# Financial services marketing in Australia > Source: https://shakalakaa.com/au/industries/financial-services-marketing · Updated: 2026-10-28 · Market: AU Financial services # Financial services marketing in Australia Last updated October 2026 Quick answer shakalakaa is a financial services marketing agency for Australian wealth platforms, licensees and advice groups, fintechs, insurers and lenders. We run SEO and app store optimisation, adviser and client acquisition, and paid media within ASIC's advertising guidance. For North, AMP's wealth platform, qualified adviser leads rose from about 95 to 380 a month in 2025. ## Who we work with in Australian financial services We work with wealth platforms, AFS licensees and advice groups, fintechs, insurers and lenders whose buyers compare several providers before they commit. That means advisers choosing a platform, practices choosing a licensee, and businesses choosing a lender or insurer. For advice groups we work as a financial adviser marketing agency; for platforms and apps, as a fintech marketing agency in Australia. - As a wealth management marketing agency, we judge the work on qualified enquiries and onboarded accounts, not traffic: search and app store visibility first, then lead qualification built into the CRM, so only enquiries from the right buyers reach your sales team. ## Proof: North, AMP's wealth platform For [North, AMP's wealth platform](https://shakalakaa.com/au/case-studies/wealth-platform-seo-adviser-app), we ran B2B SEO, app store optimisation and conversion work aimed at Australian financial advisers and licensees from January to December 2025. Qualified adviser leads rose from about 95 to 380 a month, and each cost 38% less. Organic adviser sessions rose from about 24,000 to 74,000 a month, and investor app installs from 1,800 to 5,100. ## What ASIC's advertising rules change in practice ASIC re-issued Regulatory Guide 234 on advertising financial products and services, including credit, in June 2026. In practice: - an ad has to balance benefits against risks, and a warning must be prominent enough to be seen on first viewing; a link or a PDS reference does not fix a misleading headline (RG 234.17, 234.34–234.36); - "free", "guaranteed" and past-performance claims are tightly constrained, and past performance needs a clear warning on the same page (RG 234.45, 234.83–234.88, 234.120); - creator content counts as advertising: ASIC's Information Sheet 269 says paid "finfluencers" may be giving financial product advice or dealing by arranging, which needs a licence, authorised-representative status or an exemption, and licensees may be liable for misconduct by the influencers they use; - misleading conduct is prohibited under the ASIC Act (s12DA, s12DB) and the Corporations Act (s1041H). So we write each claim with its qualification beside it, brief creators on what they may and may not say, and keep a record of approvals. Confirm specifics with your compliance team. ## What we build for financial services groups - **Adviser and client lead funnels.** Landing pages with qualification questions, so licensed advisers and eligible clients reach sales first. - **Comparison and calculator pages.** Built on your own product data; we publish no rates of our own. - **CRM and follow-up.** Enquiries scored as they arrive, with SMS, email and WhatsApp follow-up sent with consent, sender identification and a working unsubscribe, as the Spam Act requires. Our guide to the [Privacy Act and Spam Act](https://shakalakaa.com/au/resources/privacy-act-spam-act-marketing) sets out the messaging rules. ## Working with a national brand, platform or listed company in Australia Australian platforms and national brands need search, product and acquisition work run by one team, with Australian privacy and spam rules built in. More detail on working with large organisations - **Search, product and acquisition together.** SEO, apps and paid acquisition planned as one programme rather than three vendors. - **Privacy Act and Spam Act built in.** Lead capture and email follow-up designed around Australian privacy and spam obligations. - **A named lead from Sydney.** One accountable lead, operating from 60 Martin Place, Sydney. - **Several brands, one team.** Separate plans per brand or product line, coordinated by one team. - **Reported on the outcome you count.** Reports track the outcome your team counts: qualified leads, enquiries or orders, as our Australian case studies show. [How we work with large organisations](https://shakalakaa.com/au/enterprise) Related ## Keep exploring [Case studyNorth (AMP) 95 to 380 qualified adviser leads a month.](https://shakalakaa.com/au/case-studies/wealth-platform-seo-adviser-app)[ServiceSEO in Australia Technical SEO and regulated content.](https://shakalakaa.com/au/services/seo)[IndustryProfessional services marketing Firms whose buyers compare before they call.](https://shakalakaa.com/au/industries/professional-services-marketing) FAQ ## Frequently asked questions ### Do you work with AFS licensees and advice groups? Yes. shakalakaa works with wealth platforms, AFS licensees and advice groups, fintechs, insurers and lenders in Australia, as it did for North, AMP's wealth platform. ### Can you run campaigns with finfluencers? Only where the creator's role fits ASIC's rules: we brief creators on what they may say, keep content consistent with the product and its target market, and keep approval records. Your licensee stays responsible for the influencers it uses. ### Do you publish rates or returns on our pages? No. Comparison and calculator pages use your own product data with the warnings ASIC expects; we publish no rates or returns of our own. ### Where is your Australian team? Our Australian office is in Sydney, and we work with financial services groups across Australia. ### How is an engagement scoped? We scope channels, compliance review steps and reporting after a discovery call and quote each engagement individually; we do not publish a fixed price. Let's talk ## Let's start the convo [Book a free strategy call](https://shakalakaa.com/au/contact)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/61290693245?text=Hi,+I+visited+your+website+and+would+like+to+learn+more.%20%28ref%3A%20industries-financial-services-marketing-australia%29)