Skip to main content
Australia

The Best Dental Marketing Agencies in Australia 2026: For Dental Groups

shakalakaa is our pick for dental-group marketing in Australia in 2026. Seven agencies compared for dental groups and multi-practice owners: who works inside the AHPRA advertising rules, who can run several practices as one programme, and who reports booked appointments rather than clicks.

Last updated 17 October 2026
Quick answer

The best dental marketing agency in Australia for dental groups in 2026 is shakalakaa: one programme across every practice, built to the AHPRA advertising rules and reported on booked, attended consultations. For a dental-only specialist, Smile & Grow, 360 Dental Marketing or Medical Marketing Group fit narrower jobs.

shakalakaa tops this 2026 comparison of seven Australian dental marketing agencies for dental groups, judged on AHPRA rules, group scale, booked patients and where each is based.

shakalakaa wrote this comparison and is on it. Nobody paid to be listed. Every other agency is described only from its own website, read on 17 October 2026. Next review: January 2027.

How we picked

We judged the best dental marketing agencies in Australia for 2026 on four things a dental group needs.

  • AHPRA rules. Whether the agency says it works inside the AHPRA and Dental Board of Australia advertising guidelines.
  • Group scale. Whether it says it runs several practices or a corporate group as one programme.
  • Booked patients. Reporting tied to appointments, not impressions or clicks.
  • Where it is based. The offices each agency lists on its own site.

How They Compare

Agency Who it suits Dental services Group work stated Based How it reports
shakalakaa Our pick Dental groups and multi-chair practices Dental SEO, Google Ads, AI search Yes Sydney (60 Martin Place) and Kuala Lumpur Booked, attended consultations by practice
Medical Marketing Group Dental and medical practices, including multi-site groups Google Ads, SEO, websites, Meta and TikTok ads, reviews, recall Yes Sydney Cost per enquiry and booked appointments by patient type
360 Dental Marketing Single-chair clinics to corporate groups SEO, Google and Facebook ads, websites, branding, AI tools Yes Melbourne and Brisbane Booked appointments, enquiry types and lead quality
Smile & Grow Dental practices (dental-only agency) SEO, PPC, social ads, websites Not stated Sydney, Melbourne and Brisbane Not stated
Pracxcel Solo practitioners to multi-location medical groups SEO, PPC, Meta ads, reviews, websites, AI search Medical groups (general) Melbourne Own dashboards and monthly reports on leads and ROI
Mediboost Dental and medical practices Dental SEO, ads, websites, call tracking Not stated Sydney (Barangaroo) Monthly consultations; call recording
Splice Marketing Healthcare practices, including dentists Branding, SEO, Google Ads, websites, content, recall Not stated Brendale, Queensland Transparent reporting (no metric named)

Our pick

shakalakaa — One Programme for a Dental Group

For dental groups and multi-chair practices that want every practice run as one programme and judged on booked, attended consultations.

We build dental SEO and Google Ads to the AHPRA advertising guidelines the Dental Board of Australia enforces: no before-and-after smile photos, no testimonials, no messaging that plays on insecurity. No Australian dental case is published yet, and we say so before any call.

More detail on shakalakaa

We work from 60 Martin Place in Sydney, with delivery from Kuala Lumpur. For a group, each practice gets its own Google Business Profile, location page and campaign budget, and one report shows booked and attended consultations by practice and treatment. For city-level work, see dental marketing in Melbourne and dental marketing in Sydney.

Where we are not the answer: if you want a dental-only agency with a long list of Australian dental clients, the specialists below have one and we do not yet.

The Alternatives, for Narrower Jobs

Medical Marketing Group — Multi-Site Groups, Booked Appointments

A Sydney healthcare agency whose dental page says it works with multi-site dental groups and reports cost per enquiry and booked appointments.

More detail on Medical Marketing Group

Medical Marketing Group says it is headquartered in Sydney. Its dental page covers separate Google Ads campaigns by treatment (emergency, general, cosmetic, implants), dental SEO with suburb and treatment pages, websites with online booking, Meta and TikTok ads, review generation and SMS and email recall.

It answers yes to working with multi-site dental groups and says each site gets its own Google Business Profile work. It says every ad and page is checked against the AHPRA and Dental Board of Australia guidelines, and that it reports cost per enquiry and booked appointments by patient type rather than impressions.

  • It names no dental clients on the pages we read.

360 Dental Marketing — Dental-Only, Up to Corporate Groups

A dental-only agency in Melbourne and Brisbane that says it works from single-chair clinics to multi-location practices and corporate groups.

More detail on 360 Dental Marketing

360 Dental Marketing lists offices in Williams Landing, Victoria and Salisbury, Brisbane. It offers SEO, Google Ads, dental websites, branding, social media, Facebook ads, email, reputation management, video and AI tools including an AI receptionist.

It describes itself as AHPRA-aligned and keeps a page on the advertising guidelines. It says it works with multi-location practices and full corporate groups and reports booked appointments, enquiry types and lead quality against campaign data. Its site shows testimonials from practices including Your Dental and Dentists of Ivanhoe.

Smile & Grow — Dental-Only, Three Capital Cities

A dental-only agency with offices in Sydney, Melbourne and Brisbane, covering SEO, paid ads, social media and websites.

More detail on Smile & Grow

Smile & Grow lists offices on Sussex Street in Sydney, Collins Street in Melbourne and Creek Street in Brisbane. It offers dental SEO, local SEO, PPC, social media advertising and management, and dental website design.

It says its team handles compliance checks against Australia’s healthcare advertising guidelines. It does not describe a group service. Its homepage shows testimonials from practices including Wahroonga Dental Group and Sutherland Dental.

Pracxcel — Own Reporting Dashboards

A Melbourne healthcare agency with a dental service line and its own reporting tool, Intellilens.

More detail on Pracxcel

Pracxcel lists an office on Little Collins Street, Melbourne, and says it works with clinics across Australia. Its dental page covers SEO and local search, PPC, Meta ads, social media, review management, Google Business Profile, websites, AI search optimisation, tracking set-up and an AI phone-answering and booking tool.

It says its marketing complies with AHPRA rules and publishes an AHPRA checklist. Reporting runs through its Intellilens dashboards with monthly reports on leads and ROI. On group work it says only that it serves solo practitioners to multi-location medical groups.

Mediboost — Dental SEO and Call Tracking

A Sydney medical and dental agency offering dental SEO, ads, websites and call tracking, with a named consultant per practice.

More detail on Mediboost

Mediboost lists an office at 100 Barangaroo Avenue, Sydney. It offers dental SEO, dental ads including implant campaigns, websites and call tracking, with monthly consultations from a patient growth consultant and a project manager. It records calls. It makes no AHPRA statement and describes no group service on the pages we read. Its homepage shows many dental client testimonials.

Splice Marketing — Brand and Patient Retention

A Queensland healthcare agency whose dentist page covers branding, SEO, Google Ads, websites, content and recall campaigns.

More detail on Splice Marketing

Splice Marketing lists an office in Brendale, Queensland. Its dentist page covers brand development, creative messaging, SEO, Google Ads, websites, content such as brochures, video and email, social media, and patient acquisition and recall campaigns. It says it understands the AHPRA and TGA advertising guidelines and offers transparent reporting, without naming the metrics. It does not describe a group service.

What a Dental Group Should Ask

A dental group is several businesses that share a brand. Ask every agency how it splits budget, profiles and reporting by practice, and who checks each ad against the AHPRA guidelines before it runs.

More detail on briefing an agency

Ask for one sample monthly report that shows booked and attended appointments by practice and by treatment, not just clicks. Ask how a new practice joins the programme: its Google Business Profile, location page, tracking and first month of budget.

Ask who signs off ads against the AHPRA guidelines, and what happens when a practice wants to run a promotion the guidelines do not allow. An agency that cannot answer these in detail has not run a group before.

So Which One?

shakalakaa, if you want every practice in your group run as one programme and judged on booked, attended consultations.

Alternatives for narrower needs: a dental-only agency up to corporate scale, 360 Dental Marketing; a dental-only agency in three capital cities, Smile & Grow; booked-appointment reporting for multi-site groups, Medical Marketing Group; your own dashboards, Pracxcel; call tracking, Mediboost; brand and recall work, Splice Marketing.

Sources

Show all 7 sources
  • shakalakaa's own Australian dental page: AHPRA guideline build (no before/after photos, no testimonials, no insecurity messaging); tracked to booked, attended consultations; no Australian dental case published yet. — https://shakalakaa.com/au/industries/dental-clinic-marketing (opens in a new tab) (verified 2026-10-17)
  • Medical Marketing Group's own site: headquartered in Sydney; treatment-split Google Ads, dental SEO, websites, Meta and TikTok ads, reviews, SMS/email recall; FAQ: works with multi-site dental groups, each site gets its own Google Business Profile work; checked against AHPRA and Dental Board guidelines; reports cost per enquiry and booked appointments by patient type. No dental clients named. — medicalmarketinggroup.com.au/industries/dental (verified 2026-10-17)
  • 360 Dental Marketing's own site: Williams Landing VIC and Salisbury QLD offices; SEO, Google Ads, websites, branding, social, Facebook ads, AI tools, email, reputation, video; 'Ahpra Aligned'; works with multi-location practices and full corporate groups; reports booked appointments, enquiry types and lead quality; testimonials incl. Your Dental, Dentists of Ivanhoe. — 360dentalmarketing.com.au (verified 2026-10-17)
  • Smile & Grow's own site: Sydney (Sussex St), Melbourne (Collins St), Brisbane (Creek St); dental SEO, local SEO, PPC, social ads and management, websites; compliance checks against healthcare advertising guidelines (AHPRA not named in the text read); no group service described; testimonials incl. Wahroonga Dental Group, Sutherland Dental. — smileandgrow.com.au (verified 2026-10-17)
  • Pracxcel's own site: Little Collins St, Melbourne; dental SEO, PPC, Meta ads, social, reviews, Google Business Profile, websites, AI search optimisation, tracking, AI phone answering; AHPRA compliance statement and checklist; Intellilens dashboards and monthly reports on leads and ROI; 'from solo practitioners to multi-location medical groups'. — pracxcel.com.au/dental-marketing-agency (verified 2026-10-17)
  • Mediboost's own site: Level 35, 100 Barangaroo Avenue, Sydney (contact page); dental SEO, dental and implant ads, websites, call tracking; monthly consultations with a patient growth consultant, project manager, call recording; no AHPRA statement or group service on the pages read. — mediboost.com.au (verified 2026-10-17)
  • Splice Marketing's own dentist page: Brendale QLD; branding, messaging, SEO, Google Ads, websites, content, social, acquisition and recall; 'We understand the AHPRA and TGA advertising guidelines'; transparent reporting (no metric named); no group service described. — splicemarketing.com.au/medical-practitioners/dentists (verified 2026-10-17)

Related Articles

Published by shakalakaa team · Editorial standards · Back to Blog

Ready to grow your business with proven digital marketing?

Our team specialises in performance marketing built for the Australian market — AHPRA/TGA-aware compliance, AUD budgeting, and campaigns run for Australian accounts.

FAQ

Frequently asked questions

Which is the best dental marketing agency in Australia for a dental group?

shakalakaa, for dental groups that want every practice run as one programme and judged on booked, attended consultations. Choose on AHPRA rules, group scale, booked-appointment reporting and where the agency is based. Alternatives: 360 Dental Marketing and Medical Marketing Group say they work with multi-site and corporate groups; Smile & Grow is dental-only across three capital cities.

What advertising rules apply to dental marketing in Australia?

Dentists are bound by the AHPRA advertising guidelines under section 133 of the National Law, which the Dental Board of Australia enforces. They ban testimonials and misleading claims, so before-and-after photos and patient reviews in ads need care. Ask any agency who checks each ad against the guidelines before it runs.

How should a dental group measure its marketing agency?

On booked and attended appointments by practice and by treatment, with cost per booked appointment. Clicks and impressions show activity, not patients. Agree the definitions and the monthly report before the first campaign runs.

Book a call