How do Hong Kong's KOL agencies compare?
Last updated: October 2026. shakalakaa wrote this list and ranks itself first; no agency paid to appear. Other agencies' details come only from their own websites, read on 19 October 2026, and no prices or rate cards are shown.
| Agency | Best for | Services | Markets | Pricing model | Note |
|---|---|---|---|---|---|
| shakalakaa | Brands and clinic groups measuring KOL on bookings | Creator selection, contracting, paid amplification, Xiaohongshu operations, tracking | MY, SG, AU, HK, TW (HK run from Kuala Lumpur) | On request | Brand-side only; no published Hong Kong KOL case yet |
| Hypertree | KOL alongside MTR, bus, TV and outdoor media | Media buying, KOL and Xiaohongshu campaigns, TVC production | HK | Creator fee plus flat management fee (published model) | Names clients such as Universal Music and Po Leung Kuk |
| Cloudbreakr | Data-led creator discovery and analytics | Influencer search, audience and competitor analytics, campaign management | HK, MY, SG | On request | Offices in Kwun Tong and Kuala Lumpur |
| Echolade | Large creator networks, including finance KOLs | KOL management, social seeding, online reputation management | HK, mainland China | On request | Says more than 1,000 KOLs work with it |
| Daycatch | Cross-platform campaigns across Hong Kong and mainland creators | KOL marketing, social media, SEO, SEM, websites | HK, mainland China | On request | Office in San Po Kong |
| Sight Seeker | KOL tied to tracked enquiries and sales | Creator vetting, contracts and usage rights, disclosure checks, paid amplification | HK | Management fee separate from creator fees (published model) | Single office in Tsim Sha Tsui |
| SDMC | Xiaohongshu and mainland-facing brands | KOL and KOC seeding, Xiaohongshu, WeChat, SEO, GEO, media buying | HK, with go-global work into Australia and Canada | On request | Founded in 2016 |
Markets are where each agency says it works or has offices. A pricing model is shown only where the agency publishes one on its own site; rate figures are left out.
Which agency is best for content creation plus paid amplification?
shakalakaa is the pick when creator content must also work as ads, because the same social team contracts the creator and runs the paid amplification, so a good post does not stall as organic-only.
Our Hong Kong proof sits in the same team: for Seoul Aesthetic, organic Instagram profile visits rose 280% alongside the clinical Instagram content we ran, as its case page states.
Sight Seeker agrees usage rights in writing so the best posts can be reused as ads. Hypertree pairs KOL with creative and TVC production, and plans KOL seeding around MTR, bus and tram campaigns.
Which agency is best for KOL campaign tracking and reporting?
shakalakaa is the pick for tracking, because every Hong Kong KOL campaign is measured against an outcome the brand already counts, such as appointments, add-to-carts or qualified enquiries, and reported in HKD. That matters more than likes when the budget has to be defended.
Sight Seeker gives each creator a unique code, tracked link or WhatsApp prompt and reports cost per result by creator. Hypertree uses UTMs, promo-code attribution and Meta's Conversions API where possible, and Daycatch offers ongoing performance tracking with campaign reports.
Should you use an influencer platform or a KOL agency?
Use a platform when your team will run the campaign and mainly needs to find and vet creators; use an agency when you want briefing, contracts, approvals and reporting handled for you. Cloudbreakr is the clearest example of the first: it offers an influencer database it puts at more than 100,000 KOLs across Asia, with audience and competitor analytics.
shakalakaa works brand-side only, with no creator roster and no talent representation, so creator choice is not tied to a roster. Echolade and Daycatch sit in between, running campaigns from large creator networks they say they maintain.
Which agency is best for Xiaohongshu and mainland audiences?
SDMC is the specialist for Xiaohongshu: its page covers official account setup, KOC and KOL seeding notes and links to in-app shopping, alongside WeChat and mainland search. Hypertree runs Xiaohongshu seeding for mainland visitors and cross-border shoppers in Hong Kong.
shakalakaa runs Xiaohongshu for Hong Kong brands as one programme, covering account verification, a monthly content calendar, KOL collaboration and paid note promotion, reported alongside other channels. Instagram remains the main KOL channel for most local Hong Kong audiences, a point Hypertree and Sight Seeker both make on their sites.
Which agency is best for clinics and regulated products?
A paid creator post for a clinic or health product is still an advertisement. The Department of Health's FAQ on the Undesirable Medical Advertisements Ordinance (opens in a new tab) says the law covers advertisements on the internet, so creator scripts need the same check as an ad.
shakalakaa is the pick for clinics: both its published Hong Kong cases are aesthetic clinics, and it builds creative against the ordinance from the start, as set out in our guide to Hong Kong medical advertising rules. Sight Seeker says it checks drafts for accuracy and labels sponsored posts.
How did we rank these KOL agencies?
We ranked each agency on five criteria, using only what it publishes about itself. Where an agency's site was silent on a point, we said so rather than guess.
- Channel depth: does it cover Instagram, Xiaohongshu and paid amplification, or only creator booking?
- Regulated-industry experience: does it show a review process for clinics, health or finance content?
- Multi-market capability: can it run Hong Kong alongside mainland or other markets?
- Reporting transparency: does it report enquiries, sales or bookings per creator rather than likes?
- Client size: does its published work show organisations of the size this page's readers run?
What does shakalakaa offer for KOL marketing in Hong Kong?
shakalakaa — Brands and clinic groups measuring KOL on bookings
shakalakaa runs KOL campaigns inside its Hong Kong social team: briefing, creator selection by audience fit, contracting, content review and paid amplification, for Cantonese or Mandarin-speaking audiences. We have no Hong Kong office: Hong Kong accounts are run remotely by our team in Kuala Lumpur.
We have not yet published a Hong Kong KOL case. Our Hong Kong proof is paid and social work for clinics: Seoul Aesthetic went from 42 to 168 consultation enquiries a month, and Skin & Beam from 85 to 362 pre-paid bookings a month, as their case pages state.
See our social media and KOL service for Hong Kong. Talk to shakalakaa.
What does Hypertree offer for KOL marketing?
Hypertree — KOL alongside MTR, bus, TV and outdoor media
Hypertree (Hypertree Limited, 種子廣告有限公司) is an independent media buying agency at 26 Wellington Street, Central, founded in November 2021. It plans and buys MTR, bus, tram, billboard and TV media, and runs KOL and Xiaohongshu campaigns from creator scouting to reporting.
Its KOL page covers Instagram, YouTube, Threads, TikTok, Xiaohongshu and Facebook, and says the creator's fee and its management fee are shown separately. Its about page names clients including Universal Music, PuraPharm, Po Leung Kuk and Hang Seng University.
What does Cloudbreakr offer for KOL marketing?
Cloudbreakr — Data-led creator discovery and analytics
Cloudbreakr is an influencer marketing agency and analytics platform with an office at 52 Hung To Road, Kwun Tong, and another in Kuala Lumpur. It says its network covers more than 100,000 KOLs across Asia, including Hong Kong, Malaysia and Singapore.
Its tools cover influencer discovery, performance and audience demographics, keyword trends, brand fit and competitor tracking, and its team also plans and runs campaigns. Its site does not name clients in text.
What does Echolade offer for KOL marketing?
Echolade — Large creator networks, including finance KOLs
Echolade, run by Pulse Radar Limited (培思達有限公司), is based at Max Share Centre, 367-373 King's Road, North Point. It says more than 1,000 KOLs work with it across Hong Kong and mainland China, on Instagram, Facebook, YouTube and Xiaohongshu.
It groups creators by industry, including a network of finance and investment KOLs for seminars and events, and also offers product-trial collaborations, social seeding on Threads and forums, and online reputation management. It says it is a tech partner of the HKPC Digital DIY portal.
What does Daycatch offer for KOL marketing?
Daycatch — Cross-platform campaigns across Hong Kong and mainland creators
Daycatch is a full-service digital marketing agency at Tontex Industrial Building, 2-4 Sheung Hei Street, San Po Kong. It says it is an official partner of platforms including Google, Facebook and Xiaohongshu, and works with more than 200,000 influencers across mainland China and Hong Kong.
Its KOL service covers strategy, creator selection, relationship management and performance tracking on Facebook, Instagram, WeChat and Xiaohongshu. Its KOL page shows campaigns for Enchanteur and an agnès b. collaboration.
What does Sight Seeker offer for KOL marketing?
Sight Seeker — KOL tied to tracked enquiries and sales
Sight Seeker is a Hong Kong digital marketing agency whose only office is on Chatham Road South, Tsim Sha Tsui. Its KOL service checks each creator's Hong Kong audience share and engagement quality, then agrees deliverables, approvals and usage rights in writing.
Each creator gets a unique code, tracked link or WhatsApp prompt, and the best posts are extended as paid partnership ads. It says sponsored posts are labelled, and its management fee is quoted separately from creator fees. Its KOL page names no clients.
What does SDMC offer for KOL marketing?
SDMC — Xiaohongshu and mainland-facing brands
SDMC (香港數碼市場策劃有限公司) says it was founded in 2016, with an office on the 28th floor of 9 Wing Hong Street, Cheung Sha Wan. Its services include KOL and KOC campaigns, Xiaohongshu and WeChat marketing, SEO, GEO and digital media buying.
Its Xiaohongshu page covers official account setup and management, seeding notes through KOLs and KOCs, and linking notes to in-app shopping. It also helps mainland brands expand from Hong Kong into Australia and Canada.