# Tourism marketing agency for Australian operators > Source: https://shakalakaa.com/au/industries/tourism-marketing · Updated: 2026-11-01 · Market: AU Tourism marketing # Tourism marketing agency for Australian operators Last updated October 2026 Quick answer shakalakaa is a tourism marketing agency for Australian hotel groups, tour operators, attractions and destinations. We run hotel SEO, Google and Meta campaigns and seasonal creative, track every channel to the booking engine, and report direct bookings apart from OTA bookings in AUD. Our Australian address is 60 Martin Place, Sydney. ## What operators get from a tourism marketing agency - **More direct bookings.** Search and paid campaigns built to win the booking before an OTA does. - **Campaigns ready before each peak.** Creative and budgets planned ahead of school holidays and seasonal demand. - **Revenue you can trace.** Every channel tracked to the booking engine and reported by property or departure. - **Prices that pass the ACL.** Ads and landing pages checked for complete price and surcharge disclosure. ## Hotel SEO for direct bookings Hotel SEO is how a property earns bookings without paying OTA commission on them. We build room, location and experience pages that answer what guests search, fix the technical issues that keep booking pages out of results, and keep each property's Google Business Profile current. For hotel groups, each property is tracked and reported on its own. Search work runs through our [SEO services in Australia](https://shakalakaa.com/au/services/seo). ## Travel marketing agency work for tour operators As a travel marketing agency for tour and experience operators, we plan around seasons: search and paid social campaigns go live ahead of each peak, creative is produced in advance, and results are measured in enquiries and booked departures. Paid search runs through our [Google Ads management in Australia](https://shakalakaa.com/au/services/google-ads), and paid social through our [Meta Ads team in Australia](https://shakalakaa.com/au/services/meta-ads). ## Reaching visitors from Malaysia and Singapore Malaysian and Singaporean travellers plan Australian trips on the same platforms our team works on every day. For operators targeting them, we run creator campaigns with Malaysian and Singaporean creators, and Chinese-language content on RedNote through our [rednote marketing](https://shakalakaa.com/au/services/xhs-marketing) service. We do not run Australian-based creators. ## Price claims under the Australian Consumer Law Package, room and tour prices in ads must show the total a customer will pay, including mandatory fees and surcharges, under the Australian Consumer Law administered by the ACCC. "From" prices must be genuinely available. We check every ad and landing page for this before launch; confirm specifics with your legal adviser. ## Work we can show We have not yet published an Australian hotel, tour or tourism case. Our published Australian hospitality work is on the supply side: [Nomad Coffee Group](https://shakalakaa.com/au/case-studies/specialty-coffee-shopify-plus-b2b), a specialty roaster group, where organic visits rose from 18,400 to 70,800 a month from January to August 2026. For venues and restaurant groups, see [hospitality marketing in Australia](https://shakalakaa.com/au/industries/hospitality-marketing). ## Working with a national brand, platform or listed company in Australia Australian platforms and national brands need search, product and acquisition work run by one team, with Australian privacy and spam rules built in. More detail on working with large organisations - **Search, product and acquisition together.** SEO, apps and paid acquisition planned as one programme rather than three vendors. - **Privacy Act and Spam Act built in.** Lead capture and email follow-up designed around Australian privacy and spam obligations. - **A named lead from Sydney.** One accountable lead, operating from 60 Martin Place, Sydney. - **Several brands, one team.** Separate plans per brand or product line, coordinated by one team. - **Reported on the outcome you count.** Reports track the outcome your team counts: qualified leads, enquiries or orders, as our Australian case studies show. [How we work with large organisations](https://shakalakaa.com/au/enterprise) Related ## Keep exploring [IndustryHospitality marketing Australia Venue groups, restaurants and franchisors.](https://shakalakaa.com/au/industries/hospitality-marketing)[ServiceSEO Australia Technical SEO, content and local search.](https://shakalakaa.com/au/services/seo)[ServiceInfluencer marketing Australia Brand-side creator programmes.](https://shakalakaa.com/au/services/influencer-marketing) FAQ ## Frequently asked questions ### Do you work with hotel groups or single properties? Mainly hotel groups, resort operators and multi-property brands, where each property is tracked to the booking engine and reported on its own. A single property with a dedicated marketing lead can still talk to us. ### How do you separate direct bookings from OTA bookings? Campaigns and search pages are tracked through to your booking engine, so direct bookings are reported by channel and kept apart from bookings that arrive through OTAs. ### What does hotel SEO include? Room, location and experience pages written for what guests search, technical fixes on booking pages, structured data, and Google Business Profile upkeep for each property. ### Can you run influencer campaigns for an Australian destination? We run creators in Malaysia and Singapore only. That suits operators targeting visitors from those markets; for Australian-based creators, an Australian influencer agency is the better choice. ### Do you have an Australian tourism case study? Not yet. Our published Australian hospitality work is Nomad Coffee Group's Shopify Plus and wholesale build, and we say so rather than borrow results from another market. Let's talk ## Let's start the convo [Book a free strategy call](https://shakalakaa.com/au/contact)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/61290693245?text=Hi,+I+visited+your+website+and+would+like+to+learn+more.%20%28ref%3A%20industries-tourism-marketing-australia%29)