Dental Clinic Ad Costs in Singapore.
Google Cpc: SGD 8–25 — as of 2026-07, from real managed-account data.
Dental ad costs in Singapore run SGD 8–25 cost-per-click on Google Search and SGD 80–250 cost-per-lead overall — against case values of SGD 4,500–9,000 for Invisalign and SGD 3,500–7,000 per implant tooth, a lead that looks expensive is usually still profitable once conversion to signed treatment is tracked. Figures are from the shakalakaa Digital Ad Cost Index.
Google Cpc
Managed-account data, 2026-07
Cpl
Managed-account data, 2026-07
Implant Per Tooth
Managed-account data, 2026-07
The numbers
| Metric | Range |
|---|---|
| Google Cpc | SGD 8–25 |
| Cpl | SGD 80–250 |
| Invisalign Case Value | SGD 4,500–9,000 |
| Implant Per Tooth | SGD 3,500–7,000 |
Source: shakalakaa managed-account data, reviewed 2026-07. Part of the shakalakaa Digital Ad Cost Index.
Worked example
A Singapore dental clinic bidding on implant terms at the SGD 25 high end of the CPC band, converting at a typical search-ad rate, lands within the SGD 80–250 cost-per-lead band.
Against an implant case value of SGD 3,500–7,000 per tooth, the channel remains profitable even at the top of the CPL range for a single-tooth case, and materially more so for multi-implant cases.
Methodology
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- Cite this
- shakalakaa (Plixitt Solutions). “Dental Clinic Ad Costs — Singapore.”
- https://shakalakaa.com/sg/resources/dental · Updated 2026-07
- Licensed under CC BY 4.0.
shakalakaa (Plixitt Solutions). "Dental Clinic Ad Costs — Singapore." https://shakalakaa.my/resources/dental-singapore. Updated 2026-07. Licensed under CC BY 4.0.
Related
FAQ
Why is Singapore's dental CPL higher than Malaysia's?
Higher baseline Google Ads auction costs across the Singapore market generally, plus a smaller population base competing for the same search volume — the same dynamic that pushes every category higher in SG, not something specific to dental.
Does this include Invisalign campaigns specifically?
Yes — Invisalign case value (SGD 4,500–9,000) is tracked as its own line since Invisalign leads typically convert at a different rate and case value than general implant or restorative enquiries.