engagement calls for it, yes — a real estate branding agency scope covers agency identity, listing brochure system, vendor-facing pitch collateral and campaign creative that carries across every listing. Standalone brand-only projects also happen; more commonly branding sits inside a wider real estate digital marketing agency retainer.