Key figures
These tourism statistics Singapore publishes come from STB releases and SingStat tables. Each row names its source and the date we checked it.
| Figure | Value | Source (checked 15 October 2026) |
|---|---|---|
| International visitor arrivals, 2025 | 16.9 million (+2.3%) | STB media release, 3 February 2026 |
| Tourism receipts, 2025 | S$32.8 billion (+10%), a record | STB media release, 20 May 2026 |
| Visitor arrivals, January to August 2026 | 11.4 million (−1.7%) | SingStat table M550001, updated 5 October 2026 (our sum of monthly figures) |
| Hotel occupancy, gazetted hotels, 2025 | 82.0% | SingStat table M550111, updated 1 September 2026 |
| Hotel room revenue, 2025 | S$5.37 billion | SingStat table M550111, updated 1 September 2026 |
| STB forecast, 2026 | 17 to 18 million visitors; about S$31.0 to 32.5 billion in receipts | STB media release, 3 February 2026; repeated 8 May 2026 |
STB's 2026 receipts range sits below the 2025 result, and arrivals to August 2026 trail 2025. STB repeated the range on 8 May 2026.
The Singapore tourism industry
The Singapore tourism industry aims for S$47 to 50 billion in tourism receipts by 2040, STB's chief executive said on 8 May 2026.
Hotels: 285 gazetted hotels averaged 82.0% occupancy in 2025 (SingStat). Business events: STB aims to triple MICE tourism receipts to S$4.5 billion by 2040 (20 May 2026).
Where visitors come from
Five markets sent about 9.3 million of Singapore's 16.9 million visitor arrivals in 2025.
| Source market | Visitor arrivals, 2025 |
|---|---|
| Mainland China | 3.10 million |
| Indonesia | 2.44 million |
| Malaysia | 1.28 million |
| Australia | 1.27 million |
| India | 1.21 million |
Source: SingStat table M550001 (STB data); STB release, 3 February 2026. Chinese visitors plan trips on Xiaohongshu; see XHS marketing in Singapore.
Rules a tourism business markets under
- Travel agents. Firms arranging travel or tours need an STB licence under the Travel Agents Act 1975. See STB licensing (opens in a new tab).
- Guest and lead data. The PDPA and the Do Not Call rules cover enquiries and follow-up. See PDPA and DNC.
- Healthcare travel. Hospitals reaching patients abroad work under MOH advertising rules. See healthcare tourism data.
These are pointers, not advice. Confirm specifics with the primary source or your legal adviser.
How operators win international demand
Source-market search
Pages in the visitor's language, found where the trip is planned. See SEO in Singapore.
AI answers
Facts written so AI assistants quote them. See GEO in Singapore.
Xiaohongshu for Chinese visitors
Notes and creators reach visitors before they book, run as a separate visitor thread from local content.
WhatsApp follow-up
Enquiries and booking questions answered on WhatsApp. See WhatsApp automation.
No Singapore hotel or attraction case is published yet.
Sources
- Singapore Tourism Board, record tourism receipts release (opens in a new tab) (3 February 2026; arrivals, source markets, 2026 forecast; read 15 October 2026).
- Singapore Tourism Board, global business events release (opens in a new tab) (20 May 2026; 2025 receipts, MICE goal).
- Singapore Tourism Board, Tourism Industry Conference 2026 speech (opens in a new tab) (8 May 2026; 2040 goal).
- SingStat, international visitor arrivals (M550001) (opens in a new tab) and hotel statistics (M550111) (opens in a new tab) (read 15 October 2026).
- Singapore Tourism Board, Travel Agent Licence (opens in a new tab) (read 15 October 2026).