Lifecycle and email marketing automation services
Automated flows keep working between campaigns, so we build them first and the campaign calendar second. Each flow is planned by an email marketing specialist and tied to a real event in your store or CRM:
- Welcome and onboarding. First purchase, first booking or first demo, followed up in order.
- Browse and cart recovery. Triggered by what a subscriber viewed or left behind.
- Post-purchase and replenishment. Care guides, reorder reminders and review requests where the rules allow.
- Win-back. Lapsed customers or patients re-engaged, then suppressed if they stay silent.
If you have worked with an EDM agency before, the difference is that newsletters sit on top of these flows rather than replace them. We work as an email marketing agency Australia-wide from our Sydney office.
Email marketing for ecommerce, clinic groups and B2B
| Buyer | Flows we usually build first | Rules to respect |
|---|---|---|
| Ecommerce brands | Welcome series, cart and browse recovery, replenishment, VIP and win-back | Spam Act consent and unsubscribe; accurate product claims |
| Clinic groups | Recall and reminder programs, new-patient onboarding, service updates | AHPRA advertising rules: no testimonials, no outcome claims |
| B2B firms | Nurture after a demo or download, renewal reminders, event follow-up | Spam Act consent; hand-off to sales in the CRM |
For clinic groups, recall emails tell patients that a check-up or review is due and how to book. They carry no testimonials and no outcome claims; see dental clinic marketing in Australia.
CRM integration and deliverability
Email is only as good as the data behind it. Acting as your email automation agency, we connect the store, booking system or CRM so flows fire on real events and sales flow back into reporting. The CRM build itself sits with our CRM implementation team.
- SPF, DKIM and DMARC set up on your sending domain.
- Bounces and long-inactive subscribers suppressed to protect the sender reputation.
- Consent stored with its source and date, and a working unsubscribe in every send, as the Spam Act 2003 requires.
- Sending volume ramped up gradually on a new domain or platform.
We work in Klaviyo, HubSpot or the platform you already license, and recommend a change only when the current one blocks the program.
How we report email performance
Reports show revenue or pipeline by flow and campaign, list growth, unsubscribe and complaint rates, and inbox placement, read from your store or CRM rather than from opens alone.
For Nomad Coffee Group, an Australian specialty coffee group, we built a self-serve subscription portal on Shopify Plus, and active coffee subscribers grew from 840 to 4,280 between January and August 2026, as the Nomad Coffee case study shows.