{
    "license": "CC BY 4.0",
    "license_url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution_url": "https://shakalakaa.my/resources/ad-benchmarks",
    "attribution_text": "Data by shakalakaa",
    "last_reviewed": "2026-07",
    "markets": {
        "au": {
            "currency": "AUD",
            "google_search_cpc_aud": {
                "range": [
                    2,
                    12
                ],
                "note": "2\u201312+ depending on competition; vertical points dropped 2026-10-18 (legal 10.61 only).",
                "source": "https://www.rockingweb.com.au/google-ads-benchmarks-by-industry-2025/ (cross-referenced against https://www.wordstream.com/blog/2026-google-ads-benchmarks)",
                "verified": "2026-10-18"
            },
            "meta_cpc_aud": {
                "range": [
                    1.47,
                    1.47
                ],
                "note": "Single reported average, not a range: 1.47 in 2026, up from 1.31 in 2025 (up 12% year-on-year).",
                "source": "https://www.rockingweb.com.au/meta-ads-australia-benchmarks-2026/",
                "verified": "2026-10-18"
            },
            "meta_cpm_aud": {
                "range": [
                    4.1,
                    11.4
                ],
                "blended": 9.8,
                "note": "Blended 9.80 across all industries (up from 8.60 in 2025); the range is by placement, from 4.10 (Audience Network) to 11.40 (Instagram Feed). Highest-CPC industry finance & insurance (Meta CPC 4.20) vs food & beverage (0.78).",
                "source": "https://www.rockingweb.com.au/meta-ads-australia-benchmarks-2026/",
                "verified": "2026-10-18"
            },
            "gst_rate_pct": {
                "value": 10,
                "note": "Australian GST, standard rate 10% since GST commenced in July 2000. Relevant when quoting AUD prices to AU businesses.",
                "source": "https://www.ato.gov.au/about-ato/research-and-statistics/in-detail/tax-gap/a-h-tax-gaps/goods-and-services-tax-gap/overview",
                "verified": "2026-10-18"
            }
        }
    }
}