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RedNote marketing

RedNote marketing for Australian brands

Last updated October 2026
Quick answer

shakalakaa runs rednote marketing for Australian brands that sell to Chinese-speaking customers: business-account verification, Simplified Chinese notes written from RedNote search terms, Juguang ads and comment management, reported in saves, search ranking and enquiries. Creator seeding uses Malaysian and Singaporean creators only. We have not yet published an Australian RedNote case.

What rednote marketing does for an Australian brand

  • Found where Chinese-speaking customers search. Notes built around the terms people type into RedNote before they buy or book.
  • A verified brand account. Business verification prepared with your company documents, which opens the Juguang ad console.
  • Ads that push proven notes. Juguang budget goes behind the notes already earning saves and comments.
  • Reporting tied to enquiries. Saves, search ranking for target terms, DMs and enquiries, in one monthly report.

What a xiaohongshu marketing agency runs for you

As a xiaohongshu marketing agency working brand-side, we run the account, the content, the ads and the replies as one programme. Notes are written natively in Simplified Chinese; comments and DMs are answered in Mandarin. The account and ad account stay in your company's name.

Which Australian brands use RedNote

Creator seeding on RedNote

We run creators in Malaysia and Singapore only, so creator seeding suits Australian brands targeting Chinese-speaking audiences in those markets, such as visitors, students and buyers. For Australian-based RedNote creators, a local agency is the better choice. Creator programmes on other platforms run through our influencer marketing agency in Australia.

Health and price claims in RedNote notes

Notes are advertising when a business posts or pays for them. For registered health practitioners, AHPRA advertising rules apply, including the ban on testimonials about clinical care; check drafts with our AHPRA ad checker. Prices in notes and ads must be complete under the Australian Consumer Law.

Do you have an Australian RedNote case?

Not yet. We have not published an Australian RedNote or creator case, and we do not borrow results from other markets. Social content for the same accounts runs through our social media marketing in Australia team.

FAQ

Frequently asked questions

Can an Australian company get a verified RedNote business account?

Verification rules are set by Xiaohongshu and change over time. We prepare the application with your company documents and a Chinese brand introduction, and we do not promise the platform's decision.

Is RedNote the same as Xiaohongshu?

Yes. RedNote is the international name for Xiaohongshu (小红书), the search-led Chinese lifestyle platform.

Do you write notes in Chinese?

Yes. Notes are written natively in Simplified Chinese from RedNote search terms, and comments and DMs are answered in Mandarin.

Can you run Australian RedNote creators?

No. We run creators in Malaysia and Singapore only, which suits campaigns aimed at Chinese-speaking audiences there. For Australian-based creators, a local agency is the better choice.

How is RedNote marketing priced?

Each engagement is quoted on its scope: note volume, creator seeding and ad budget. We do not publish rates.

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