Aesthetic Clinic Ad Costs in Singapore.
Meta Cpl: SGD 25–80 — as of 2026-07, from real managed-account data.
Aesthetic clinic ad costs in Singapore average SGD 25–80 cost-per-lead on Meta, rising to SGD 120–350 cost per booked consultation once qualification is applied — a wider spread than Malaysia, reflecting Singapore's higher CPMs and Healthcare Services (Advertisement) Regulations-constrained creative. Figures are from the shakalakaa Digital Ad Cost Index, updated on a regular review cadence.
Meta Cpl
Managed-account data, 2026-07
Cost Per Booked Consultation
Managed-account data, 2026-07
Booked consultations from SGD 4,000/month on Meta ads
Worked example below
The numbers
| Metric | Range |
|---|---|
| Meta Cpl | SGD 25–80 |
| Cost Per Booked Consultation | SGD 120–350 |
Source: shakalakaa managed-account data, reviewed 2026-07. Part of the shakalakaa Digital Ad Cost Index.
Worked example
A Singapore aesthetic clinic spending SGD 4,000/month on Meta ads at the midpoint cost-per-lead of SGD 52 generates roughly 77 leads. At SGD 120–350 per booked consultation, that's consistent with 25–40 booked consultations from that spend — higher than Malaysia's bands across the board, offset by Singapore's higher case values.
More detail on the rules behind these numbers
The framework these numbers sit inside is our full breakdown of the Singapore healthcare advertising rules — Healthcare Services Act, MOH regulations and SMC/SDC guidance — the restrictions that shape both the creative approach and the cost bands above.
Methodology
More detail on embedding and citing this data
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- Cite this
- shakalakaa (Plixitt Solutions). “Aesthetic Clinic Ad Costs — Singapore.”
- https://shakalakaa.com/sg/resources/aesthetic-clinics · Updated 2026-07
- Licensed under CC BY 4.0.
shakalakaa (Plixitt Solutions). "Aesthetic Clinic Ad Costs — Singapore." https://shakalakaa.my/resources/aesthetic-clinics-singapore. Updated 2026-07. Licensed under CC BY 4.0.
Related
FAQ
Why does Singapore cost more per lead than Malaysia for the same treatment?
Higher CPMs across Meta/Google in the Singapore market, a smaller addressable audience, and higher-value case economics on the other side — Singapore clinics typically budget in SGD against SGD case values, not converted ringgit.
Is this figure MOH-compliant creative or generic benchmarks?
These are cost figures from campaigns run under Singapore's Healthcare Services (Advertisement) Regulations and SMC/SDC guidance — restricted before/after imagery and outcome-claim rules already priced into the creative approach behind these numbers.