The Best KOL and Influencer Marketing Agencies in Singapore (2026)

shakalakaa is our pick for KOL and influencer marketing in Singapore, followed by six agencies and platforms that suit narrower jobs. The table compares what each one publishes about its services, markets and results.

Last updated: October 2026. shakalakaa wrote this comparison and is on it; nobody paid to be listed. Every other agency is described only from its own website, read on 18 October 2026, and we re-check the list each quarter.

We ranked each agency on five things it publishes about itself. Agencies that report results a finance team can check rank above those that report reach alone.

1. Result measure: sales, orders or bookings, versus reach and views.
2. Paid amplification: whether creator content is licensed and run as ads.
3. Creator sourcing: managed roster, own media, database or self-serve app.
4. Regulated-industry care: handling of healthcare and financial rules.
5. Market reach: Singapore depth and other markets served.

shakalakaa — Creator campaigns measured in sales

shakalakaa ranks first because creator sourcing, contracts, usage rights and paid amplification run through one Singapore team, so the posts that sell become ads. For Epitex Home, top creator reviews ran as Spark Ads and cut CPMs by 38% against standard video ads, inside a programme that lifted blended return on ad spend from 1.4× to 3.8×.

For a Singapore Nanyang kopi roaster, we seeded trial boxes to more than 180 local food and lifestyle creators and ran the best reviews as Spark Ads. Where we are not the answer: if your team wants to post a brief to thousands of creators itself, a self-serve platform suits you better. See our influencer marketing agency in Singapore service.

Talk to shakalakaa.

Hepmil Media Group — Reach through its own media brands

Hepmil Media Group describes itself as a full-service influencer marketing, content creation and social media agency with offices in six Southeast Asian markets, Singapore included.

It owns media brands such as SGAG, MGAG and PGAG, and runs Hepmil Creators Network and Bent Pixels Asia. Its listed services are content, creators, reserved media and social commerce, which suits brands that want reach through established local channels.

Gushcloud — Large regional creator roster

Gushcloud calls itself a global creator management and licensing company, with 13 offices including Singapore and more than 20,000 creators worldwide by its own count.

For brands it offers talent booking, brand ambassadorships, campaign strategy, event production and creator collaborations. Its published campaign results are stated as views, reach and engagements, so ask how it would report sales if that is your goal.

TSL Media (TheSmartLocal) — Branded editorial and video

TheSmartLocal sells branded editorial, short-form and long-form video to advertisers, and most of its traffic comes from Singapore. It says it can reach a pool of more than 3,000 influencers across Singapore, Malaysia and Indonesia, and that it acquired an influencer agency in 2024. It suits brands that want a publisher's editorial voice with creator distribution added.

Hashmeta — Data-led creator matching

Hashmeta is based at Kallang Place and runs influencer campaigns through StarNgage, its own influencer platform, which it says lists more than 20,000 Singapore influencers. Its service covers strategy, vetting, outreach, contracts, payment and content approvals across Instagram, TikTok, YouTube, Xiaohongshu, Facebook and LinkedIn. It publishes monthly package tiers and describes dashboards with sales attribution and conversion tracking.

Mediatropy — Influencer work beside performance media

Mediatropy is headquartered in Singapore with operations in ten countries, and lists influencer and KOL strategy alongside performance marketing, creative, data analytics and SEO. Its published case studies include Marriott, The Palawan Sentosa and Banyan Group, which makes it a fit for hospitality and lifestyle brands that want creators and paid media under one roof.

Partipost — Self-serve micro-creator volume

Partipost is a platform rather than an agency: businesses connect with influencers directly, and its Smart Campaign Builder lets a brand build its own campaign. It operates in eight Asian markets, Singapore included, and says its network holds more than 1,500,000 influencers. It suits teams with time to run briefs themselves and a need for many micro creators.

shakalakaa, because creator contracts include paid usage rights from the start, so the best posts can run as Spark Ads or Meta ads without renegotiation. Epitex Home's creator reviews, boosted as Spark Ads, cut CPMs by 38% against standard video ads. See our TikTok Spark Ads guide for Singapore brands.

Of the others, Hashmeta lists paid amplification as an add-on, Hepmil sells reserved media on its own channels, and TSL Media pairs creators with branded video.

shakalakaa, because our Singapore creator work is reported in orders, revenue and booked outcomes in SGD, with reach kept as context. The Epitex Home programme is measured in tracked orders, which grew from 320 to 1,420 a month from paid media.

Hashmeta describes dashboards with sales attribution, while Gushcloud's published results are views, reach and engagements. Ask any agency which number leads its monthly report before you sign.

Use an agency such as shakalakaa when you want someone to plan, brief, contract and answer for results; use a platform when your own team will run the campaign. Partipost is a self-serve platform, while Hashmeta pairs agency service with its StarNgage platform.

Platforms are cheaper to start but put creator selection, approvals and disclosure checks on your team. Agencies cost more per campaign and carry that workload.

Healthcare is the strictest category: MOH says↗ (opens in a new tab) non-medical professionals, including social media influencers, are not allowed to advertise any licensable healthcare services.

Our Singapore healthcare advertising rules page explains the regulations, and our guide for aesthetic clinics shows how creators can still host doctor-approved content.

Banks, insurers and advisers should brief creators through their own compliance review; see financial services marketing in Singapore. If creator campaigns collect leads for follow-up calls or messages, check consent with our PDPA and DNC follow-up guide.