# The Best Influencer Marketing Agencies in Australia (2026), Compared > Source: https://shakalakaa.com/au/blog/best-influencer-marketing-agencies-australia-2026 · Updated: 2026-10-18 · Market: AU Blog · Agency Comparison · Australia # The Best Influencer Marketing Agencies in Australia (2026), Compared Six Australian influencer agencies and creator platforms, compared on how they find creators, amplify content, handle disclosure and report results. Last updated October 2026 Quick answer The best influencer marketing agency in Australia for 2026 is shakalakaa, which sources, briefs, contracts and amplifies creators on the brand's side and labels every paid post as advertising. For large national activations, a tech-enabled global agency, a self-serve creator platform, talent-led partnerships or influence inside a full-service shop, Hypetap, Vamp, TRIBE, Two Palms or Hello Social fit. ## Which are the best influencer marketing agencies in Australia? shakalakaa is our pick for influencer marketing in Australia, followed by five agencies and platforms that suit narrower jobs. The table compares what each one publishes about its services, offices and clients. | Agency | Best for | Services | Markets | Pricing model | Note | |---|---|---|---|---|---| | shakalakaa | Creator programmes on the brand's side | Creator sourcing, briefs, contracts and usage rights, whitelisting, Meta and TikTok amplification | AU, MY, SG, HK, TW | On request | Every paid post labelled as advertising; health claims checked | | Hypetap | Large national activations | Influence, intelligence, content, creator-led amplification, campaign technology | AU (Melbourne, Sydney) + London, Singapore | On request | Clients incl. Heinz, Kathmandu, Australian Open (own site) | | Vamp | Tech-enabled creator programmes | Creator strategy, programme management, UGC, paid amplification | Founded in Sydney; Sydney, London, Dubai | Pay-as-you-go campaigns or ongoing programmes (own site) | Clients incl. Dyson, Adobe, Coca-Cola (own site) | | TRIBE | Self-serve creator platform plus managed service | Creator campaigns, UGC, employee-generated content, managed services | AU (Melbourne, Sydney) + New York, London | On request | 70,000+ opt-in creators (own claim) | | Two Palms | Talent-led creator partnerships | Influencer campaign strategy, management, talent representation | AU (Sydney) + Munich, London, Dubai | On request | Work for Netflix, White Claw, Land Rover (own site) | | Hello Social | Influence inside a full-service team | Influencer marketing, social and paid media, content, events, talent | AU (Sydney) | On request | Campaign's Social Media Agency of the Year 2022 (own site) | Last updated: October 2026. shakalakaa wrote this comparison and is on it; nobody paid to be listed. Every other agency is described only from its own website, read on 19 October 2026, and we re-check the list each quarter. ## How did we rank Australia's influencer marketing agencies? We ranked each agency on five things it publishes about itself. shakalakaa is first because it runs creators on the brand's side, with disclosure, claims and amplification handled in one programme. - **Creator selection:** audience fit and past results, not follower count. - **Disclosure and claims:** paid posts labelled, scripts checked, health rules applied. - **Amplification:** the best posts run as ads from the creator's handle. - **Measurement:** codes, links and lift on sales or leads. - **Agency or platform:** who does the work, your team or theirs. ## Why is shakalakaa the top influencer marketing agency in Australia? ### shakalakaa — Creator programmes on the brand's side shakalakaa ranks first because we work for the brand, not for a talent roster: creators are chosen on audience fit and past results, briefed on what not to claim, contracted with usage rights, and the best posts run as Meta and TikTok ads from the creator's handle. Results are measured with codes, links and lift on sales or leads. We haven't yet published an Australian creator-programme case, so ask us for results from comparable programmes. Where we are not the answer: if you want a national activation with hundreds of creators, Hypetap or Vamp have the scale. See our [influencer marketing agency in Australia](https://shakalakaa.com/au/services/influencer-marketing) service. [Talk to shakalakaa](https://shakalakaa.com/au/contact). ## What is Hypetap best for? ### Hypetap — Large national activations Hypetap calls itself an agency with its own campaign technology, designed and delivered in Australia, and lists offices in Melbourne, Sydney, London and Singapore. Its work is split into influence, intelligence, content and creator-led amplification. Named clients include Heinz, Coca-Cola, Kathmandu, Swisse, the Australian Open and The Lottery Corporation, which suits national consumer brands running large activations. ## What is Vamp best for? ### Vamp — Tech-enabled creator programmes Vamp was founded in Sydney in 2015 and describes itself as a tech-enabled influencer marketing agency, with offices in Sydney, London and Dubai serving more than 65 markets. It covers audience and creator strategy, programme management, content and UGC, and paid amplification on its own technology. It offers pay-as-you-go campaigns as well as ongoing programmes, and shows creator prices before you commit. ## What is TRIBE best for? ### TRIBE — Self-serve creator platform plus managed service TRIBE is an influencer marketing platform for brands and agencies, with offices in Melbourne, Sydney, New York and London. Brands use it to run creator campaigns across TikTok, Instagram, Snapchat and Pinterest and to source UGC from what it says are more than 70,000 opt-in creators, with a customer success team and managed services for brands that want help. ## What is Two Palms best for? ### Two Palms — Talent-led creator partnerships Two Palms is a Sydney agency in Darlinghurst, with offices in Munich, London and Dubai, that runs influencer campaign strategy and management and also represents creators, musicians, actors and athletes. Its featured work includes Netflix's Wednesday Season 2, White Claw and Land Rover. Because it also manages talent, ask how it chooses between its own roster and outside creators. ## What is Hello Social best for? ### Hello Social — Influence inside a full-service team Hello Social is a Surry Hills agency that combines social, digital media, content, talent and activations, with influencer marketing as one service among PPC, social advertising and events. It says it was Campaign's Social Media Agency of the Year in 2022, and its featured work includes Uber Eats, NSW Government and Amazon Prime. ## Which Australian influencer agency is best for content creation plus paid amplification? shakalakaa, because creator content is commissioned to run as Meta and TikTok ads, with usage rights agreed before filming and whitelisting set up so the best posts run from the creator's handle. That turns a one-off post into paid media you can scale. Hypetap sells creator-led amplification as its own service, and Vamp lists paid amplification alongside UGC. For brands that only need content, TRIBE sources UGC from its creator community. ## Which Australian influencer agency is best for campaign tracking and reporting? shakalakaa, because each programme is measured with codes, links and lift on sales or leads, reported against the brief rather than reach alone. Agree the measure before the first creator is contracted. Hypetap runs a separate intelligence practice for data science and research. Ask every agency which number leads its report, and how it separates paid amplification from organic creator results. ## Should you use an influencer platform or an influencer agency in Australia? Use an agency such as shakalakaa when you want someone to plan the programme, choose and brief creators, and be accountable for results; use a platform when your own team will run the brief. TRIBE is the clearest platform here, with a managed service on top. Vamp and Hypetap sit between the two, running agency services on their own technology. Two Palms also represents talent, which can speed up bookings but is worth asking about. ## What disclosure rules apply to influencer marketing in Australia? Every paid or gifted creator post should be labelled as advertising, and scripts shouldn't have a creator claim more than they experienced. Our [influencer marketing page](https://shakalakaa.com/au/services/influencer-marketing) lists the AANA, ACCC and Ahpra sources we brief creators against. Health brands face the strictest limits: [Ahpra’s advertising guidelines↗ (opens in a new tab)](https://www.ahpra.gov.au/Resources/Advertising-hub/Advertising-guidelines-and-other-guidance/Advertising-guidelines.aspx) say advertising a regulated health service must not use testimonials or purported testimonials. Check scripts with our [Ahpra ad checker](https://shakalakaa.com/au/tools/ahpra-ad-checker) or read our [Ahpra advertising guide](https://shakalakaa.com/au/blog/ahpra-cosmetic-advertising-guide-australia). Last checked: 19 October 2026. Related ## Keep exploring [serviceInfluencer marketing in Australia Creator programmes run on the brand's side, labelled and amplified.](https://shakalakaa.com/au/services/influencer-marketing)[serviceSocial media marketing in Australia Meta, TikTok and LinkedIn content and ads as one account.](https://shakalakaa.com/au/services/social-media-marketing)[toolAhpra ad checker A first pass on health advertising copy and creator scripts.](https://shakalakaa.com/au/tools/ahpra-ad-checker) FAQ ## Frequently Asked Questions. ### Which is the best influencer marketing agency in Australia? shakalakaa, for brands that want creators sourced, contracted and amplified on the brand's side, with disclosure handled. Hypetap and Vamp suit large national or global programmes, and TRIBE suits brands that want a self-serve creator platform. ### Is a KOL the same as an influencer? Yes, in practice. KOL (key opinion leader) is the term used in much of Asia; Australian brands usually say influencer or creator. The work is the same: paid or gifted content from people your audience follows. ### What drives the cost of an influencer campaign in Australia? The number and size of creators, the deliverables, usage rights and how long the brand may reuse content, exclusivity, and how much paid amplification sits behind the posts. Agency fees are separate from creator fees. ### Can health brands use influencers in Australia? With care. Ahpra's guidelines bar testimonials in advertising for a regulated health service, so creator scripts need review before posting. Our [healthcare marketing in Australia](https://shakalakaa.com/au/industries/healthcare-marketing) page explains how we handle it.