{
    "license": "CC BY 4.0",
    "license_url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution_url": "https://shakalakaa.my/resources/ad-benchmarks",
    "attribution_text": "Data by shakalakaa",
    "last_reviewed": "2026-07",
    "markets": {
        "sg": {
            "currency": "SGD",
            "aesthetic_clinic": {
                "channel": "meta",
                "meta_cpl_sgd": [
                    25,
                    80
                ],
                "cost_per_booked_consultation_sgd": [
                    120,
                    350
                ]
            },
            "dental": {
                "channel": "google",
                "google_cpc_sgd": [
                    8,
                    25
                ],
                "google_cpc_note": "implant / Invisalign terms at the high end",
                "cpl_sgd": [
                    80,
                    250
                ],
                "invisalign_case_value_sgd": [
                    4500,
                    9000
                ],
                "implant_per_tooth_sgd": [
                    3500,
                    7000
                ]
            },
            "interior_design": {
                "channel": "meta",
                "meta_cpl_sgd": [
                    30,
                    90
                ]
            },
            "general_sme": {
                "meta_cpm_sgd": [
                    8,
                    22
                ]
            }
        }
    }
}