Who we work with in Hong Kong healthcare
We work with medical groups, specialist clinic chains and private hospitals whose enquiries arrive across WhatsApp, phone, web forms and walk-ins, and whose marketing has to clear both the law and the Medical Council's Code. Medical marketing in Hong Kong is judged here on booked appointments, not clicks.
For segment pages, see our aesthetic clinic marketing work and our dental clinic marketing work; this page covers groups that run several specialties or sites.
Clinic-group work we can show in Hong Kong
Our published Hong Kong work is with clinic groups, not hospitals.
- Skin & Beam, a clinic with branches in Causeway Bay, Tsim Sha Tsui and Mong Kok: we built a booking platform with live branch availability and deposit checkout, with server-side Conversions API tracking and Meta Ads. Pre-paid bookings rose from 85 to 362 a month over six months.
- Seoul Aesthetic: Meta Ads routed into WhatsApp triage and Google Search lifted consultation enquiries from 42 to 168 a month, and the show-up rate from 51% to 84%.
What Hong Kong's medical advertising rules change in practice
The Undesirable Medical Advertisements Ordinance (Cap. 231) bans any advertisement likely to lead people to use a treatment for the diseases listed in its Schedule 1, such as tumours, heart disease, hypertension and diabetes, and it applies to hospitals and clinics as much as to product sellers.
Schedule 2 also bars advertising "the surgical alteration of a person's appearance". Anyone named or given as a contact in a non-compliant advertisement is presumed to have published it, and a first offence carries a fine of up to HK$50,000 and six months' imprisonment.
- Separately, the Medical Council's Code of Professional Conduct holds doctors responsible for the advertising of the group or hospital they practise in (section 18), and bars comparative or superiority claims, patient testimonials in the media and content that raises unrealistic expectations (section 5). The Department of Health does not pre-approve advertisements.
- So every ad set and landing page gets a claims check against the Schedules before launch. Our Hong Kong medical advertising rules guide and free medical ad checker set out the detail. Confirm specifics with your legal adviser.
What we build for medical groups
- Booking and enquiry flows on WhatsApp. Enquiries triaged to the right department or branch, with deposit or booking links where the service allows.
- CRM handover. Every enquiry recorded once, so front-desk staff and doctors work from one record.
- Department-level reporting. Spend, enquiries and booked appointments by department and site.
For clinic marketing in Hong Kong that runs on WhatsApp, see our WhatsApp automation work.