{ "license": "CC BY 4.0", "license_url": "https://creativecommons.org/licenses/by/4.0/", "attribution_url": "https://shakalakaa.my/resources/ad-benchmarks", "attribution_text": "Data by shakalakaa", "last_reviewed": "2026-07", "markets": { "my": { "currency": "MYR", "aesthetic_clinic": { "channel": "meta", "meta_cpl_rm": [ 15, 45 ], "cost_per_booked_consultation_rm": [ 90, 260 ], "show_rate_pct_with_qualification": [ 45, 70 ], "by_treatment": { "_verify_gate": true, "_verify_gate_note": "v241 T10 \u2014 per-treatment bands requested from S 2026-09-05. Structure only. NO values until S supplies them from managed-account data. 73rd (h): silence with a stated reason beats fabricated numbers.", "_condition_to_populate": "S supplies aggregated per-treatment cost-per-lead and cost-per-booked-consultation from GA4/Meta/Google data the agency already holds, across a stated window with a stated account count.", "pico_laser": { "cpl_rm": null, "cost_per_booked_consultation_rm": null }, "hifu": { "cpl_rm": null, "cost_per_booked_consultation_rm": null }, "filler": { "cpl_rm": null, "cost_per_booked_consultation_rm": null } }, "no_show_rate_pct": { "_verify_gate": true, "_verify_gate_note": "v241 T10.2 \u2014 structure only; no values without managed-account measurement. 73rd (h).", "value": null }, "whatsapp_reply_minutes_to_booking_rate": { "_verify_gate": true, "_verify_gate_note": "v241 T10.2 \u2014 structure only; no values without managed-account measurement. 73rd (h).", "value": null }, "meta_vs_google_split_pct": { "_verify_gate": true, "_verify_gate_note": "v241 T10.2 \u2014 structure only; no values without managed-account measurement. 73rd (h).", "value": null } }, "dental": { "channel": "google", "google_cpc_rm": [ 6, 18 ], "google_cpc_note": "implant / Invisalign terms sit at the high end", "cpl_rm": [ 60, 180 ], "implant_case_value_rm": [ 6000, 15000 ], "invisalign_case_value_rm": [ 9000, 16000 ], "by_treatment": { "_verify_gate": true, "_verify_gate_note": "v241 T10 \u2014 per-treatment bands requested from S 2026-09-05. Structure only. NO values until S supplies them from managed-account data. 73rd (h): silence with a stated reason beats fabricated numbers.", "_condition_to_populate": "S supplies aggregated per-treatment cost-per-lead and cost-per-booked-consultation from GA4/Meta/Google data the agency already holds, across a stated window with a stated account count.", "invisalign": { "cpl_rm": null, "cost_per_booked_consultation_rm": null }, "dental_implant": { "cpl_rm": null, "cost_per_booked_consultation_rm": null }, "orthodontics": { "cpl_rm": null, "cost_per_booked_consultation_rm": null }, "all_on_4": { "cpl_rm": null, "cost_per_booked_consultation_rm": null } }, "no_show_rate_pct": { "_verify_gate": true, "_verify_gate_note": "v241 T10.2 \u2014 structure only; no values without managed-account measurement. 73rd (h).", "value": null }, "whatsapp_reply_minutes_to_booking_rate": { "_verify_gate": true, "_verify_gate_note": "v241 T10.2 \u2014 structure only; no values without managed-account measurement. 73rd (h).", "value": null }, "meta_vs_google_split_pct": { "_verify_gate": true, "_verify_gate_note": "v241 T10.2 \u2014 structure only; no values without managed-account measurement. 73rd (h).", "value": null } }, "interior_design": { "channel": "meta", "meta_cpl_rm": [ 25, 70 ], "qualified_budget_fit_lead_rate_pct": [ 30, 55 ] }, "general_sme": { "meta_cpm_rm": [ 8, 25 ], "google_search_cpc_rm": [ 1.5, 8 ], "google_search_cpc_note": "non-competitive verticals" }, "retainers": { "smm_rm": [ 2500, 6000 ], "ads_management_flat_rm": [ 1500, 5000 ], "ads_management_pct_of_spend": [ 15, 20 ], "seo_rm": [ 2000, 8000 ] } }, "sg": { "currency": "SGD", "aesthetic_clinic": { "channel": "meta", "meta_cpl_sgd": [ 25, 80 ], "cost_per_booked_consultation_sgd": [ 120, 350 ] }, "dental": { "channel": "google", "google_cpc_sgd": [ 8, 25 ], "google_cpc_note": "implant / Invisalign terms at the high end", "cpl_sgd": [ 80, 250 ], "invisalign_case_value_sgd": [ 4500, 9000 ], "implant_per_tooth_sgd": [ 3500, 7000 ] }, "interior_design": { "channel": "meta", "meta_cpl_sgd": [ 30, 90 ] }, "general_sme": { "meta_cpm_sgd": [ 8, 22 ] } }, "au": { "currency": "AUD", "google_search_cpc_aud": { "range": [ 2, 12 ], "note": "2\u201312+ depending on competition; vertical points dropped 2026-10-18 (legal 10.61 only).", "source": "https://www.rockingweb.com.au/google-ads-benchmarks-by-industry-2025/ (cross-referenced against https://www.wordstream.com/blog/2026-google-ads-benchmarks)", "verified": "2026-10-18" }, "meta_cpc_aud": { "range": [ 1.47, 1.47 ], "note": "Single reported average, not a range: 1.47 in 2026, up from 1.31 in 2025 (up 12% year-on-year).", "source": "https://www.rockingweb.com.au/meta-ads-australia-benchmarks-2026/", "verified": "2026-10-18" }, "meta_cpm_aud": { "range": [ 4.1, 11.4 ], "blended": 9.8, "note": "Blended 9.80 across all industries (up from 8.60 in 2025); the range is by placement, from 4.10 (Audience Network) to 11.40 (Instagram Feed). Highest-CPC industry finance & insurance (Meta CPC 4.20) vs food & beverage (0.78).", "source": "https://www.rockingweb.com.au/meta-ads-australia-benchmarks-2026/", "verified": "2026-10-18" }, "gst_rate_pct": { "value": 10, "note": "Australian GST, standard rate 10% since GST commenced in July 2000. Relevant when quoting AUD prices to AU businesses.", "source": "https://www.ato.gov.au/about-ato/research-and-statistics/in-detail/tax-gap/a-h-tax-gaps/goods-and-services-tax-gap/overview", "verified": "2026-10-18" } }, "hk": { "currency": "HKD" } } }