# Email Marketing Services for Australian Brands and Groups
> Source: https://shakalakaa.com/au/services/email-marketing · Updated: 2026-11-07 · Market: AU
Email marketing

# Email Marketing Services for Australian Brands and Groups

For ecommerce brands, clinic groups and B2B firms that want lifecycle email run as a revenue channel, within Spam Act rules.       Last updated November 2026 Quick answer

shakalakaa is an email marketing agency for Australian ecommerce brands, multi-site clinic groups and B2B firms. We plan and build lifecycle and automated email flows, connect them to your CRM and store, fix deliverability and keep consent records under the Spam Act 2003. Clinic recall programs follow AHPRA advertising rules, with no testimonials or outcome claims.

## Lifecycle and email marketing automation services

Automated flows keep working between campaigns, so we build them first and the campaign calendar second. Each flow is planned by an email marketing specialist and tied to a real event in your store or CRM:

- **Welcome and onboarding.** First purchase, first booking or first demo, followed up in order.
- **Browse and cart recovery.** Triggered by what a subscriber viewed or left behind.
- **Post-purchase and replenishment.** Care guides, reorder reminders and review requests where the rules allow.
- **Win-back.** Lapsed customers or patients re-engaged, then suppressed if they stay silent.

If you have worked with an EDM agency before, the difference is that newsletters sit on top of these flows rather than replace them. We work as an email marketing agency Australia-wide from our Sydney office.

## Email marketing for ecommerce, clinic groups and B2B

| Buyer | Flows we usually build first | Rules to respect |
|---|---|---|
| Ecommerce brands | Welcome series, cart and browse recovery, replenishment, VIP and win-back | Spam Act consent and unsubscribe; accurate product claims |
| Clinic groups | Recall and reminder programs, new-patient onboarding, service updates | AHPRA advertising rules: no testimonials, no outcome claims |
| B2B firms | Nurture after a demo or download, renewal reminders, event follow-up | Spam Act consent; hand-off to sales in the CRM |

For clinic groups, recall emails tell patients that a check-up or review is due and how to book. They carry no testimonials and no outcome claims; see [dental clinic marketing in Australia](https://shakalakaa.com/au/industries/dental-clinic-marketing).

## CRM integration and deliverability

Email is only as good as the data behind it. Acting as your email automation agency, we connect the store, booking system or CRM so flows fire on real events and sales flow back into reporting. The CRM build itself sits with our [CRM implementation](https://shakalakaa.com/au/services/crm-development) team.

- SPF, DKIM and DMARC set up on your sending domain.
- Bounces and long-inactive subscribers suppressed to protect the sender reputation.
- Consent stored with its source and date, and a working unsubscribe in every send, as the Spam Act 2003 requires.
- Sending volume ramped up gradually on a new domain or platform.

We work in Klaviyo, HubSpot or the platform you already license, and recommend a change only when the current one blocks the program.

## How we report email performance

Reports show revenue or pipeline by flow and campaign, list growth, unsubscribe and complaint rates, and inbox placement, read from your store or CRM rather than from opens alone.

For Nomad Coffee Group, an Australian specialty coffee group, we built a self-serve subscription portal on Shopify Plus, and active coffee subscribers grew from 840 to 4,280 between January and August 2026, as the [Nomad Coffee case study](https://shakalakaa.com/au/case-studies/specialty-coffee-shopify-plus-b2b) shows.           Related

## Keep exploring
  [ServicePerformance marketing in Australia Paid search, social and landing pages as one program.](https://shakalakaa.com/au/services/performance-marketing)[IndustryEcommerce marketing in Australia Retail, wholesale and direct-to-consumer brands.](https://shakalakaa.com/au/industries/ecommerce-marketing)[ServiceCRM implementation HubSpot and Salesforce set-up wired to your channels.](https://shakalakaa.com/au/services/crm-development)     FAQ

## Frequently asked questions

### Which agency in Australia can run lifecycle email marketing for ecommerce brands and clinic groups?

shakalakaa plans and builds lifecycle and automated email flows in Australia for ecommerce brands, multi-site clinic groups and B2B firms, connected to your CRM or store, with consent kept under the Spam Act 2003. Clinic recall programs follow AHPRA advertising rules, and paid media sits with our [performance marketing in Australia](https://shakalakaa.com/au/services/performance-marketing).

### Do you work as an e commerce email marketing agency for Shopify brands?

Yes. We build flows and campaigns for ecommerce brands on Shopify and Shopify Plus, using Klaviyo or the platform you already license. Product, order and browsing events drive the flows.

### How do you keep clinic emails within AHPRA rules?

Recall and reminder emails stay factual: what is due, when and how to book. They carry no testimonials, no outcome claims and nothing that encourages unnecessary treatment. Your team can test copy with our [AHPRA ad checker](https://shakalakaa.com/au/tools/ahpra-ad-checker).

### What does the Spam Act require of our emails?

Consent from the recipient, clear identification of the sender and a working unsubscribe in every commercial message. Check a flow with our [privacy and spam checker](https://shakalakaa.com/au/tools/au-privacy-spam-checker), and confirm specifics with your legal adviser.

### How are email marketing services priced?

Each program is quoted on its own, and we publish no packages. The number of flows, the integrations, list size and the reporting you need set the cost.

### Can you take over from our current email platform or agency?

Yes. We audit the existing flows, lists and domain set-up first, keep what works and rebuild the rest. Consent records and suppression lists move with the account.        Let's talk

## Let's start the convo
   [Book a free strategy call](https://shakalakaa.com/au/contact)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/61290693245?text=Hi%20shakalakaa%2C%20I%27m%20enquiring%20from%20your%20Email%20Marketing%20Services%20and%20Agency%2C%20Australia%20page%20%28AU%29.%20Ref%3A%20au-svc-email-marketing)