Skip to main content
Book a call
Ofload

Ofload: Freight SEO and a Native Carrier App in Australia, from 95 to 420 Shipper Leads a Month

Enterprise technical SEO and programmatic freight-corridor pages to win shippers, plus native iOS and Android carrier apps and store optimisation to win truck drivers — for Ofload, an Australian digital road freight platform.

Last updated September 2026

The client

Ofload is an Australian digital road freight platform that matches shippers — FMCG, retail and manufacturing brands — with carriers and owner-drivers. It has to grow on two sides at once: enterprise shippers asking for freight quotes, and truck drivers who install the carrier app to find loads, submit proof of delivery and get paid.

The problem

At the start of 2025 the website ran on a legacy static build, drew about 19,200 organic clicks a month and held a Google top-three position on 16 commercial terms, producing about 95 shipper leads a month.

The carrier app was a cross-platform hybrid build with about 1,150 installs a month. Only 6.4% of store visitors installed it, and each verified onboarded driver cost AUD 52.40.

What we did

  • Freight-corridor pages. More than 240 programmatic interstate corridor hubs, grouped into intercapital lane clusters, with structured logistics service markup on every route.
  • Technical SEO. Indexation rebuilt and largest contentful paint brought under 1.2 seconds; shipper searches separated from career-driver searches so each lands on the right page; industry link acquisition from supply-chain publications.
  • Native carrier apps. The hybrid app rebuilt natively in Swift and Kotlin, with sign-on-glass proof of delivery and FastPay integration for driver settlement within 48 hours.
  • Driver onboarding. Automated recognition of ABN and policy documents, sign-up cut from 14 fields to four steps, and push alerts that bring back drivers who stall halfway.
  • Store optimisation. FastPay on the lead screenshots, a 30-second driver demonstration video, and continuous A/B tests on icons and keyword tags in both stores.
  • Shipper conversion. Freight rate estimator widgets on lane pages, and high-tonnage enquiries routed straight to the sales desks.

What we delivered

240+

interstate freight-corridor pages

Programmatic lane hubs such as Melbourne to Sydney, with logistics service schema.

2

native carrier apps

Swift for iOS and Kotlin for Android, replacing a cross-platform hybrid build.

14 → 4

driver sign-up steps

With automated recognition of ABN and policy documents.

< 1.2 s

largest contentful paint

Core Web Vitals work across the corridor and service pages.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (January–December 2025)

Metric Before After
Organic clicks a month 19,200 88,400 (4.6×, Q4 2025 run-rate)
Google top-three positions, commercial freight terms 16 148
Page-one terms (top 10) 82 490
High-intent search click-through rate 2.1% +240%
Carrier app installs a month 1,150 6,700 (5.8×)
Store listing conversion, both stores 6.4% 23.8%
Apple App Store listing conversion 7.1% 24.5%
Google Play listing conversion 5.8% 23.1%
Average store rating 3.4 stars 4.6 stars
Cost per verified onboarded driver AUD 52.40 AUD 24.10 (−54%)
Enterprise shipper leads a month 95 420 (4.4×)
Lane quote form conversion 1.8% 5.4%
Lead-to-contract conversion 12.5% 28.2%

Sources: Google Search Console (clicks, click-through rate), Google Search Console and Ahrefs position tracking (rankings), Apple App Store Connect and Google Play Console (installs, listing conversion, ratings), Ofload's carrier CRM and App Store paid performance analytics (cost per driver), and GA4 enterprise lead events with Ofload's HubSpot CRM (shipper leads, quote form, contracts).

Cost per driver is the client's media cost divided by verified onboarded drivers; it is not shakalakaa's fee, which we do not publish.

What this means for your digital road freight platform

The plain-language version. Over 2025 Ofload's organic clicks grew 4.6-fold and its top-three Google positions on commercial freight terms went from 16 to 148. The corridor pages cover lanes such as Melbourne to Sydney; for Victorian businesses, see SEO for Melbourne businesses.

Enterprise shipper leads rose from about 95 to 420 a month, and more of them became contracts. On the driver side, the rebuilt app went from about 1,150 to 6,700 installs a month, and each onboarded driver cost less than half as much.

More detail on What this means for your digital road freight platform

What this says about shakalakaa: we can build the product and market it in the same engagement — native app development, store optimisation and SEO — and judge the work on shippers and drivers won, not on either part alone.

Comparing agencies? See our comparison of Sydney SEO agencies.

For a wider view, read the comparison of Australian marketing agencies.

Client results

Work we can show

North (AMP)

Wealth platform · Australia · SEO, App store optimisation

4.0× qualified adviser leads · Jan–Dec 2025

Adviser search architecture, faster pages, app store optimisation for the investor apps and qualification built into the CRM.

Nomad Coffee Group

Specialty coffee · Australia · Shopify Plus, B2B portal, SEO

3.4× wholesale portal orders · Jan–Aug 2026

One Shopify Plus architecture, a self-serve wholesale portal for 700+ cafés, NetSuite middleware and national SEO.
All case studies
FAQ

Frequently asked questions

What did shakalakaa do for Ofload?

Built more than 240 programmatic freight-corridor pages and rebuilt the technical SEO, rebuilt the carrier app natively in Swift and Kotlin with proof of delivery and FastPay, shortened driver sign-up, optimised both app store listings and added freight rate estimators to lane pages.

What were the results?

From January to December 2025: organic clicks from 19,200 to 88,400 a month, top-three commercial terms from 16 to 148, carrier app installs from 1,150 to 6,700 a month, cost per onboarded driver from AUD 52.40 to AUD 24.10, and shipper leads from 95 to 420 a month.

Why rebuild the carrier app natively?

Drivers use the app on the road to take jobs, sign for deliveries and get paid. A native build in Swift and Kotlin made those steps faster and more reliable than the hybrid app it replaced, which showed in store ratings and installs.

Is the AUD 24.10 cost per driver shakalakaa's fee?

No. It is the client's media cost divided by verified onboarded drivers. shakalakaa does not publish its fees.

Let's talk

Let's start the convo.

Want results like this for your own digital road freight platform?

Book a free strategy callChat on WhatsApp (opens in a new tab)