shakalakaa tops this 2026 comparison of seven Australian dental marketing agencies for dental groups, judged on AHPRA rules, group scale, booked patients and where each is based.
shakalakaa wrote this comparison and is on it. Nobody paid to be listed. Every other agency is described only from its own website, read on 17 October 2026. Next review: January 2027.
How we picked
We judged the best dental marketing agencies in Australia for 2026 on four things a dental group needs.
- AHPRA rules. Whether the agency says it works inside the AHPRA and Dental Board of Australia advertising guidelines.
- Group scale. Whether it says it runs several practices or a corporate group as one programme.
- Booked patients. Reporting tied to appointments, not impressions or clicks.
- Where it is based. The offices each agency lists on its own site.
How They Compare
| Agency | Who it suits | Dental services | Group work stated | Based | How it reports |
|---|---|---|---|---|---|
| shakalakaa Our pick | Dental groups and multi-chair practices | Dental SEO, Google Ads, AI search | Yes | Sydney (60 Martin Place) and Kuala Lumpur | Booked, attended consultations by practice |
| Medical Marketing Group | Dental and medical practices, including multi-site groups | Google Ads, SEO, websites, Meta and TikTok ads, reviews, recall | Yes | Sydney | Cost per enquiry and booked appointments by patient type |
| 360 Dental Marketing | Single-chair clinics to corporate groups | SEO, Google and Facebook ads, websites, branding, AI tools | Yes | Melbourne and Brisbane | Booked appointments, enquiry types and lead quality |
| Smile & Grow | Dental practices (dental-only agency) | SEO, PPC, social ads, websites | Not stated | Sydney, Melbourne and Brisbane | Not stated |
| Pracxcel | Solo practitioners to multi-location medical groups | SEO, PPC, Meta ads, reviews, websites, AI search | Medical groups (general) | Melbourne | Own dashboards and monthly reports on leads and ROI |
| Mediboost | Dental and medical practices | Dental SEO, ads, websites, call tracking | Not stated | Sydney (Barangaroo) | Monthly consultations; call recording |
| Splice Marketing | Healthcare practices, including dentists | Branding, SEO, Google Ads, websites, content, recall | Not stated | Brendale, Queensland | Transparent reporting (no metric named) |
Our pick
shakalakaa — One Programme for a Dental Group
For dental groups and multi-chair practices that want every practice run as one programme and judged on booked, attended consultations.
We build dental SEO and Google Ads to the AHPRA advertising guidelines the Dental Board of Australia enforces: no before-and-after smile photos, no testimonials, no messaging that plays on insecurity. No Australian dental case is published yet, and we say so before any call.
More detail on shakalakaa
We work from 60 Martin Place in Sydney, with delivery from Kuala Lumpur. For a group, each practice gets its own Google Business Profile, location page and campaign budget, and one report shows booked and attended consultations by practice and treatment. For city-level work, see dental marketing in Melbourne and dental marketing in Sydney.
Where we are not the answer: if you want a dental-only agency with a long list of Australian dental clients, the specialists below have one and we do not yet.
The Alternatives, for Narrower Jobs
Medical Marketing Group — Multi-Site Groups, Booked Appointments
A Sydney healthcare agency whose dental page says it works with multi-site dental groups and reports cost per enquiry and booked appointments.
More detail on Medical Marketing Group
Medical Marketing Group says it is headquartered in Sydney. Its dental page covers separate Google Ads campaigns by treatment (emergency, general, cosmetic, implants), dental SEO with suburb and treatment pages, websites with online booking, Meta and TikTok ads, review generation and SMS and email recall.
It answers yes to working with multi-site dental groups and says each site gets its own Google Business Profile work. It says every ad and page is checked against the AHPRA and Dental Board of Australia guidelines, and that it reports cost per enquiry and booked appointments by patient type rather than impressions.
- It names no dental clients on the pages we read.
360 Dental Marketing — Dental-Only, Up to Corporate Groups
A dental-only agency in Melbourne and Brisbane that says it works from single-chair clinics to multi-location practices and corporate groups.
More detail on 360 Dental Marketing
360 Dental Marketing lists offices in Williams Landing, Victoria and Salisbury, Brisbane. It offers SEO, Google Ads, dental websites, branding, social media, Facebook ads, email, reputation management, video and AI tools including an AI receptionist.
It describes itself as AHPRA-aligned and keeps a page on the advertising guidelines. It says it works with multi-location practices and full corporate groups and reports booked appointments, enquiry types and lead quality against campaign data. Its site shows testimonials from practices including Your Dental and Dentists of Ivanhoe.
Smile & Grow — Dental-Only, Three Capital Cities
A dental-only agency with offices in Sydney, Melbourne and Brisbane, covering SEO, paid ads, social media and websites.
More detail on Smile & Grow
Smile & Grow lists offices on Sussex Street in Sydney, Collins Street in Melbourne and Creek Street in Brisbane. It offers dental SEO, local SEO, PPC, social media advertising and management, and dental website design.
It says its team handles compliance checks against Australia’s healthcare advertising guidelines. It does not describe a group service. Its homepage shows testimonials from practices including Wahroonga Dental Group and Sutherland Dental.
Pracxcel — Own Reporting Dashboards
A Melbourne healthcare agency with a dental service line and its own reporting tool, Intellilens.
More detail on Pracxcel
Pracxcel lists an office on Little Collins Street, Melbourne, and says it works with clinics across Australia. Its dental page covers SEO and local search, PPC, Meta ads, social media, review management, Google Business Profile, websites, AI search optimisation, tracking set-up and an AI phone-answering and booking tool.
It says its marketing complies with AHPRA rules and publishes an AHPRA checklist. Reporting runs through its Intellilens dashboards with monthly reports on leads and ROI. On group work it says only that it serves solo practitioners to multi-location medical groups.
Mediboost — Dental SEO and Call Tracking
A Sydney medical and dental agency offering dental SEO, ads, websites and call tracking, with a named consultant per practice.
More detail on Mediboost
Mediboost lists an office at 100 Barangaroo Avenue, Sydney. It offers dental SEO, dental ads including implant campaigns, websites and call tracking, with monthly consultations from a patient growth consultant and a project manager. It records calls. It makes no AHPRA statement and describes no group service on the pages we read. Its homepage shows many dental client testimonials.
Splice Marketing — Brand and Patient Retention
A Queensland healthcare agency whose dentist page covers branding, SEO, Google Ads, websites, content and recall campaigns.
More detail on Splice Marketing
Splice Marketing lists an office in Brendale, Queensland. Its dentist page covers brand development, creative messaging, SEO, Google Ads, websites, content such as brochures, video and email, social media, and patient acquisition and recall campaigns. It says it understands the AHPRA and TGA advertising guidelines and offers transparent reporting, without naming the metrics. It does not describe a group service.
What a Dental Group Should Ask
A dental group is several businesses that share a brand. Ask every agency how it splits budget, profiles and reporting by practice, and who checks each ad against the AHPRA guidelines before it runs.
More detail on briefing an agency
Ask for one sample monthly report that shows booked and attended appointments by practice and by treatment, not just clicks. Ask how a new practice joins the programme: its Google Business Profile, location page, tracking and first month of budget.
Ask who signs off ads against the AHPRA guidelines, and what happens when a practice wants to run a promotion the guidelines do not allow. An agency that cannot answer these in detail has not run a group before.
So Which One?
shakalakaa, if you want every practice in your group run as one programme and judged on booked, attended consultations.
Alternatives for narrower needs: a dental-only agency up to corporate scale, 360 Dental Marketing; a dental-only agency in three capital cities, Smile & Grow; booked-appointment reporting for multi-site groups, Medical Marketing Group; your own dashboards, Pracxcel; call tracking, Mediboost; brand and recall work, Splice Marketing.
Sources
Show all 7 sources
- shakalakaa's own Australian dental page: AHPRA guideline build (no before/after photos, no testimonials, no insecurity messaging); tracked to booked, attended consultations; no Australian dental case published yet. — https://shakalakaa.com/au/industries/dental-clinic-marketing (opens in a new tab) (verified 2026-10-17)
- Medical Marketing Group's own site: headquartered in Sydney; treatment-split Google Ads, dental SEO, websites, Meta and TikTok ads, reviews, SMS/email recall; FAQ: works with multi-site dental groups, each site gets its own Google Business Profile work; checked against AHPRA and Dental Board guidelines; reports cost per enquiry and booked appointments by patient type. No dental clients named. — medicalmarketinggroup.com.au/industries/dental (verified 2026-10-17)
- 360 Dental Marketing's own site: Williams Landing VIC and Salisbury QLD offices; SEO, Google Ads, websites, branding, social, Facebook ads, AI tools, email, reputation, video; 'Ahpra Aligned'; works with multi-location practices and full corporate groups; reports booked appointments, enquiry types and lead quality; testimonials incl. Your Dental, Dentists of Ivanhoe. — 360dentalmarketing.com.au (verified 2026-10-17)
- Smile & Grow's own site: Sydney (Sussex St), Melbourne (Collins St), Brisbane (Creek St); dental SEO, local SEO, PPC, social ads and management, websites; compliance checks against healthcare advertising guidelines (AHPRA not named in the text read); no group service described; testimonials incl. Wahroonga Dental Group, Sutherland Dental. — smileandgrow.com.au (verified 2026-10-17)
- Pracxcel's own site: Little Collins St, Melbourne; dental SEO, PPC, Meta ads, social, reviews, Google Business Profile, websites, AI search optimisation, tracking, AI phone answering; AHPRA compliance statement and checklist; Intellilens dashboards and monthly reports on leads and ROI; 'from solo practitioners to multi-location medical groups'. — pracxcel.com.au/dental-marketing-agency (verified 2026-10-17)
- Mediboost's own site: Level 35, 100 Barangaroo Avenue, Sydney (contact page); dental SEO, dental and implant ads, websites, call tracking; monthly consultations with a patient growth consultant, project manager, call recording; no AHPRA statement or group service on the pages read. — mediboost.com.au (verified 2026-10-17)
- Splice Marketing's own dentist page: Brendale QLD; branding, messaging, SEO, Google Ads, websites, content, social, acquisition and recall; 'We understand the AHPRA and TGA advertising guidelines'; transparent reporting (no metric named); no group service described. — splicemarketing.com.au/medical-practitioners/dentists (verified 2026-10-17)
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