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Seoul Aesthetic

Seoul Aesthetic Hong Kong: Aesthetic Clinic Marketing, Consultation Enquiries Up 4×

Meta Ads routed into WhatsApp consultation triage, high-intent Google Search campaigns and clinical social content for Seoul Aesthetic, a Hong Kong medical aesthetics clinic, measured in consultation enquiries, blended cost per lead, show-up rate and attributed return on ad spend.

Last updated September 2026

The client

Seoul Aesthetic is a Hong Kong clinical medical aesthetics clinic offering Korean treatment protocols, including high-ticket energy-device treatments.

The problem

Earlier campaigns produced casual price enquiries rather than consultations for the clinic's high-ticket treatments. Competing clinics were taking the patients searching for exactly those treatments, and the clinic's social feeds did not show its clinical standards or certified protocols. At the start the clinic received 42 consultation enquiries a month at HK$1,150 each, and 51% of booked patients attended.

What we did

  • Meta Ads into WhatsApp triage. Reels and carousel ads testing pain-point creative against aspirational results creative, leading to a mobile assessment selector and a personal WhatsApp consultation with a clinic coordinator.
  • Google Search for high intent. Campaigns on specific treatment searches, for people already close to booking.
  • Clinical social content. Instagram feeds built around the clinic's certified Korean protocols, practitioner explainers and zero-downtime treatment logs.
  • Trust-first messaging. Certified practitioners and genuine devices shown up front, and the local worry about hard selling addressed before the visit.
  • Treatment bundles. Skin-booster and energy-device treatments presented together as one facial protocol, to lift first-visit value.
  • Fast follow-up. The clinic's coordinators answer each enquiry within five minutes.
More detail on what we did

Medical and aesthetic advertising in Hong Kong sits under the Undesirable Medical Advertisements Ordinance (Cap. 231) — see the Hong Kong medical ad checker and the rules guide (Traditional Chinese).

What we delivered

3

channels

Meta Ads, Google Search and organic Instagram, run as one acquisition programme.

1

WhatsApp triage flow

A mobile assessment selector that hands each enquiry to a clinic coordinator on WhatsApp.

2

creative angles tested

Pain-point creative against aspirational results creative, on Reels and carousels.

1

attribution setup

Server-side UTMs in GA4, the Meta Conversions API and the clinic's booking log.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (Six-month growth phase (month 1 to month 6))

Metric Before After
Consultation enquiries a month 42 168 (4.0×)
Blended cost per lead (Meta and Search) HK$1,150 HK$380 (−67%)
Consultation show-up rate 51% 84% (+33 points)
Attributed return on ad spend 1.8× 5.4× (3.0×)
Organic Instagram profile visits — +280%
Google Search conversion rate — 14.2%
Landing page click-to-chat rate — 14.8%
Share of leads: Meta / Google Search / direct and organic social — 58% / 32% / 10%

Sources: Meta Ads Manager (Meta leads and cost); GA4 with server-side UTMs (Search conversion rate, click-to-chat, lead-source split); the clinic CRM and booking log (show-up rate, attributed revenue for ROAS). Enquiries are WhatsApp and form submissions. Cost per lead is the client's blended Meta and Google media cost, not shakalakaa's fee.

What this means for your clinic

The plain-language version. Within six months the clinic went from 42 to 168 consultation enquiries a month, each enquiry cost HK$380 instead of HK$1,150, and 84% of booked patients turned up instead of 51%.

What this says about shakalakaa: we run Meta Ads, Google Search and social content for Hong Kong clinics as one programme, measured to attended consultations rather than to clicks.

More detail on What this means for your clinic
Client results

Work we can show

Skin & Beam

Aesthetic clinic · Hong Kong · Web, Meta Ads, Tracking

85 → 362 pre-paid bookings a month · 6 months

A mobile booking platform with published pricing and deposit checkout, server-side Conversions API, and Meta Ads around each branch.
All case studies
FAQ

Frequently asked questions

What did shakalakaa do for Seoul Aesthetic?

Ran Meta Ads into a WhatsApp consultation triage flow, Google Search campaigns for high-intent treatment searches, and the clinic's clinical Instagram content, with server-side attribution across all three.

What were the results?

Over a six-month growth phase: consultation enquiries from 42 to 168 a month, blended cost per lead from HK$1,150 to HK$380, show-up from 51% to 84%, and attributed ROAS from 1.8× to 5.4×.

Why did show-up improve as well as lead volume?

Because the ads and content showed certified practitioners and addressed hard selling before the visit, and coordinators replied to each enquiry within five minutes, so more booked patients arrived.

Is the HK$380 shakalakaa's fee?

No. It is the client's blended Meta and Google media cost per lead. shakalakaa does not publish its fees.

Let's talk

Let's start the convo.

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