What a Hong Kong brand gets from a KOL agency like us
- Word of mouth in a new market. Local creators introduce the brand to Malaysian and Singaporean audiences before the ads arrive.
- Content you can run as ads. Usage rights are in every contract, so the posts that work run from the creator's handle on Meta and TikTok.
- Results a finance team can check. Enquiries, orders, bookings and cost per result, with reach kept as context.
- One disclosure and claims standard. Every paid post is labelled, and health, beauty and finance claims are checked before filming.
Which Hong Kong brands this kol agency work suits
We work with groups, chains and mid-to-large brands:
- Clinic and healthcare groups opening in Malaysia or Singapore, where creator claims are tightly limited; see aesthetic clinic marketing in Hong Kong, dental clinic marketing in Hong Kong and healthcare marketing in Hong Kong.
- Banks, insurers and wealth brands, whose creator scripts go through their own compliance review; see financial services marketing in Hong Kong.
- Retail, F&B and consumer brands launching products or outlets across the region.
If you need creators in Hong Kong itself, a local Hong Kong agency is the better choice.
How a campaign runs
- Objective and claims list. The result to measure and what creators may say, agreed first.
- Creator shortlist. Chosen on audience location, content quality and past results, not follower count alone.
- Contract. Deliverables, dates, disclosure wording, exclusivity and ad usage rights, signed before filming.
- Publish and amplify. Drafts reviewed; the strongest posts run as whitelisted Meta ads or TikTok Spark Ads.
- Report. Enquiries, orders and bookings, by creator.
Creator rules in Malaysia and Singapore
- Singapore: the ASAS social media guidelines require paid creator content to disclose the commercial relationship, and MOH says non-medical professionals, social media influencers included, may not advertise licensable healthcare services.
- Malaysia: advertisements for medicines and health products, creator posts included, need Medicine Advertisements Board (KKLIU) approval first.
We review every draft against these before it goes live; confirm specifics with your legal adviser.
Our Hong Kong work
We have not published a Hong Kong KOL case. These are the same team's Hong Kong results, from paid media and booking work rather than creator campaigns:
- Seoul Aesthetic: consultation enquiries from 42 to 168 a month over six months.
- Skin & Beam: pre-paid bookings from 85 to 362 a month over six months.
We serve Hong Kong clients remotely from Kuala Lumpur; we have no Hong Kong office. Social and video work for the same accounts runs through our social media marketing in Hong Kong team, with filming by our video production Hong Kong team.